Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Community Blog & Stories | 4 min. read

Conjoint Analysis in Market Research

Since the early 1970s, conjoint analysis has been used to measure consumer trade-offs among products and services with multiple attributes. Conjoint analysis […]

Market Research | 3 min. read

The Importance of Brand Health and Key KPIs to Measure

Health is, by any viewpoint, important. What physical and mental health are to the body, brand health is to businesses. In this […]

Research 101 | 2 min. read

Why Brands need Customer Satisfaction Surveys to grow

Customer Satisfaction is no longer a buzzword. The modern customer is highly informed with a variety of options available, and customer experience […]

Methodology Comparisons

GeoPoll Announcements | 2 min. read

GeoPoll Adds WhatsApp to Our Suite of Mobile Interviewing Platforms

At GeoPoll we are continuously developing our suite of flexible research solutions that enable us to interact with respondents on multiple channels, […]

International Development Research | 3 min. read

How Remote Surveys Enhance International Development & Aid

When it comes to international development, relief and governance, data plays an integral role in understanding needs and measuring interventions’ success. In […]

Research 101 | 3 min. read

Agile Market Research Methodologies and Applications

The proliferation of digital technology has enabled corporations and market researchers to condense the traditional research lifecycle of planning, design, collection, analysis, […]

Original Research Reports

Community Blog & Stories | 1 min. read

REPORT: Betting in Africa

Betting, especially on mobile, is a widespread pastime (and sometimes a highly perceived income generator) among the youth in Africa. Over the […]

GeoPoll Announcements | 3 min. read

GeoPoll’s 2021 Year in Review: Highlights

In 2021, GeoPoll continued to expand our work conducting mobile-based research around the globe. As the world devised ways to cope with […]

GeoPoll Survey Reports | 3 min. read

REPORT: Ethiopia Conflict and Humanitarian Crisis

Over the past year, the conflict in Ethiopia between the federal government and the leadership of the northern region of Tigray has […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

GeoPoll Announcements | 3 min. read

GeoPoll’s 2021 Year in Review: Highlights

In 2021, GeoPoll continued to expand our work conducting mobile-based research around the globe. As the world devised ways to cope with […]

Media Audience Measurement | 2 min. read

Report: Top TV and Radio Stations in Kenya in 2021

In this report, we present a summary portion of the data collected daily through GeoPoll Audience Measurement from January to November 2021 […]

Tech & Innovation | 2 min. read

E-Commerce in South Africa: The Growth, and the Future

South Africa’s eCommerce sector is rapidly growing now more than it has ever before. In 2020, South Africa eCommerce grew by 66% […]

International Development Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Blogs

GeoPoll Survey Reports | 3 min. read

REPORT: Ethiopia Conflict and Humanitarian Crisis

Over the past year, the conflict in Ethiopia between the federal government and the leadership of the northern region of Tigray has […]

Coronavirus Research | 1 min. read

GeoPoll Report: Follow-up Pakistan Study on Afghanistan, Immigration, and COVID-19

Pakistan’s geopolitical importance cannot be overstated. Due to its population and location, the country plays a pivotal role in the stability of […]

International Development Research | 3 min. read

How Remote Surveys Enhance International Development & Aid

When it comes to international development, relief and governance, data plays an integral role in understanding needs and measuring interventions’ success. In […]