Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is pleased to announce the release of a new joint report with Balancing Act, a consulting group who focuses on broadcasting, telecoms, and technology in Africa, on the current broadcasting landscape in sub-Saharan Africa. This 53-page report includes insights into top TV channels, age and gender distribution of their audiences, and more in nine key markets, as well as a review of the analogue to digital transition in Africa, the state of broadcast liberalization throughout the continent, and a look into trends affecting the future of broadcasting, such as Digital Terrestrial Television and Video on Demand.

Report: Media in Africa

The report focuses on the below countries, with additional context provided on the overall broadcasting landscape in sub-Saharan Africa:

  • Nigeria
  • Ethiopia
  • Tanzania
  • Kenya
  • DRC
  • Uganda
  • Ghana
  • Cameroon
  • Rwanda

Data included in the report was sourced from GeoPoll Audience Measurement, which gathers daily data on TV and radio ratings across Africa, with additional analysis and context from the researchers at Balancing Act. The report is available for purchase now for $1,600 USD – to request additional details and purchase the report, please visit this page.