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Market Research | 3 min. read

The Value of Data for Brand Health Tracking

As marketing and research professionals, we are many things. We are innovative. We are resourceful. We are savvy. But above all else, […]

Tech & Innovation | 7 min. read

Closing the Gap: How Local Context Improves AI Performance in Emerging Regions

A critical challenge has emerged in the evolving world of artificial intelligence: the global disparity in AI model performance. As AI systems […]

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GeoPoll Survey Reports | 4 min. read

GeoPoll Paris 2024 Post-Olympics Survey

Prior to the start of the Paris 2024 Olympics in July, GeoPoll, in collaboration with mediaReach OMD, conducted a survey to assess […]

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International Development Research | 4 min. read

Mpox in Africa: Leveraging Mobile-Based Surveys to Inform Pharma’s Response and Public Health Strategies

Mpox continues to be a growing public health challenge across Africa. As governments, international development organizations, and pharmaceutical companies work on developing […]

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Community Blog & Stories | 2 min. read

Highlights from Brand Africa 100: Kenya’s Best Brands 2024

On the evening of Tuesday, September 3rd, 2024, at the Capital Club in Nairobi, Brand Africa awarded the best local and global […]

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International Development Research | 5 min. read

Using Survey Data to Drive Sustainable Development Goals (SDGs)

In 2015, the United Nations adopted the Sustainable Development Goals (SDGs), a set of 17 ambitious targets to end poverty, protect the […]

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GeoPoll Survey Reports | 3 min. read

The 2024 Peoples’ Climate Vote: The world’s largest survey on climate change.

At GeoPoll, we are proud to have partnered with the United Nations Development Programme (UNDP), Browning Environmental Communications, and the University of […]

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Community Blog & Stories | 2 min. read

Mobile Penetration and Internet Usage in Ghana

Ghana, with a population of over 33 million people, is currently experiencing a significant digital transformation. Government initiatives such as the National […]

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Community Blog & Stories | 3 min. read

GeoPoll Audience Measurement – Olympics 2024 Top Events Kenya Viewership

The 2024 Olympics in Paris captivated a record-breaking audience, drawing an impressive 30.6 million viewers across National Broadcasting Company (NBC) Universal’s various […]

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