According to World Bank statistics cited in The National, “less than 6% of Nigerians use their handsets to transact using mobile money, compared with 73% of Kenyans.” Although Kenya is a leader [...]

In partnership with Ipsos and the Congo Research Group at New York University, in late December 2018 GeoPoll conducted surveys around the Democratic Republic of Congo elections which occurred on [...]

GeoPoll had a busy 2018, from opening new CATI call centers to expanding GeoPoll Audience Measurement into additional countries in Africa and the Caribbean, and launching new services such as [...]

Following the launch of our farmer panel, a panel of over 18,000 farmers in Kenya available to take GeoPoll surveys through their mobile devices, GeoPoll is releasing its first report on farming [...]

The holiday season is in full-swing and GeoPoll research experts have again become curious about how consumers are making purchase decisions around the holidays. In years past, GeoPoll has [...]

In November, GeoPoll was pleased to participate in the first official Media Market Day in Monrovia, Liberia, hosted by Internews and funded by USAID. The purpose of the Media Market Day was to [...]

Conducting secondary research is similar to the research that students conduct throughout primary school. Answers to research questions are already available online, in academic databases, the [...]

The Benefits of Focus Group Research Focus groups provide companies with a deeper understanding of their target audience, allowing them to develop tailored products and more effective marketing [...]