COVID-19 Research in Latin America and the Caribbean

One unique aspect of COVID-19 is the way in which it spreads through asymptomatic carriers, and the relatively lengthy time it can take for the virus to display itself. For health researchers and [...]

GeoPoll Launches New Mobile Survey Application

GeoPoll is pleased to announce the launch of a new and improved mobile application to broaden our remote surveying capabilities. The new mobile app is a revamp of the original GeoPoll Application [...]

Market Research Methods

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

GeoPoll’s CATI Operations in Africa, Asia, Latin America

GeoPoll has been increasingly tasked with transitioning face-to-face research projects to CATI, a remote research methodology which gathers data through voice calls. As a result, over the past [...]

Market Research in Africa

Africa has long been seen as the next frontier for brands, technology companies, and other businesses. The combination of a huge youth population, growing consumer class, and rapid adoption of [...]

Reaching Different Socioeconomic Classes through Mobile Based Research in Emerging Markets

As a leader in data collection in emerging markets, GeoPoll has extensive experience performing primary research through the mobile phone in over 50 countries. Throughout our time conducting [...]

The Pros and Cons of Mobile Web Surveys

Mobile web is a survey mode in which respondents engage with a questionnaire online through a mobile phone that has Internet connectivity, like a feature phone or a smartphone. Mobile web surveys [...]

Considerations for Conducting Survey Based Market Research in Africa

Conducting market research is a necessary step for expansion into any new market because it can bring key issues to the surface before large sums of money are in jeopardy. Expanding into African [...]

Interactive Voice Response vs Computer Assisted Telephone Interviewing for Survey Research

One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]

Collecting Qualitative Data Through Mobile Phones

Qualitative data in Market Research During every research project there comes a key moment – the decision around what type of data will best answer the posed research question. While quantitative [...]

Comparing Mobile Research Modes for Emerging Markets

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for survey-based market research and this article [...]

GeoPoll wins Best Overall Paper at AMRA Africa Forum 2019

We are proud to announce that GeoPoll won the coveted “Best Overall Paper” award at the African Market Research Forum in Lagos, Nigeria last week. The AMRA Africa Forum is a high-profile event [...]

How to Use Mobile to Reach Women in Emerging Markets

March 8 is International Women’s Day, and this year there has been considerable discussion around how mobile technology and data can impact women in emerging markets. At GeoPoll, we utilize [...]

Pros and Cons of Interactive Voice Response Surveys

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there are multiple methods for conducting survey-based market research and the most [...]

Sources of Secondary Research and Considerations for Emerging Markets

Conducting secondary research is similar to the research that students conduct throughout primary school. Answers to research questions are already available online, in academic databases, the [...]

What is the Best Way to Collect Survey Data in Africa?

Surveys are one of the most common forms of data collection around the world. With the help of numerous templates and questionnaire examples available online, surveys are relatively simple to [...]

GeoPoll Report: A Guide To Conducting Research in Emerging Markets

GeoPoll is pleased to release our latest report, which provides expert guidance on the nuances of conducting market research in emerging markets. The free, 30-page document thoroughly explains [...]

Tips for Mobile Data Collection

Mobile research is a unique form of data collection that requires a detail oriented planning process. GeoPoll specializes in remote data collection through mobile channels in hard to reach areas [...]

Testing Survey Modes to Collect Taxpayer Data in Liberia

GeoPoll regularly works with partners looking to conduct remote mobile surveys with extremely targeted populations, and our team has become experts in the survey modes and research techniques [...]

Interactive Voice Response (IVR) for Research

Interactive Voice Response (IVR) is a computer based technology that enables computer systems to detect voice and touch tones using landlines or mobile phones. IVR technology has come to [...]

Conducting Research in Emerging Markets

Accurate, up-to-date data on market trends, goods prices, and population statistics is vital for both commercial entities and governmental organizations to make more informed decisions, but in [...]

How Market Research Can Innovate with Integrity in 2018

Doing rapid, cost-effective, and high-quality market research across multiple countries has never been easy, but as businesses become increasingly global, gathering actionable data from all over [...]

Why SMS Surveys are Still King in Africa

In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand [...]

The International Marketing Research Process : A Guide

GeoPoll has conducted marketing research in Africa, Asia, and other emerging areas for over 5 years. When we first got started, we were the new kid in the marketing research class, the one who [...]

Tips for Integrating Mobile Data Collection into International Development

When I was at the MERL Tech (Monitoring, Evaluation, Research, and Learning) conference recently, I heard something that resonated with me and my work at GeoPoll: using mobile technology – [...]

Teaching through a phone: Mobile and education in the developing world

Children in Ghana use e-readers to access books.  Mobile phone use is booming in the developing world; while mobile subscribers are only expected to grow by 1% in places such as the US and [...]

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