Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 4 min. read

Explainer: Survey Question Response Formats

Surveys are invaluable for gathering information, understanding opinions, and measuring attitudes. They provide a structured approach to collecting data from a specific […]

Research 101 | 5 min. read

Explainer: Survey Research with Minors

Survey research is normally a delicate balance between ethical considerations, legal requirements, and effective data collection. Research involving minors is a vital […]

Community Blog & Stories | 3 min. read

Comparing Customer Feedback Surveys to Website Reviews

In the digital age, customer satisfaction is paramount and tied to online review platforms. In this landscape, businesses and organizations must actively […]

Methodology Comparisons

Research 101 | 3 min. read

Case Study: How GeoPoll conducted a full multicountry research project in half a day

  On March 20, 2023, multiple African countries went into nationwide protests and strikes. In a last-minute decision, GeoPoll decided to conduct […]

Research 101 | 4 min. read

Conducting Mobile Web (Link-Based) Surveys in Emerging Markets

Mobile web is a link-based survey that can be taken on a smartphone or a very basic mobile phone browser, such as […]

Research Modes | 3 min. read

Computer-Assisted Personal interviewing (CAPI) – Process, Benefits & Limitations

CAPI, or Computer-Assisted Personal Interviewing, is a method of conducting surveys in which an interviewer uses a computer or tablet to administer […]

Original Research Reports

GeoPoll Survey Reports | 4 min. read

Digital Dating in Africa – GeoPoll Report

In an ever more digitalized world, technology plays a significant role in streamlining various aspects of our daily lives. Finding love has […]

GeoPoll Survey Reports | 4 min. read

Report: Online Influencers’ Influence in Kenya and Nigeria 2023

In the ever-evolving landscape of the digital age, social media influencers have emerged as critical players in shaping consumer trends, brand perceptions, […]

GeoPoll Survey Reports | 3 min. read

The Nigeria Traffic Report and Citizen Feedback on the New Rail Transit System – GeoPoll Report

Lagos traffic is consistently ranked among the worst in the world, earning a notorious reputation for its relentless congestion and gridlock. The […]

Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Consumer Research Blogs

GeoPoll Announcements | 5 min. read

2022 Year in Review: Industry Leading Innovation and Landmark Reports

Everyone expected and hoped 2022 would be a calm, normal year after the coronavirus-driven rollercoaster of 2020 and 2021. A few unexpected […]

Community Blog & Stories | 2 min. read

World Cup 2022: GeoPoll Audience Measurement

What will surely be remembered as one of the greatest finals in World Cup history ended in triumph for Lionel Messi and […]

GeoPoll Announcements | 2 min. read

Introducing GeoPoll Audience Measurement 3.0

GeoPoll is excited to announce major updates to the GeoPoll Audience Measurement. Dubbed GAM 3.0. the improved methodology has been tailored to […]

International Development Case Studies

Case Study

UNICEF Thailand Case Study

UNICEF enlists GeoPoll to conduct a multi-round CATI survey to assess the social and economic welfare of households across Thailand post-pandemic.

Case Study

Humanitarian Outcomes Case Study

Humanitarian Outcomes uses GeoPoll CATI surveys to obtain the perspectives of people in flood-affected areas in Pakistan

Case Study

International Finance Corporation (IFC) Case Study

IFC uses GeoPoll CATI surveys to evaluate the impact of Nitlapan’s programs on the lives of farmers


GeoPoll Survey Reports | 2 min. read

GeoPoll Reports: South Africa Energy Crisis

South Africa is experiencing an unprecedented energy crisis. Although the crisis started more than 15 years ago, it continues to escalate, with […]

GeoPoll Survey Reports | 4 min. read

Nigeria Elections 2023: GeoPoll Post-Election Survey

After four days of vote tallying, the Independent National Electoral Commission (INEC) of Nigeria formally declared Bola Tinubu the winner of the […]

GeoPoll Survey Reports | 3 min. read

Opposition Party Protests in Kenya, Nigeria and South Africa

On Monday March 20th 2023, citizens in Kenya, Nigeria, and South Africa took to the streets to express dissatisfaction with their governments […]