Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 3 min. read

How to Write and Design Effective Surveys

In computer science, the phrase “garbage in, garbage out” is used to express the idea that poor quality or flawed input data […]

Research 101 | 4 min. read

The Application and Benefits of Mobile Ethnography

The old saying that you must walk a mile in someone’s shoes to understand what they are going through defines the purpose […]

Research 101 | 4 min. read

CAPI, CATI, and CAWI Research Methods

What are CAPI, CATI, and CAWI? Three common research methodologies are CAPI, CATI, and CAWI, which stand for Computer Assisted Personal Interviewing, […]

Methodology Comparisons

Research 101 | 4 min. read

CAPI, CATI, and CAWI Research Methods

What are CAPI, CATI, and CAWI? Three common research methodologies are CAPI, CATI, and CAWI, which stand for Computer Assisted Personal Interviewing, […]

Research 101 | 4 min. read

Traditional vs Online Focus Groups

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to […]

Research 101 | 3 min. read

Quantitative Data Analysis

Once quantitative data has been gathered and cleaned, the next step in the research process is to analyze the data in order […]

Original Research Reports

GeoPoll Announcements | 3 min. read

Brand Africa 100 – The Top Brands in Africa

GeoPoll once again partnered with Brand Africa and others on the 2021 Brand Africa 100, an annual list of the top brands in […]

Coronavirus Research | 2 min. read

Report: COVID-19 Vaccine Perceptions and Hesitancy in Sub-Saharan Africa

One of the biggest challenges governments and health institutions face in slowing the spread of COVID-19 in sub-Saharan Africa is the prevalence […]

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

Media Audience Measurement | 4 min. read

Radio, TV and Internet Audience Statistics in Kenya – Q1 2021

The media landscape in Kenya has evolved over the past few years. 2020 was, particularly, a unique year with the challenges of […]

Media Audience Measurement | 3 min. read

Kenya’s Television Landscape Throughout Q1, Q2, and Q3 of 2020

The coronavirus pandemic has upended the daily lives of people around the world. In this post, we will take a look at […]

Coronavirus Research | 2 min. read

Mobile Technologies Aiding in the Fight Against COVID-19 in Emerging Markets

On this blog, we frequently discuss the many ways that access to mobile technology has transformed lives for people living in emerging […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Case Study

UN Women Case Study

UN Women worked with GeoPoll to evaluate the gender-based impacts of COVID-19 in Kenya.

Blogs

Coronavirus Research | 2 min. read

Report: COVID-19 Vaccine Perceptions and Hesitancy in Sub-Saharan Africa

One of the biggest challenges governments and health institutions face in slowing the spread of COVID-19 in sub-Saharan Africa is the prevalence […]

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Coronavirus Research | 2 min. read

GeoPoll’s COVID-19 Tracker Report: The Ongoing Impacts of COVID-19 in 6 African Nations

As the COVID-19 pandemic drags on into its second year, it continues to inflict unprecedented personal, societal and economic disruption around the […]