Impact of the Tanzania Free-to-Air Switch on Television Audiences There has been an upheaval of the media landscape in Tanzania in the past month. Following communication by Tanzania [...]

Researchers, like practitioners in similar highly specialized disciplines, have the tendency to throw around certain terms which, if you are a non-researcher, simply fly over your head. One of [...]

Year-over-year, the key to a healthy bottom line for any company is happy customers who are satisfied with the products or services they receive, and are likely to become repeat purchasers. As we [...]

A key element of USAID Transforms, and similar initiatives, is the idea that the purpose of foreign aid is to end the need for its existence. This shift requires a strong emphasis on local [...]

The just ended 19th Pan African Media Research Conference, organized by PAMRO was in Lagos, Nigeria. This 2 day annual conference presents an opportunity for audience research stakeholders in the [...]

The 2018 World Cup highlighted the changes in live sports viewership across the world, and especially in Africa, where there has been significant growth in the use of streaming services to watch [...]

Net Promoter Score is a metric that provides insight into the loyalty and enthusiasm that consumers have for a particular brand. Customer experience satisfaction is statistically calculated in [...]

GeoPoll is pleased to release our latest report, which examines viewer engagement and habits throughout the 2018 World Cup in Africa. The report is the second and final release of a two-part [...]