Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Market Research | 3 min. read

Benefits and Ways to Collect Customer Feedback

Customer feedback is information and opinions from customers about what they think and feel about a product or service. This information can […]

Research 101 | 4 min. read

How to Conduct IVR Surveys: A Step-by-Step Guide

Interactive Voice Response, or IVR, is a technology that lets you automate the call process via an interactive voice response system of […]

Research 101 | 2 min. read

Focus Groups: How they Work, and Major Considerations

A focus group is a type of qualitative market research that is conducted with a small group of people with the aim […]

Methodology Comparisons

Research 101 | 4 min. read

How to Conduct IVR Surveys: A Step-by-Step Guide

Interactive Voice Response, or IVR, is a technology that lets you automate the call process via an interactive voice response system of […]

Research 101 | 2 min. read

Focus Groups: How they Work, and Major Considerations

A focus group is a type of qualitative market research that is conducted with a small group of people with the aim […]

Research Modes | 2 min. read

How GeoPoll Transitioned to Remote Call Centers

GeoPoll is an active member of the Marketing & Social Research Association (MSRA) and GeoPoll’s Purity Wanja Njiru was a speaker at […]

Original Research Reports

GeoPoll Survey Reports | 3 min. read

Democratic Republic of the Congo – The GeoPoll Socio-Political Barometer Survey

Jump to English GeoPoll lance une enquête baromètre socio-politique en République démocratique du Congo Le baromètre socio-politique GeoPoll est une initiative visant […]

GeoPoll Survey Reports | 3 min. read

GeoPoll Attention Landscape – Namibia Case Study with Marnox Media

  Matt Angus-Hammond (GeoPoll) and Mark Knocker (Marnox Media) The global media market is worth just over two trillion US dollars, and […]

GeoPoll Survey Reports | 2 min. read

GeoPoll Report Supplement: The Impact of Education and Employment on Climate Change Perceptions in the Caribbean

In April and May 2022, GeoPoll conducted an SMS survey across 13 countries in the Caribbean to assess residents’ perceptions about climate […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

GeoPoll Survey Reports | 3 min. read

GeoPoll Attention Landscape – Namibia Case Study with Marnox Media

  Matt Angus-Hammond (GeoPoll) and Mark Knocker (Marnox Media) The global media market is worth just over two trillion US dollars, and […]

GeoPoll Survey Reports | 2 min. read

Report: Kenya Deputy Presidential Debates Viewership & Voter Feedback

Kenya’s Presidential Debates 2022 organized by the Media Owners of Kenya (MoA), Media Council of Kenya (MCK), and the Kenya Editors Guild […]

Media Audience Measurement | 2 min. read

Top TV and Radio Stations in Kenya – Q1 2022

GeoPoll is pleased to release select television and radio audience data from Kenya for the first quarter of 2022 (January through March). […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Blogs

GeoPoll Survey Reports | 2 min. read

GeoPoll Report Supplement: The Impact of Education and Employment on Climate Change Perceptions in the Caribbean

In April and May 2022, GeoPoll conducted an SMS survey across 13 countries in the Caribbean to assess residents’ perceptions about climate […]

International Development Research | 2 min. read

The Role of Monitoring, Evaluation and Learning

A lot of learning is done by trial and error. It is possible to chance upon a solution by trying, and even […]

GeoPoll Survey Reports | 4 min. read

GeoPoll Reports: Tracking the Situation On the Ground in Ukraine

Four months of war in Ukraine has created a devasting humanitarian crisis. According to UNICEF, Russia’s relentless bombing of urban areas has […]