GeoPoll Data Outputs and Analysis Options

GeoPoll conducts research for a wide variety of organizations, and with this diverse range comes varying client needs. For this reason, GeoPoll offers multiple, flexible options for data outputs [...]

Brand Africa 2020: Ranking Africa’s Most Influential Brands

GeoPoll was pleased to once again partner with Brand Africa and Kantar on the launch of this year’s Brand Africa 100, an annual list of the top brands in Africa and in the key sectors of media [...]

Informal vs. Formal Economy for FMCG Purchases in Kenya

As the multinational business community has begun peering in on African markets as a “final frontier” for expansion, an increasing amount of attention has focused on the economy in Kenya. [...]

FMCG Purchases: Consumer Behavior in Kenya

In the past ten years, Africa as a continent has garnered attention from global economists and business analysts. Many have even dubbed Africa as the final frontier for expanding global [...]

Report: The Impact of COVID-19 Across Africa

The spread of COVID-19 poses a challenge for emerging markets such as those in Africa and Latin America. While governments around the world are suffering from a shortage of ventilators, hospital [...]

Report: Coronavirus in sub-Saharan Africa

In the past weeks, the novel coronavirus known as COVID-19 has become declared a global pandemic by the World Health Organization, resulted in over 180,000 cases and 7,000 deaths, and altered the [...]

TV, Radio, and Social Media in Cote D’Ivoire

Cote D’Ivoire is one of the most prominent countries within Francophone Africa, and has experienced high economic growth in the past years. The media in Cote D’Ivoire has played an important role [...]

Mobile Applications and Data Costs in South Africa

South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. A study by Pew [...]

Television and Radio Audience Ratings for Q4 2019 in Kenya: A GeoPoll Audience Measurement Report

GeoPoll is pleased to release select television viewership data from Kenya for October through December of 2019. This report represents a small portion of the data collected daily by GeoPoll on [...]

GeoPoll’s Top Research Projects of 2019

In 2019 GeoPoll continued to expand our work conducting mobile-based research around the globe. In addition to moving into new markets in Latin America and Africa such as Somalia, GeoPoll [...]

E-commerce in Africa: Youth Online Shopping Behavior Across Six African Countries

E-commerce is a relatively new way for people to shop in Africa and each country has its own unique rate of adoption of online shopping platforms. In contrast to brick and mortar stores, online [...]

Data Report: Black Friday Shopping in South Africa 2019

Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]

Holiday Spending in Africa: How Consumers Plan to Shop in 2019

As many countries in sub-Saharan Africa struggle with slow economies, high rates of unemployment, and rising taxes, there are concerns around how these factors will affect the media and [...]

Report Release: The State of Financial Services in Sub-Saharan Africa

GeoPoll is pleased to announce the release of a new report from our most recent study on financial services in sub-Saharan Africa. The 26-page report provides data on how youth in six African [...]

Africa’s Musical Report II: The Business of Music, Influence, and Trends

Following on the Africa Musical survey we conducted earlier this month in Kenya, Nigeria, Ghana, and South Africa, we are pleased to present part two of the findings. Part one of the report [...]

Africa’s Musical: A Survey Report on Music in Africa

Africa is a highly musical continent, with genres spanning from Afrobeat, Ndombolo, Rhumba, Bongo, Benga, and Kwaito, to Reggae, Hip-hop, and R&B. From traditional and cultural events to [...]

Ebola in DRC: SMS Survey Results

The 2018-2019 Ebola epidemic in the Democratic Republic of Congo is the country’s largest outbreak of the disease. The number of cases has been consistently rising since April 2019, with WHO [...]

Cote d’Ivoire Audience Measurement Report: AFCON 2019 Viewership

Every two years the AFCON brings the top footballing nations from across Africa together to battle and crown a champion. There was a little more volume to the buzz this year because the [...]

Data Visualization for Humanitarian Crisis Relief

Authored in conjunction with Jessica Gergen and Mary Kate Chandler of Visualst GeoPoll and Cyclone Idai In March of 2019, Cyclone Idai caused devastating destruction in Mozambique, Malawi, and [...]

Gambling in Kenya: Mobile Phones and Football Boost Popularity

Following our joint report with Ipsos, on the reaction to the crackdown on gambling in Kenya and the suspension of several gambling firms’ licenses, GeoPoll is pleased to release additional [...]

Report: Television Landscape in Africa

Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is pleased to announce the release of a new joint report with [...]

Betting in Kenya: New GeoPoll-Ipsos Report

Betting in Kenya has grown hugely in the past few years, bolstered by the popularity of sports betting and the ease of access to mobile betting applications in the country, and with the growth [...]

Interest in AFCON Runs High in Benin through the Quarter Finals

Interest in the AFCON has been high across Africa, and as the tournament has progressed into the quarter-final matches, countries have continued to root for their national teams. This is [...]

Uganda Media Measurement Report, Q1 2019

GeoPoll is pleased to announce the release of the new Q1 2019 Uganda Media Measurement Report. The free, 6-page report details data and insights on television and radio programming in Uganda from [...]

Zambia Study: China’s Influence in Zambia, Food Security, and More

Zambia, which is located in between Southern and Central Africa and is bordered by 8 countries, is a nation of rich natural resources including copper, and yet has struggled throughout its [...]

Africa Cup of Nations 2019 Insights: Free Data Report

GeoPoll is pleased to announce the release of our newest data report on the Africa Cup of Nations 2019. The free, 20-page report provides data on the intended viewership of the football cup by [...]

GeoPoll Study: Foreign Influencers and Fake News in Russia

As the Great Power Competition becomes a key focus of the US government, interest in Russia’s influence on the West is at an all time high. Election interference and fake news have become [...]

Top Brands in Africa 2019

The 100 Most Popular Brands in Africa Today at the Johannesburg Stock Exchange, at an event with industry leaders from across Africa, hosted by the JSE in partnership with GeoPoll, Kantar and [...]

Survey Results: Climate Change and Empowering Women in Pakistan

Pakistan is one of the most populous countries in the world, housing over 200 million people, and is a country of interest for many sectors due to its strategic geolocation, growing middle class, [...]

On-the-Ground Data from Mozambique Shows Concern over Cholera

Following our initial survey in Mozambique, which was deployed in the days after Cyclone Idais’s devastation in the country, GeoPoll is releasing results from a second survey conducted in the [...]

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