Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 2 min. read

The Role of Culture and Language Adaptation in Surveys

Data from survey research is only as good as the quality of the questions in their ability to capture the respondents’ responses […]

Research 101 | 2 min. read

Self-Administered Survey Modes

A self-administered survey is a questionnaire that is designed explicitly to be completed by a respondent without an interviewer’s assistance (or bias). […]

Research 101 | 1 min. read

Research Panels: Benefits and Considerations

By definition, a research panel is a group of people selected to participate in survey research on an ongoing basis. It is […]

Methodology Comparisons

Research Modes | 2 min. read

GeoPoll’s Mobile Survey Modes and How Each Works

As a global leader in mobile-based survey research, GeoPoll uses multiple mobile modes to collect data directly from respondents. Each mode has […]

Mobile Growth | 2 min. read

WhatsApp: Penetration and Using it to Conduct Surveys

WhatsApp is easily one of the most used mobile applications in the world. The Meta-owned App is used by close to a […]

GeoPoll Announcements | 2 min. read

GeoPoll Adds WhatsApp to Our Suite of Mobile Interviewing Platforms

At GeoPoll we are continuously developing our suite of flexible research solutions that enable us to interact with respondents on multiple channels, […]

Original Research Reports

GeoPoll Survey Reports | 3 min. read

Russian Misinformation in Ukraine: GeoPoll Report Supplement

The Russian government’s misinformation campaign about the war in Ukraine started before the first shots were fired. Kremlin news sources initially denied […]

GeoPoll Survey Reports | 6 min. read

GeoPoll Reports: Parent Perceptions of the Malaria Vaccine in sub-Saharan Africa

In October 2021, as much of the world focused on the distribution of COVID-19 vaccines, the World Health Organization (WHO) made a […]

GeoPoll Survey Reports | 4 min. read

GeoPoll Reports: Russian Invasion of Ukraine

Following months of military buildup, Russian tanks and troops invaded Ukraine on February 24, 2022. The armed conflict is causing widespread human […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

Media Audience Measurement | 2 min. read

Top TV and Radio Stations in Kenya – Q1 2022

GeoPoll is pleased to release select television and radio audience data from Kenya for the first quarter of 2022 (January through March). […]

Mobile Growth | 2 min. read

WhatsApp: Penetration and Using it to Conduct Surveys

WhatsApp is easily one of the most used mobile applications in the world. The Meta-owned App is used by close to a […]

GeoPoll Announcements | 3 min. read

GeoPoll’s 2021 Year in Review: Highlights

In 2021, GeoPoll continued to expand our work conducting mobile-based research around the globe. As the world devised ways to cope with […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Blogs

GeoPoll Survey Reports | 3 min. read

Russian Misinformation in Ukraine: GeoPoll Report Supplement

The Russian government’s misinformation campaign about the war in Ukraine started before the first shots were fired. Kremlin news sources initially denied […]

GeoPoll Survey Reports | 6 min. read

GeoPoll Reports: Parent Perceptions of the Malaria Vaccine in sub-Saharan Africa

In October 2021, as much of the world focused on the distribution of COVID-19 vaccines, the World Health Organization (WHO) made a […]

GeoPoll Survey Reports | 4 min. read

GeoPoll Reports: Russian Invasion of Ukraine

Following months of military buildup, Russian tanks and troops invaded Ukraine on February 24, 2022. The armed conflict is causing widespread human […]