Pakistan Study on COVID-19, US Troop Withdrawal

Pakistan’s large population and geographically significant location make it an important partner for multiple countries, including the United States, which considers Pakistan a strategic ally in [...]

Advertising Report: Africa’s most effective and trusted channels

Advertising has come a long way, but the objective has remained the same – reach an audience and appeal to it to procure a product or service. What has evolved continuously are the [...]

GeoPoll’s 2020 In Review

The events of 2020 were unlike any the globe has experienced before, with COVID-19 dominating lives around the world for most of the year. Individual’s routines have dramatically changed, [...]

Remote Data Collection in Northern Ethiopia: Tigray and Amhara

Over the past weeks, a humanitarian crisis has been unfolding in the Northern Ethiopian region of Tigray, as the conflict between the Tigray People’s Liberation Front (TPLF) and [...]

The impact of COVID-19 on income and consumer habits in Africa

Sub-Saharan Africa has not experienced as many COVID-19 cases as other regions. However, there has been a significant impact on day-to-day livelihoods, with varying degrees of restrictions across [...]

Vaccine Hesitancy and COVID-19 Vaccine Acceptance in sub-Saharan Africa

As COVID-19 vaccines begin to be distributed, attention is now turning to vaccine production and distribution. With a limited supply available, countries are acquiring vaccine doses for their [...]

GeoPoll’s 2020 Year End Report: Ongoing Impact of COVID-19 in 6 African Countries

While sub-Saharan Africa has not experienced as many COVID-19 cases as other regions, countries throughout the area have been under varying levels of restrictions which have nevertheless had a [...]

Drivers of FMCG Purchase Decisions in Kenya Before and During COVID-19

If you are a working business professional these days, you likely haven’t been able to surf the web without seeing at least one ad or article mentioning something like, “learn how to adapt to a [...]

Influencer Marketing in Kenya and Nigeria

The rise of the internet age has revolutionized many spheres of business, including how marketing is done. While traditional marketing channels are still important to many businesses, it is [...]

Loan Usage and Micro Loans in Kenya, Mozambique, Nigeria, and South Africa

The usage of loans, particularly micro loans administered through digital lending groups, has increased substantially in countries in sub-Saharan Africa in the past decade. As the access to [...]

Report: Economic Impact of COVID-19 Across sub-Saharan Africa

In the months since the COVID-19 outbreak started, it has already wreaked havoc on global economies; It is estimated that almost half the world’s population is at risk of job loss due to [...]

GeoPoll Data Outputs and Analysis Options

GeoPoll conducts research for a wide variety of organizations, and with this diverse range comes varying client needs. For this reason, GeoPoll offers multiple, flexible options for data outputs [...]

Brand Africa 2020: Ranking Africa’s Most Influential Brands

GeoPoll was pleased to once again partner with Brand Africa and Kantar on the launch of this year’s Brand Africa 100, an annual list of the top brands in Africa and in the key sectors of media [...]

Informal vs. Formal Economy for FMCG Purchases in Kenya

As the multinational business community has begun peering in on African markets as a “final frontier” for expansion, an increasing amount of attention has focused on the economy in Kenya. [...]

FMCG Purchases: Consumer Behavior in Kenya

In the past ten years, Africa as a continent has garnered attention from global economists and business analysts. Many have even dubbed Africa as the final frontier for expanding global [...]

Report: The Impact of COVID-19 Across Africa

The spread of COVID-19 poses a challenge for emerging markets such as those in Africa and Latin America. While governments around the world are suffering from a shortage of ventilators, hospital [...]

Report: Coronavirus in sub-Saharan Africa

In the past weeks, the novel coronavirus known as COVID-19 has become declared a global pandemic by the World Health Organization, resulted in over 180,000 cases and 7,000 deaths, and altered the [...]

TV, Radio, and Social Media in Cote D’Ivoire

Cote D’Ivoire is one of the most prominent countries within Francophone Africa, and has experienced high economic growth in the past years. The media in Cote D’Ivoire has played an important role [...]

Mobile Applications and Data Costs in South Africa

South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. A study by Pew [...]

Television and Radio Audience Ratings for Q4 2019 in Kenya: A GeoPoll Audience Measurement Report

GeoPoll is pleased to release select television viewership data from Kenya for October through December of 2019. This report represents a small portion of the data collected daily by GeoPoll on [...]

GeoPoll’s Top Research Projects of 2019

In 2019 GeoPoll continued to expand our work conducting mobile-based research around the globe. In addition to moving into new markets in Latin America and Africa such as Somalia, GeoPoll [...]

E-commerce in Africa: Youth Online Shopping Behavior Across Six African Countries

E-commerce is a relatively new way for people to shop in Africa and each country has its own unique rate of adoption of online shopping platforms. In contrast to brick and mortar stores, online [...]

Data Report: Black Friday Shopping in South Africa 2019

Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]

Holiday Spending in Africa: How Consumers Plan to Shop in 2019

As many countries in sub-Saharan Africa struggle with slow economies, high rates of unemployment, and rising taxes, there are concerns around how these factors will affect the media and [...]

Report Release: The State of Financial Services in Sub-Saharan Africa

GeoPoll is pleased to announce the release of a new report from our most recent study on financial services in sub-Saharan Africa. The 26-page report provides data on how youth in six African [...]

Africa’s Musical Report II: The Business of Music, Influence, and Trends

Following on the Africa Musical survey we conducted earlier this month in Kenya, Nigeria, Ghana, and South Africa, we are pleased to present part two of the findings. Part one of the report [...]

Africa’s Musical: A Survey Report on Music in Africa

Africa is a highly musical continent, with genres spanning from Afrobeat, Ndombolo, Rhumba, Bongo, Benga, and Kwaito, to Reggae, Hip-hop, and R&B. From traditional and cultural events to [...]

Ebola in DRC: SMS Survey Results

The 2018-2019 Ebola epidemic in the Democratic Republic of Congo is the country’s largest outbreak of the disease. The number of cases has been consistently rising since April 2019, with WHO [...]

Cote d’Ivoire Audience Measurement Report: AFCON 2019 Viewership

Every two years the AFCON brings the top footballing nations from across Africa together to battle and crown a champion. There was a little more volume to the buzz this year because the [...]

Data Visualization for Humanitarian Crisis Relief

Authored in conjunction with Jessica Gergen and Mary Kate Chandler of Visualst GeoPoll and Cyclone Idai In March of 2019, Cyclone Idai caused devastating destruction in Mozambique, Malawi, and [...]

Start typing and press Enter to search