Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Research 101 | 2 min. read

Closed-ended vs Open-ended Survey Questions

Survey development always starts with a simple question: what do we want to learn? Once a research question is formulated, researchers must […]

Research 101 | 3 min. read

How to Determine Sample Size for a Research Study

  Sample size is a research term used for defining the number of individuals included in a research study to represent a […]

Research 101 | 4 min. read

Traditional vs Online Focus Groups

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to […]

Methodology Comparisons

Research 101 | 4 min. read

Traditional vs Online Focus Groups

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to […]

Research 101 | 3 min. read

Quantitative Data Analysis

Once quantitative data has been gathered and cleaned, the next step in the research process is to analyze the data in order […]

Research Modes | 3 min. read

Computer Assisted Personal Interviewing for Face-to-Face Research 

Face-to-face or in-person interviews are one of the oldest forms of survey administration. Before the internet, mobile phones, and even landlines were widely […]

Original Research Reports

Community Blog & Stories | 4 min. read

International Women’s Day: Report Supplement

  To mark International Women’s Day, GeoPoll conducted a study on gender equality in Ghana, Kenya, Nigeria, and South Africa in the […]

GeoPoll Survey Reports | 3 min. read

The Gender Equality Report: International Women’s Day 2021

International Women’s Day (IWD) is celebrated annually on March 8th around the world and is an important day in the movement for […]

Coronavirus Research | 3 min. read

Pakistan Study on COVID-19, US Troop Withdrawal

Pakistan’s large population and geographically significant location make it an important partner for multiple countries, including the United States, which considers Pakistan […]

Consumer Research Case Studies

Case Study

Outdoor Advertising Association of Nigeria Case Study

The Outdoor Advertising Association of Nigeria worked with GeoPoll to assess the effectiveness of outdoor advertising or out of home (OOH).

Case Study

Digital Lending Kenya Case Study

The Digital Lenders Association of Kenya commissioned GeoPoll to conduct a study which aims to better understand the audiences and motivations for digital lending.

Case Study

Financial Perceptions in Cote D’Ivoire

Opinion & Public sought to understand perceptions of various financial sector services, including mobile money services, commercial banks, and more.

Consumer Research Blogs

Media Audience Measurement | 3 min. read

Kenya’s Television Landscape Throughout Q1, Q2, and Q3 of 2020

The coronavirus pandemic has upended the daily lives of people around the world. In this post, we will take a look at […]

Coronavirus Research | 2 min. read

Mobile Technologies Aiding in the Fight Against COVID-19 in Emerging Markets

On this blog, we frequently discuss the many ways that access to mobile technology has transformed lives for people living in emerging […]

Coronavirus Research | 3 min. read

WASH Innovations in Response to the COVID-19 Pandemic in Sub-Saharan Africa

The coronavirus pandemic disrupted the world as we knew it only five years into the UN’s fifteen-year-long Sustainable Development Goals campaign, which […]

International Development Case Studies

Case Study

Palladium Rwanda Case Study

Palladium Rwanda’s Improving Market Systems for Agriculture in Rwanda program partnered with GeoPoll to conduct a CATI survey of the program’s beneficiaries.

Case Study

UN Women Case Study

UN Women worked with GeoPoll to evaluate the gender-based impacts of COVID-19 in Kenya.

Coronavirus Research | 3 min. read

WASH Innovations in Response to the COVID-19 Pandemic in Sub-Saharan Africa

The coronavirus pandemic disrupted the world as we knew it only five years into the UN’s fifteen-year-long Sustainable Development Goals campaign, which […]

Blogs

Coronavirus Research | 3 min. read

Pakistan Study on COVID-19, US Troop Withdrawal

Pakistan’s large population and geographically significant location make it an important partner for multiple countries, including the United States, which considers Pakistan […]

GeoPoll Survey Reports | 2 min. read

Remote Data Collection in Northern Ethiopia: Tigray and Amhara

Over the past weeks, a humanitarian crisis has been unfolding in the Northern Ethiopian region of Tigray, as the conflict between the […]

Coronavirus Research | 3 min. read

The impact of COVID-19 on income and consumer habits in Africa

Sub-Saharan Africa has not experienced as many COVID-19 cases as other regions. However, there has been a significant impact on day-to-day livelihoods, with […]