Product & Concept Testing

Test, Refine, Succeed - Use reliable data to validate your ideas and launch successful products.

GeoPoll Product & Concept Testing is where innovation meets validation. In today’s dynamic market, the success of your products and concepts hinges on solid testing and refinement. Our comprehensive Product and Concept Testing services are designed to ensure that your ideas not only take flight but soar. From evaluating price strategies to optimizing packaging and fine-tuning your product offerings, we have you covered.

Using GeoPoll’s research capabilities and a large panel of respondents, brands can reach their target audience and gather much-needed data on which price points are most effective, how new products should be packaged, how consumers will react to new products, and more.

Data-driven Concept Testing

  • Data-Driven Decision Making: Make informed decisions backed by data and insights.
  • Reduced Risk: Minimize the risk of product failures and costly revisions.
  • Enhanced Market Competitiveness: Ensure your products and concepts align with market demand.
  • Improved ROI: Maximize return on investment through effective testing and validation.

Our Solutions

Price Testing

Assess the optimal pricing strategy to maximize profitability.

Packaging Evaluation

Optimize packaging design for market appeal and functionality.

Usability testing

Identify any usability problems with your products and make necessary improvements.

Product Concept Validation

Validate product ideas and concepts before market launch.

How it works

Define your goals

What do you want to learn from your product and concept testing?

Design your survey

Work with the GeoPoll team to create a survey that asks the right questions to get the insights you need.

Distribute your survey

Reach your target audience, whether from our renowned database or your existing database, through our mobile-driven survey platform.

Analyze the results

Get comprehensive reporting that you can use to make informed decisions.

Implement Improvements

Use insights to refine pricing, packaging, and product concepts.

Why GeoPoll?

How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.

Tech-Driven Precision

We use advanced, proprietary technology across all research stages to guarantee data accuracy at scale.

Expertise and experience

We have expertise in [product name] and a proven track record of success.

Methodological rigor

We use rigorous and scientifically valid research methods enabled by the mobile phone.


We provide real-time visibility to our research process, survey performance and findings.

Data quality

Our platform is made to collect, analyse, and output high-quality data you can rely on

Actionable insights

Our reports include actionable insights you can apply to your brand directly.

Global reach

We cover Africa, Asia, and Latin America with localized precision.

Custom solutions

All our solutions and processes can be flexibly tailored to meet your specific needs.

Start Refining Your Concepts