Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 8 min. read

Key Informant Interviews: An In-Depth Guide for Researchers

In qualitative research, the richness and depth of data are paramount. Key Informant Interviews (KIIs) are a pivotal qualitative method that provides […]

Research 101 | 3 min. read

7 Trends in Survey Research to Watch in 2024 and Beyond

The world of survey research is on the cusp of a transformative era. Fueled by technological advancements and evolving consumer behavior, the […]

Research 101 | 4 min. read

Explainer: Survey Question Response Formats

Surveys are invaluable for gathering information, understanding opinions, and measuring attitudes. They provide a structured approach to collecting data from a specific […]

Methodology Comparisons

Research 101 | 8 min. read

Key Informant Interviews: An In-Depth Guide for Researchers

In qualitative research, the richness and depth of data are paramount. Key Informant Interviews (KIIs) are a pivotal qualitative method that provides […]

Research 101 | 3 min. read

Case Study: How GeoPoll conducted a full multicountry research project in half a day

  On March 20, 2023, multiple African countries went into nationwide protests and strikes. In a last-minute decision, GeoPoll decided to conduct […]

Research 101 | 4 min. read

Conducting Mobile Web (Link-Based) Surveys in Emerging Markets

Mobile web is a link-based survey that can be taken on a smartphone or a very basic mobile phone browser, such as […]

Original Research Reports

GeoPoll Survey Reports | 1 min. read

Afghanistan Media Audience Landscape

As the world watched the Taliban’s re-ascension to power in Afghanistan in August 2021, the picture painted in the news media was […]

Community Blog & Stories | 2 min. read

Valentine’s Day 2024: Who’s Celebrating, Gifts, Dates & More

Valentine’s Day, celebrated on February 14th each year, is a global phenomenon that cuts across borders and cultures. From vibrant street markets […]

Community Blog & Stories | 3 min. read

The Financial Patterns: A Survey on Loans and Debts in Ghana and Kenya

Africa’s financial landscape is complex, comprising a range of economic factors. To better grasp this landscape, GeoPoll conducted a rapid survey of […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

GeoPoll Survey Reports | 1 min. read

Afghanistan Media Audience Landscape

As the world watched the Taliban’s re-ascension to power in Afghanistan in August 2021, the picture painted in the news media was […]

Media Audience Measurement | 3 min. read

Kenya Media in 2023 – Top TV and Radio Shows

GeoPoll’s Media Audience Analytics is your gateway to unlocking the power of audience analytics. Our comprehensive suite of media and audience measurement […]

Tech & Innovation | 2 min. read

Better technology + better data = better decisions

It’s the digital age, and the fusion of innovative technology with high-quality data collection is paramount and is reshaping the landscape of […]

International Development Case Studies

Case Study

UNICEF Thailand Case Study

UNICEF enlists GeoPoll to conduct a multi-round CATI survey to assess the social and economic welfare of households across Thailand post-pandemic.

Case Study

Humanitarian Outcomes Case Study

Humanitarian Outcomes uses GeoPoll CATI surveys to obtain the perspectives of people in flood-affected areas in Pakistan

Case Study

International Finance Corporation (IFC) Case Study

IFC uses GeoPoll CATI surveys to evaluate the impact of Nitlapan’s programs on the lives of farmers

Blogs

GeoPoll Survey Reports | 2 min. read

GeoPoll Reports: South Africa Energy Crisis

South Africa is experiencing an unprecedented energy crisis. Although the crisis started more than 15 years ago, it continues to escalate, with […]

GeoPoll Survey Reports | 4 min. read

Nigeria Elections 2023: GeoPoll Post-Election Survey

After four days of vote tallying, the Independent National Electoral Commission (INEC) of Nigeria formally declared Bola Tinubu the winner of the […]

GeoPoll Survey Reports | 3 min. read

Opposition Party Protests in Kenya, Nigeria and South Africa

On Monday March 20th 2023, citizens in Kenya, Nigeria, and South Africa took to the streets to express dissatisfaction with their governments […]