Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

International Development Research | 3 min. read

Market Research for Social and Development Organizations

When most people think of market research, commercial applications like product development or advertising campaigns come to mind. However, market research principles […]

Market Research | 2 min. read

User and Attitude Studies: The Key to Customer Centricity

Understanding your customers is no longer a luxury, it’s a necessity. Marketing leaders are constantly bombarded with data, but their ability to […]

Research 101 | 4 min. read

Survey Response Rates: A Guide to Higher Survey Completions

Survey research is a powerful tool for gathering valuable data across various disciplines. There are many pros, and surveys are instrumental in […]

Methodology Comparisons

Research 101 | 8 min. read

Key Informant Interviews: An In-Depth Guide for Researchers

In qualitative research, the richness and depth of data are paramount. Key Informant Interviews (KIIs) are a pivotal qualitative method that provides […]

Research 101 | 3 min. read

Case Study: How GeoPoll conducted a full multicountry research project in half a day

  On March 20, 2023, multiple African countries went into nationwide protests and strikes. In a last-minute decision, GeoPoll decided to conduct […]

Research 101 | 4 min. read

Conducting Mobile Web (Link-Based) Surveys in Emerging Markets

Mobile web is a link-based survey that can be taken on a smartphone or a very basic mobile phone browser, such as […]

Original Research Reports

GeoPoll Survey Reports | 3 min. read

GeoPoll Survey: On-the-Ground Realities of Kenya’s Floods

Kenya is currently experiencing severe flooding and above-average rainfall, which has resulted in significant loss of life, displacement of people, and damage […]

GeoPoll Survey Reports | 2 min. read

GeoPoll Report: Ghana Electricity Crisis

Ghana, a nation on the West African coast, has been grappling with an electricity crisis for years. This crisis has had significant […]

GeoPoll Survey Reports | 2 min. read

Africa MSME Pulse 2024 Report

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Africa’s economy, accounting for the majority of businesses and employment across the […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

GeoPoll Survey Reports | 1 min. read

Afghanistan Media Audience Landscape

As the world watched the Taliban’s re-ascension to power in Afghanistan in August 2021, the picture painted in the news media was […]

Media Audience Measurement | 3 min. read

Kenya Media in 2023 – Top TV and Radio Shows

GeoPoll’s Media Audience Analytics is your gateway to unlocking the power of audience analytics. Our comprehensive suite of media and audience measurement […]

Tech & Innovation | 2 min. read

Better technology + better data = better decisions

It’s the digital age, and the fusion of innovative technology with high-quality data collection is paramount and is reshaping the landscape of […]

International Development Case Studies

Case Study

UNICEF Thailand Case Study

UNICEF enlists GeoPoll to conduct a multi-round CATI survey to assess the social and economic welfare of households across Thailand post-pandemic.

Case Study

Humanitarian Outcomes Case Study

Humanitarian Outcomes uses GeoPoll CATI surveys to obtain the perspectives of people in flood-affected areas in Pakistan

Case Study

International Finance Corporation (IFC) Case Study

IFC uses GeoPoll CATI surveys to evaluate the impact of Nitlapan’s programs on the lives of farmers

Blogs

GeoPoll Survey Reports | 3 min. read

GeoPoll Survey: On-the-Ground Realities of Kenya’s Floods

Kenya is currently experiencing severe flooding and above-average rainfall, which has resulted in significant loss of life, displacement of people, and damage […]

International Development Research | 3 min. read

Market Research for Social and Development Organizations

When most people think of market research, commercial applications like product development or advertising campaigns come to mind. However, market research principles […]

GeoPoll Survey Reports | 2 min. read

GeoPoll Reports: Zambia Cholera Outbreak

The cholera outbreak in Zambia has escalated into a public health emergency, infecting more than 21,100 people and causing 705 deaths. The […]