Consumer Insights Research

GeoPoll's research capabilities are adaptable to a wide range of needs, and we regularly work with clients to conduct research on everything from brand health to concept testing.

Data for Better Decision Making

GeoPoll regularly conducts research for global fast moving consumer goods brands, media houses, consulting firms, financial institutions, and technology companies. Our team includes researchers experienced in creating innovative solutions for tracking brand health, testing new concepts, measuring advertisement effectiveness, and more.

Bespoke Research

A flexible and dynamic approach to gather consumer insights on any topic you need, when you need them, whether one-time or on ongoing basis.

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Product & Concept Testing

Gather much-needed data on pricing, packaging, how consumers will react to new products, and more.

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Audience Measurement

Conduct custom research on advertissing reach effectiveness, or subscribe to GeoPoll's daily media ratings service in select countries.

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Brand Health Tracking

Gather insights to help you create experiences that foster brand loyalty, strategic resilience, and do it well.

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Customer Experience

Identify and solve customer pain points, track customer experience over time, and make strategic improvements to your CX.

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Advertising Testing

Ensure that your creatives and campaigns resonate with your target audience and measure their impact.

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Trade and Shopper Insights

Unlock a deeper connection with your customers, optimize pricing strategies, enhance shopping experiences, and stay ahead of the competition.

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User and Attitude Studies

Understand your customers' attitudes and behaviors and how they align with your products, and refine your brand strategies.

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Past Consumer Insights Work

Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

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