Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Research 101

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Research 101

9 Steps for Conducting Survey Research in Africa

Africa’s 1.3 billion people have more disposable income than ever before. In fact, it has been estimated that household consumption in Africa […]

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Survey Guides

International Development Research | 2 min. read

MEAL: Using Mobile to Track the Impact of Donor-Funded Projects

Monitoring, Evaluation, Accountability, and Learning (MEAL) is at the core of effective development work. NGOs and donors need real-time insights into project […]

Research 101 | 3 min. read

The Role of Mobile Surveys in NGO Program Evaluation

Non-Governmental Organizations (NGOs) are essential in tackling societal challenges and enhancing quality of life worldwide. For their initiatives to be effective, NGOs […]

Research 101 | 3 min. read

Top 5 Research Trends to Watch in 2025: Insights for the Future of Data

If there is a sector that is dynamic, it’s research – the way we conduct research changes, fast. Fueled by changing technologies, […]

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Featured Content

Market Research

Comparing Mobile Research Modes for Emerging Markets

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for […]

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Methodology Comparisons

Case Studies | 3 min. read

Sudan Conflict: GeoPoll’s Remote Mobile-based CATI Surveys Provide Access to Civilians in Crisis

The ongoing civil war in Sudan has left nearly 30 million people in desperate need of humanitarian assistance. The violence has pushed […]

Research 101 | 8 min. read

Key Informant Interviews: An In-Depth Guide for Researchers

In qualitative research, the richness and depth of data are paramount. Key Informant Interviews (KIIs) are a pivotal qualitative method that provides […]

Research 101 | 3 min. read

Case Study: How GeoPoll conducted a full multicountry research project in half a day

  On March 20, 2023, multiple African countries went into nationwide protests and strikes. In a last-minute decision, GeoPoll decided to conduct […]

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Featured Content

GeoPoll Survey Reports

GeoPoll Reports: Tracking the Situation On the Ground in Ukraine

Four months of war in Ukraine has created a devasting humanitarian crisis. According to UNICEF, Russia’s relentless bombing of urban areas has […]

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Original Research Reports

GeoPoll Survey Reports | 4 min. read

Report: Youth Perceptions on Politics and Governance

Youth currently account for 75% of Kenya’s population, making up 55% of the country’s labor force. As of 2022, young people comprised […]

GeoPoll Announcements | 3 min. read

The Gender Equality Report: International Women’s Day 2025

International Women’s Day (IWD) is celebrated each year on March 8th across the globe, serving as a vital moment in the ongoing […]

GeoPoll Survey Reports | 5 min. read

Understanding Kenyans’ Perception of the Social Health Authority (SHA) and Social Health Insurance Fund (SHIF)

The Social Health Authority (SHA) and the Social Health Insurance Fund (SHIF) are part of Kenya’s healthcare reform aimed at achieving Universal […]

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Featured Content

Coronavirus Research

Drivers of FMCG Purchase Decisions in Kenya Before and During COVID-19

If you are a working business professional these days, you likely haven’t been able to surf the web without seeing at least […]

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Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

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Consumer Research Blogs

GeoPoll Survey Reports | 3 min. read

The Top TV and Radio Stations in Kenya – 2024

A GeoPoll Analysis of TV & Radio Ratings (January – December 2024) The media landscape in Kenya continues to evolve, with television […]

Research 101 | 3 min. read

Top 5 Research Trends to Watch in 2025: Insights for the Future of Data

If there is a sector that is dynamic, it’s research – the way we conduct research changes, fast. Fueled by changing technologies, […]

GeoPoll Survey Reports | 2 min. read

Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey

In May 2024, GeoPoll conducted the GeoPoll Media Viewership Survey, a comprehensive survey of Afghanistan’s media landscape, offering a detailed understanding of […]

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Featured Content

GeoPoll Survey Reports

GeoPoll Report: Climate Change Perceptions in the Caribbean

Climate change is a global crisis. In 2021, record setting climate disasters ranged from locust plagues in Kenya, to sandstorms in China, […]

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International Development Case Studies

Case Study

UNICEF Thailand Case Study

UNICEF enlists GeoPoll to conduct a multi-round CATI survey to assess the social and economic welfare of households across Thailand post-pandemic.

Case Study

Humanitarian Outcomes Case Study

Humanitarian Outcomes uses GeoPoll CATI surveys to obtain the perspectives of people in flood-affected areas in Pakistan

Case Study

International Finance Corporation (IFC) Case Study

IFC uses GeoPoll CATI surveys to evaluate the impact of Nitlapan’s programs on the lives of farmers

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Blogs

International Development Research | 2 min. read

The Power of Mobile-Based Research in Tracking Migration

Migration decisions are often driven by a mix of economic and security factors. Reading through GeoPoll’s recent Central America Migration Survey: Interim […]

International Development Research | 2 min. read

MEAL: Using Mobile to Track the Impact of Donor-Funded Projects

Monitoring, Evaluation, Accountability, and Learning (MEAL) is at the core of effective development work. NGOs and donors need real-time insights into project […]

International Development Research | 2 min. read

Tackling Malnutrition in the Horn of Africa: The Role of Data in Strengthening Food Systems

The Horn of Africa has long faced chronic food insecurity, with malnutrition rates soaring due to climate shocks, political instability, and economic […]

View All: Coronavirus ResearchView All: International Development Research