Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 3 min. read

Agile Market Research Methodologies and Applications

The proliferation of digital technology has enabled corporations and market researchers to condense the traditional research lifecycle of planning, design, collection, analysis, […]

Research 101 | 2 min. read

Net Promoter Score 101: Definition, Purpose and Calculation

What is the Net Promoter Score? Net promoter score (NPS) is a market research metric that takes the form of a single […]

Market Research | 2 min. read

Market Research vs Consumer Research

The terms market research and consumer research are used almost interchangeably. While this may be right to some extent, there is a […]

Methodology Comparisons

Research 101 | 3 min. read

Agile Market Research Methodologies and Applications

The proliferation of digital technology has enabled corporations and market researchers to condense the traditional research lifecycle of planning, design, collection, analysis, […]

Research 101 | 4 min. read

CAPI, CATI, and CAWI Research Methods

What are CAPI, CATI, and CAWI? Three common research methodologies are CAPI, CATI, and CAWI, which stand for Computer Assisted Personal Interviewing, […]

Research 101 | 4 min. read

Traditional vs Online Focus Groups

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to […]

Original Research Reports

GeoPoll Survey Reports | 5 min. read

Consumer Brand Perceptions in South Africa Survey: GeoPoll Report Supplement

To understand how brands’ reactions to the world around them influence consumer behaviors and perceptions, GeoPoll conducted a study in July 2021 […]

Coronavirus Research | 1 min. read

GeoPoll Report: The Ongoing Impacts of COVID-19 Across Africa, Latin America and Asia

COVID-19 continues to exert immense pressure on the world’s emerging markets, creating economic concerns that rival the health concerns. With a third […]

GeoPoll Survey Reports | 6 min. read

GeoPoll Report: Consumer Brand Perceptions in South Africa

The social and economic disruption of the past year has impacted how consumers across the globe interact with brands. In South Africa, […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

Media Audience Measurement | 4 min. read

Radio, TV and Internet Audience Statistics in Kenya – Q1 2021

The media landscape in Kenya has evolved over the past few years. 2020 was, particularly, a unique year with the challenges of […]

Media Audience Measurement | 3 min. read

Kenya’s Television Landscape Throughout Q1, Q2, and Q3 of 2020

The coronavirus pandemic has upended the daily lives of people around the world. In this post, we will take a look at […]

Coronavirus Research | 2 min. read

Mobile Technologies Aiding in the Fight Against COVID-19 in Emerging Markets

On this blog, we frequently discuss the many ways that access to mobile technology has transformed lives for people living in emerging […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Case Study

UN Women Case Study

UN Women worked with GeoPoll to evaluate the gender-based impacts of COVID-19 in Kenya.

Blogs

Coronavirus Research | 1 min. read

GeoPoll Report: The Ongoing Impacts of COVID-19 Across Africa, Latin America and Asia

COVID-19 continues to exert immense pressure on the world’s emerging markets, creating economic concerns that rival the health concerns. With a third […]

Coronavirus Research | 2 min. read

Report: COVID-19 Vaccine Perceptions and Hesitancy in Sub-Saharan Africa

One of the biggest challenges governments and health institutions face in slowing the spread of COVID-19 in sub-Saharan Africa is the prevalence […]

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]