Consumer Insights Research

GeoPoll's research capabilities are adaptable to a wide range of needs, and we regularly work with clients to conduct research on everything from brand health to concept testing.


Data for Better Decision Making

GeoPoll regularly conducts research for global fast moving consumer goods brands, media houses, consulting firms, financial institutions, and technology companies. Our team includes researchers experienced in creating innovative solutions for tracking brand health, testing new concepts, measuring advertisement effectiveness, and more.

Custom Research

Conduct one-time or ongoing studies with your target audience.

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Concept Testing

Test campaign messaging, product packaging, price, and other factors.

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Audience Measurement

Conduct custom research on advertissing reach effectiveness, or subscribe to GeoPoll's daily media ratings service in select countries.

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Out of Home Measurement

Measure the success of out of home advertisements such as billboards for brand awareness and egagement.

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Brand Health Tracking

Track brand health and awareness over time or before and after a campaign

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Customer Experience

Monitor customer satisfaction and experience at retail locations or through a customer database

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Informal Trade Data

Gather data on product movement and customer requests from informal market traders

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Past Consumer Insights Work

Case Studies

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

Case Study

Outdoor Advertising Association of Nigeria Case Study

The Outdoor Advertising Association of Nigeria worked with GeoPoll to assess the effectiveness of outdoor advertising or out of home (OOH).


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