Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 3 min. read

Considerations when Incorporating Mobile Data Collection into Research

Mobile data collection has many benefits for a myriad of research projects, whether for international development and relief or market insights. With […]

Research 101 | 2 min. read

Using Surveys to Measure Out-of-Home Advertising

Consumers are surrounded by advertisements now more than ever. Brands have always tried to woo new prospects and stay at the top […]

Research 101 | 2 min. read

Pros and Cons of SMS Surveys

SMS surveys are conducted as a 2-way text message conversation, with one survey question sent at a time.  The answers can be […]

Methodology Comparisons

Research 101 | 2 min. read

Pros and Cons of SMS Surveys

SMS surveys are conducted as a 2-way text message conversation, with one survey question sent at a time.  The answers can be […]

Research Modes | 2 min. read

GeoPoll’s Mobile Survey Modes and How Each Works

As a global leader in mobile-based survey research, GeoPoll uses multiple mobile modes to collect data directly from respondents. Each mode has […]

Mobile Growth | 2 min. read

WhatsApp: Penetration and Using it to Conduct Surveys

WhatsApp is easily one of the most used mobile applications in the world. The Meta-owned App is used by close to a […]

Original Research Reports

GeoPoll Survey Reports | 4 min. read

GeoPoll Reports: Tracking the Situation On the Ground in Ukraine

Four months of war in Ukraine has created a devasting humanitarian crisis. According to UNICEF, Russia’s relentless bombing of urban areas has […]

GeoPoll Survey Reports | 1 min. read

Brand Africa 100: The Best Brands in Africa – 2022

Once again, GeoPoll partnered with Brand Africa and other partners in a study across Africa to identify the best brands in the […]

GeoPoll Survey Reports | 1 min. read

GeoPoll Report: Climate Change Perceptions in the Caribbean

Climate change is a global crisis. In 2021, record setting climate disasters ranged from locust plagues in Kenya, to sandstorms in China, […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

Media Audience Measurement | 2 min. read

Top TV and Radio Stations in Kenya – Q1 2022

GeoPoll is pleased to release select television and radio audience data from Kenya for the first quarter of 2022 (January through March). […]

Mobile Growth | 2 min. read

WhatsApp: Penetration and Using it to Conduct Surveys

WhatsApp is easily one of the most used mobile applications in the world. The Meta-owned App is used by close to a […]

GeoPoll Announcements | 3 min. read

GeoPoll’s 2021 Year in Review: Highlights

In 2021, GeoPoll continued to expand our work conducting mobile-based research around the globe. As the world devised ways to cope with […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Blogs

GeoPoll Survey Reports | 4 min. read

GeoPoll Reports: Tracking the Situation On the Ground in Ukraine

Four months of war in Ukraine has created a devasting humanitarian crisis. According to UNICEF, Russia’s relentless bombing of urban areas has […]

GeoPoll Survey Reports | 1 min. read

GeoPoll Report: Climate Change Perceptions in the Caribbean

Climate change is a global crisis. In 2021, record setting climate disasters ranged from locust plagues in Kenya, to sandstorms in China, […]

GeoPoll Survey Reports | 3 min. read

Russian Misinformation in Ukraine: GeoPoll Report Supplement

The Russian government’s misinformation campaign about the war in Ukraine started before the first shots were fired. Kremlin news sources initially denied […]