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Research 101 | 7 min. read

Explainer: Understanding Nonresponse Bias in Research and How to Mitigate it

Survey research is an invaluable tool for gathering data, understanding public opinion, and making informed decisions. Whether market research, social research, or […]

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Community Blog & Stories | 4 min. read

Social Media Usage Trends in Africa: GeoPoll Report

In today’s interconnected world, social media has become an integral part of our lives, transcending geographical boundaries. With its diverse cultures and […]

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Research 101 | 2 min. read

The Ethics of Data Collection in Survey Research

Survey research is valuable for collecting information about people’s opinions, beliefs, and behaviors. It is used by businesses, governments, and other organizations […]

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Research 101 | 2 min. read

The Path to Confident Decisions: Data Transparency in Research Reporting

Now, even more than before, data serves as the compass guiding organizations toward success. However, the integrity of this compass hinges on […]

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GeoPoll Survey Reports | 2 min. read

The GeoPoll Socio-Political Barometer Survey DRC – Q2 2023 Report

Passer au Fran├žais >> The GeoPoll Socio-Political Barometer is an initiative to collect rapid, accurate, and robust data on key social and […]

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Market Research | 3 min. read

Insights for Continuous Customer Experience Improvement

In the dynamic landscape of modern business, exceptional customer service is a cornerstone of success. Customer Experience (CX) research allows brands to […]

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Market Research | 3 min. read

Pitfalls: Poorly Executed Market Research

In the world of brands, market research serves as the bedrock of strategic decision-making. It is the lifeblood of successful businesses, enabling […]

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Research 101 | 3 min. read

The Power of Local Context and Stakeholder Engagement in Research

Integrating research within local contexts and actively involving stakeholders in fieldwork design is crucial for achieving effective and successful outcomes. This article […]

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