Tracking Corporate Social Responsibility Internationally Corporate social responsibility efforts, in which businesses of all types take on initiatives to mitigate their environmental impact, [...]

Conducting market research is a necessary step for expansion into any new market because it can bring key issues to the surface before large sums of money are in jeopardy. Expanding into African [...]

Africa is a highly musical continent, with genres spanning from Afrobeat, Ndombolo, Rhumba, Bongo, Benga, and Kwaito, to Reggae, Hip-hop, and R&B. From traditional and cultural events to [...]

One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]

Mobile Internet is becoming one of the most widely-used methods of connectivity worldwide and the vehicle for such connectivity is smartphones for many. This is due to advances in technology that [...]

As part of GeoPoll’s reports on TV and radio audiences in Kenya, we are pleased to release select data from July to August 2019. This data represents a small portion of the data collected by [...]

Qualitative data in Market Research During every research project there comes a key moment – the decision around what type of data will best answer the posed research question. While quantitative [...]

GeoPoll was pleased to attend the Pan African Media Research Organization (PAMRO) annual conference last week in Mauritius. GeoPoll sponsored the event, which spanned two days and allowed leaders [...]