Why Brands need Customer Satisfaction Surveys to grow
Customer Satisfaction is no longer a buzzword. The modern customer is highly informed with a variety of options available, and customer experience […]
Coronavirus Research, GeoPoll Survey Reports, International Development Research | 2 min. read
GeoPoll Report: The Ongoing Impacts of COVID-19 Across Africa, Latin America and Asia
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Why Brands need Customer Satisfaction Surveys to grow
Customer Satisfaction is no longer a buzzword. The modern customer is highly informed with a variety of options available, and customer experience […]
Media Preferences among the Youth in Africa and Asia
Media has evolved. A long time ago, messages were put across through word of mouth, smoke signals, horns, and other hyperlocal methods. […]
Agile Market Research Methodologies and Applications
The proliferation of digital technology has enabled corporations and market researchers to condense the traditional research lifecycle of planning, design, collection, analysis, […]
Mobile Penetration in Uganda
Celebrated as the “Pearl of Africa,” Uganda is known for its rolling rural landscapes, Lake Victoria, one of the last reserves of […]
Consumer Brand Perceptions in South Africa Survey: GeoPoll Report Supplement
To understand how brands’ reactions to the world around them influence consumer behaviors and perceptions, GeoPoll conducted a study in July 2021 […]
GeoPoll Report: The Ongoing Impacts of COVID-19 Across Africa, Latin America and Asia
COVID-19 continues to exert immense pressure on the world’s emerging markets, creating economic concerns that rival the health concerns. With a third […]
Net Promoter Score 101: Definition, Purpose and Calculation
What is the Net Promoter Score? Net promoter score (NPS) is a market research metric that takes the form of a single […]
GeoPoll Report: Consumer Brand Perceptions in South Africa
The social and economic disruption of the past year has impacted how consumers across the globe interact with brands. In South Africa, […]
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