Conducting secondary research is similar to the research that students conduct throughout primary school. Answers to research questions are already available online, in academic databases, the [...]

The Benefits of Focus Group Research Focus groups provide companies with a deeper understanding of their target audience, allowing them to develop tailored products and more effective marketing [...]

Almost half of the Nigerian population have internet connectivity, supported by high mobile penetration, and as Africa’s largest economy Nigeria is one of the most prosperous consumer markets in [...]

Next-Day TV Ratings for Ivory Coast GeoPoll, Harmonies Media Group, and PHD Media are pleased to announce the launch of daily audience measurement data in Ivory Coast, collected through GeoPoll’s [...]

Surveys are one of the most common forms of data collection around the world. With the help of numerous templates and questionnaire examples available online, surveys are relatively simple to [...]

GeoPoll is pleased to release our latest report, which provides expert guidance on the nuances of conducting market research in emerging markets. The free, 30-page document thoroughly explains [...]

Development assistance is a field marked by complexity. Stimulating, or facilitating, growth in emerging markets is a multi-faceted process that typically transcends theoretical thought. Projects [...]

At the Global Youth Economic Opportunities Summit in Washington, DC last month, GeoPoll had the opportunity to see the power of youth voices in action. Hearing 19 year old Paola Veroy discuss her [...]