Weighting Survey Data: Methods and Advantages

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

COVID-19: A Tipping Point for Remote Research

Despite the technological innovations seen in the research industry over the past years, many researchers have been hesitant to adapt to new methods of data collection, preferring to stick with [...]

Influencer Marketing in Kenya and Nigeria

The rise of the internet age has revolutionized many spheres of business, including how marketing is done. While traditional marketing channels are still important to many businesses, it is [...]

Market Research Methods

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

Probability and Non-Probability Samples

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

Informal vs. Formal Economy for FMCG Purchases in Kenya

As the multinational business community has begun peering in on African markets as a “final frontier” for expansion, an increasing amount of attention has focused on the economy in Kenya. [...]

Advertising Effectiveness Evaluation: The Roles of Audience Measurement and Attribution Research

Measuring the effectiveness of traditional advertising channels—like television and radio—is a unique challenge because there is no inherent way to attribute sales to specific ad campaigns. Due [...]

Conducting Research in Latin America & the Caribbean 

Latin America & the Caribbean is a vast area that spreads from Mexico to the islands that make up the Caribbean and throughout South America. The region is characterized by a relatively young [...]

Qualitative Research in Africa: Situational Applications for Remote Studies

Mobile phones have revolutionized how researchers can connect with people by enabling information to be gathered remotely. While mobile phones are often utilized to facilitate quantitative [...]

Market Research in Africa

Africa has long been seen as the next frontier for brands, technology companies, and other businesses. The combination of a huge youth population, growing consumer class, and rapid adoption of [...]

How to Optimize Surveys for SMS

  SMS surveys are a useful method for conducting mobile research due to their ease, convenience, and wide reach – by administering surveys through SMS, people can answer questions without [...]

Reaching Different Socioeconomic Classes through Mobile Based Research in Emerging Markets

As a leader in data collection in emerging markets, GeoPoll has extensive experience performing primary research through the mobile phone in over 50 countries. Throughout our time conducting [...]

E-commerce in Africa: Youth Online Shopping Behavior Across Six African Countries

E-commerce is a relatively new way for people to shop in Africa and each country has its own unique rate of adoption of online shopping platforms. In contrast to brick and mortar stores, online [...]

Data Report: Black Friday Shopping in South Africa 2019

Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]

Report Release: The State of Financial Services in Sub-Saharan Africa

GeoPoll is pleased to announce the release of a new report from our most recent study on financial services in sub-Saharan Africa. The 26-page report provides data on how youth in six African [...]

The Pros and Cons of Mobile Web Surveys

Mobile web is a survey mode in which respondents engage with a questionnaire online through a mobile phone that has Internet connectivity, like a feature phone or a smartphone. Mobile web surveys [...]

Considerations for Conducting Survey Based Market Research in Africa

Conducting market research is a necessary step for expansion into any new market because it can bring key issues to the surface before large sums of money are in jeopardy. Expanding into African [...]

Interactive Voice Response vs Computer Assisted Telephone Interviewing for Survey Research

One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]

Collecting Qualitative Data Through Mobile Phones

Qualitative data in Market Research During every research project there comes a key moment – the decision around what type of data will best answer the posed research question. While quantitative [...]

Measuring Key Performance Indicators for FMCGs

What are Key Performance Indicators? Key performance indicators or KPIs are essential for businesses of all sizes to quantify their progress against key goals. By measuring success against KPIs, [...]

Comparing Mobile Research Modes for Emerging Markets

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for survey-based market research and this article [...]

How Survey Research Improves Customer Experience

Whether your business has hit a plateau or you’re actively seeking ways to improve, the best route to take is often unclear. You may make a change that your customers don’t like, taking the wrong [...]

Betting in Kenya: New GeoPoll-Ipsos Report

Betting in Kenya has grown hugely in the past few years, bolstered by the popularity of sports betting and the ease of access to mobile betting applications in the country, and with the growth [...]

Mobile Phone Penetration Throughout Sub-Saharan Africa

Slowly but surely, mobile phone penetration in Africa is improving. In this article, we discuss the current state of mobile phone usage, the implications of this technology, and what future [...]

Africa Cup of Nations 2019 Insights: Free Data Report

GeoPoll is pleased to announce the release of our newest data report on the Africa Cup of Nations 2019. The free, 20-page report provides data on the intended viewership of the football cup by [...]

Mobile Money vs. Bank-Owned Mobile Financial Services in Sub-Saharan Africa

The way global currency is exchanged certainly has evolved in recent decades. We now have the power to make payments via a variety of cutting edge digital avenues. Some parts of the globe have [...]

Top Brands in Africa 2019

The 100 Most Popular Brands in Africa Today at the Johannesburg Stock Exchange, at an event with industry leaders from across Africa, hosted by the JSE in partnership with GeoPoll, Kantar and [...]

The Fast Moving Consumer Goods Market in Africa

The hyper-competitive world of fast-moving consumer goods (FMCG) —goods that are easily produced, packaged, sold, and consumed (i.e., food, beverages, snacks, toiletries, etc.) — relies on narrow [...]

GeoPoll wins Best Overall Paper at AMRA Africa Forum 2019

We are proud to announce that GeoPoll won the coveted “Best Overall Paper” award at the African Market Research Forum in Lagos, Nigeria last week. The AMRA Africa Forum is a high-profile event [...]

Remote Data Collection and Mobile Phones

Collecting data–individual pieces of information that are compiled into insights on everything from employment to brand preference–is a vital part of any organization’s operations. Marketers use [...]

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