Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Research 101

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Research 101

9 Steps for Conducting Survey Research in Africa

Africa’s 1.3 billion people have more disposable income than ever before. In fact, it has been estimated that household consumption in Africa […]

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Survey Guides

Market Research | 3 min. read

X-Data and it’s role in customer experience

The business world has traditionally relied heavily on operational data—sales figures, customer databases, website analytics, and the like. However, to truly understand […]

International Development Research | 3 min. read

Market Research for Social and Development Organizations

When most people think of market research, commercial applications like product development or advertising campaigns come to mind. However, market research principles […]

Market Research | 2 min. read

User and Attitude Studies: The Key to Customer Centricity

Understanding your customers is no longer a luxury, it’s a necessity. Marketing leaders are constantly bombarded with data, but their ability to […]

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Featured Content

Market Research

Comparing Mobile Research Modes for Emerging Markets

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for […]

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Methodology Comparisons

Research 101 | 8 min. read

Key Informant Interviews: An In-Depth Guide for Researchers

In qualitative research, the richness and depth of data are paramount. Key Informant Interviews (KIIs) are a pivotal qualitative method that provides […]

Research 101 | 3 min. read

Case Study: How GeoPoll conducted a full multicountry research project in half a day

  On March 20, 2023, multiple African countries went into nationwide protests and strikes. In a last-minute decision, GeoPoll decided to conduct […]

Research 101 | 4 min. read

Conducting Mobile Web (Link-Based) Surveys in Emerging Markets

Mobile web is a link-based survey that can be taken on a smartphone or a very basic mobile phone browser, such as […]

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Featured Content

GeoPoll Survey Reports

GeoPoll Reports: Tracking the Situation On the Ground in Ukraine

Four months of war in Ukraine has created a devasting humanitarian crisis. According to UNICEF, Russia’s relentless bombing of urban areas has […]

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Original Research Reports

GeoPoll Survey Reports | 1 min. read

AI in Kenya: Research Report on Public Awareness, Attitudes, and Expectations

As artificial intelligence (AI) reshapes the global technological landscape, understanding public perceptions and readiness becomes crucial. So, how are Kenyans perceiving and […]

Community Blog & Stories | 4 min. read

Climate Change Perception among Africans

According to the United Nations, Climate change refers to long-term shifts in temperatures and weather patterns. Such shifts can be natural, due […]

GeoPoll Survey Reports | 2 min. read

Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey

In May 2024, GeoPoll conducted the GeoPoll Media Viewership Survey, a comprehensive survey of Afghanistan’s media landscape, offering a detailed understanding of […]

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Featured Content

Coronavirus Research

Drivers of FMCG Purchase Decisions in Kenya Before and During COVID-19

If you are a working business professional these days, you likely haven’t been able to surf the web without seeing at least […]

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Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

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Consumer Research Blogs

GeoPoll Survey Reports | 2 min. read

Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey

In May 2024, GeoPoll conducted the GeoPoll Media Viewership Survey, a comprehensive survey of Afghanistan’s media landscape, offering a detailed understanding of […]

Tech & Innovation | 7 min. read

Closing the Gap: How Local Context Improves AI Performance in Emerging Regions

A critical challenge has emerged in the evolving world of artificial intelligence: the global disparity in AI model performance. As AI systems […]

Community Blog & Stories | 3 min. read

GeoPoll Audience Measurement – Olympics 2024 Top Events Kenya Viewership

The 2024 Olympics in Paris captivated a record-breaking audience, drawing an impressive 30.6 million viewers across National Broadcasting Company (NBC) Universal’s various […]

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Featured Content

GeoPoll Survey Reports

GeoPoll Report: Climate Change Perceptions in the Caribbean

Climate change is a global crisis. In 2021, record setting climate disasters ranged from locust plagues in Kenya, to sandstorms in China, […]

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International Development Case Studies

Case Study

UNICEF Thailand Case Study

UNICEF enlists GeoPoll to conduct a multi-round CATI survey to assess the social and economic welfare of households across Thailand post-pandemic.

Case Study

Humanitarian Outcomes Case Study

Humanitarian Outcomes uses GeoPoll CATI surveys to obtain the perspectives of people in flood-affected areas in Pakistan

Case Study

International Finance Corporation (IFC) Case Study

IFC uses GeoPoll CATI surveys to evaluate the impact of Nitlapan’s programs on the lives of farmers

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Blogs

International Development Research | 4 min. read

The Health Implications of Misinformation

The cost of misinformation in the health sector is one of the most tangible examples of its harmful effects. During the height […]

GeoPoll Survey Reports | 2 min. read

GeoPoll Reports: Mpox Outbreak in the Democratic Republic of Congo

In August 2024, the World Health Organization (WHO) declared mpox a public health emergency of international concern following an alarming outbreak in […]

International Development Research | 4 min. read

Mpox in Africa: Leveraging Mobile-Based Surveys to Inform Pharma’s Response and Public Health Strategies

Mpox continues to be a growing public health challenge across Africa. As governments, international development organizations, and pharmaceutical companies work on developing […]

View All: Coronavirus ResearchView All: International Development Research