Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Community Blog & Stories | 4 min. read

Conjoint Analysis in Market Research

Since the early 1970s, conjoint analysis has been used to measure consumer trade-offs among products and services with multiple attributes. Conjoint analysis […]

Market Research | 3 min. read

The Importance of Brand Health and Key KPIs to Measure

Health is, by any viewpoint, important. What physical and mental health are to the body, brand health is to businesses. In this […]

Research 101 | 2 min. read

Why Brands need Customer Satisfaction Surveys to grow

Customer Satisfaction is no longer a buzzword. The modern customer is highly informed with a variety of options available, and customer experience […]

Methodology Comparisons

International Development Research | 3 min. read

How Remote Surveys Enhance International Development & Aid

When it comes to international development, relief and governance, data plays an integral role in understanding needs and measuring interventions’ success. In […]

Research 101 | 3 min. read

Agile Market Research Methodologies and Applications

The proliferation of digital technology has enabled corporations and market researchers to condense the traditional research lifecycle of planning, design, collection, analysis, […]

Research 101 | 4 min. read

CAPI, CATI, and CAWI Research Methods

What are CAPI, CATI, and CAWI? Three common research methodologies are CAPI, CATI, and CAWI, which stand for Computer Assisted Personal Interviewing, […]

Original Research Reports

GeoPoll Survey Reports | 1 min. read

GeoPoll Report: On the Ground Data on the Humanitarian Crisis in Afghanistan

The combination of conflict, severe drought, and COVID-19 has pushed Afghanistan to the brink of a humanitarian catastrophe. According to international aid […]

GeoPoll Survey Reports | 5 min. read

Consumer Brand Perceptions in South Africa Survey: GeoPoll Report Supplement

To understand how brands’ reactions to the world around them influence consumer behaviors and perceptions, GeoPoll conducted a study in July 2021 […]

Coronavirus Research | 1 min. read

GeoPoll Report: The Ongoing Impacts of COVID-19 Across Africa, Latin America and Asia

COVID-19 continues to exert immense pressure on the world’s emerging markets, creating economic concerns that rival the health concerns. With a third […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

Media Audience Measurement | 4 min. read

Radio, TV and Internet Audience Statistics in Kenya – Q1 2021

The media landscape in Kenya has evolved over the past few years. 2020 was, particularly, a unique year with the challenges of […]

Media Audience Measurement | 3 min. read

Kenya’s Television Landscape Throughout Q1, Q2, and Q3 of 2020

The coronavirus pandemic has upended the daily lives of people around the world. In this post, we will take a look at […]

Coronavirus Research | 2 min. read

Mobile Technologies Aiding in the Fight Against COVID-19 in Emerging Markets

On this blog, we frequently discuss the many ways that access to mobile technology has transformed lives for people living in emerging […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Case Study

UN Women Case Study

UN Women worked with GeoPoll to evaluate the gender-based impacts of COVID-19 in Kenya.

Blogs

International Development Research | 3 min. read

How Remote Surveys Enhance International Development & Aid

When it comes to international development, relief and governance, data plays an integral role in understanding needs and measuring interventions’ success. In […]

GeoPoll Survey Reports | 1 min. read

GeoPoll Report: On the Ground Data on the Humanitarian Crisis in Afghanistan

The combination of conflict, severe drought, and COVID-19 has pushed Afghanistan to the brink of a humanitarian catastrophe. According to international aid […]

International Development Research | 1 min. read

Remote Data Collection in Afghanistan

The combination of conflict, severe drought, and COVID-19 has pushed Afghanistan to the brink of a humanitarian catastrophe. According to international aid […]