Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for survey-based market research and this article [...]

GeoPoll is pleased to release our latest report on Audience Measurement. This report presents data gathered through GeoPoll’s Audience Measurement platform on television and radio media [...]

Whether your business has hit a plateau or you’re actively seeking ways to improve, the best route to take is often unclear. You may make a change that your customers don’t like, taking the wrong [...]

Every two years the AFCON brings the top footballing nations from across Africa together to battle and crown a champion. There was a little more volume to the buzz this year because the [...]

Authored in conjunction with Jessica Gergen and Mary Kate Chandler of Visualst GeoPoll and Cyclone Idai In March of 2019, Cyclone Idai caused devastating destruction in Mozambique, Malawi, and [...]

GeoPoll specializes in conducting research in emerging markets, where information is hard to obtain through traditional market research methods. Emerging markets pose a unique set of challenges [...]

Following our joint report with Ipsos, on the reaction to the crackdown on gambling in Kenya and the suspension of several gambling firms’ licenses, GeoPoll is pleased to release additional [...]

Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is pleased to announce the release of a new joint report with [...]