Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 4 min. read

CAPI, CATI, and CAWI Research Methods

What are CAPI, CATI, and CAWI? Three common research methodologies are CAPI, CATI, and CAWI, which stand for Computer Assisted Personal Interviewing, […]

Research 101 | 2 min. read

Closed-ended vs Open-ended Survey Questions

Survey development always starts with a simple question: what do we want to learn? Once a research question is formulated, researchers must […]

Research 101 | 3 min. read

How to Determine Sample Size for a Research Study

  Sample size is a research term used for defining the number of individuals included in a research study to represent a […]

Methodology Comparisons

Research 101 | 4 min. read

CAPI, CATI, and CAWI Research Methods

What are CAPI, CATI, and CAWI? Three common research methodologies are CAPI, CATI, and CAWI, which stand for Computer Assisted Personal Interviewing, […]

Research 101 | 4 min. read

Traditional vs Online Focus Groups

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to […]

Research 101 | 3 min. read

Quantitative Data Analysis

Once quantitative data has been gathered and cleaned, the next step in the research process is to analyze the data in order […]

Original Research Reports

Community Blog & Stories | 4 min. read

International Women’s Day: Report Supplement

  To mark International Women’s Day, GeoPoll conducted a study on gender equality in Ghana, Kenya, Nigeria, and South Africa in the […]

GeoPoll Survey Reports | 3 min. read

The Gender Equality Report: International Women’s Day 2021

International Women’s Day (IWD) is celebrated annually on March 8th around the world and is an important day in the movement for […]

Coronavirus Research | 3 min. read

Pakistan Study on COVID-19, US Troop Withdrawal

Pakistan’s large population and geographically significant location make it an important partner for multiple countries, including the United States, which considers Pakistan […]

Consumer Research Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Case Study

Outdoor Advertising Association of Nigeria Case Study

The Outdoor Advertising Association of Nigeria worked with GeoPoll to assess the effectiveness of outdoor advertising or out of home (OOH).

Consumer Research Blogs

Media Audience Measurement | 3 min. read

Kenya’s Television Landscape Throughout Q1, Q2, and Q3 of 2020

The coronavirus pandemic has upended the daily lives of people around the world. In this post, we will take a look at […]

Coronavirus Research | 2 min. read

Mobile Technologies Aiding in the Fight Against COVID-19 in Emerging Markets

On this blog, we frequently discuss the many ways that access to mobile technology has transformed lives for people living in emerging […]

Coronavirus Research | 3 min. read

WASH Innovations in Response to the COVID-19 Pandemic in Sub-Saharan Africa

The coronavirus pandemic disrupted the world as we knew it only five years into the UN’s fifteen-year-long Sustainable Development Goals campaign, which […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Case Study

UN Women Case Study

UN Women worked with GeoPoll to evaluate the gender-based impacts of COVID-19 in Kenya.

Blogs

Coronavirus Research | 3 min. read

Pakistan Study on COVID-19, US Troop Withdrawal

Pakistan’s large population and geographically significant location make it an important partner for multiple countries, including the United States, which considers Pakistan […]

GeoPoll Survey Reports | 2 min. read

Remote Data Collection in Northern Ethiopia: Tigray and Amhara

Over the past weeks, a humanitarian crisis has been unfolding in the Northern Ethiopian region of Tigray, as the conflict between the […]

Coronavirus Research | 3 min. read

The impact of COVID-19 on income and consumer habits in Africa

Sub-Saharan Africa has not experienced as many COVID-19 cases as other regions. However, there has been a significant impact on day-to-day livelihoods, with […]