Mobile Survey Case Studies, Blogs, and Resources

Featured Content

Research 101

9 Steps for Conducting Survey Research in Africa

Africa’s 1.3 billion people have more disposable income than ever before. In fact, it has been estimated that household consumption in Africa […]

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Survey Guides

AI | 4 min. read

The Online Sampling Crisis: Why Bad Data is Rising and how to Stop it

Over the last few decades, online sampling and online panels have become a cornerstone of modern research – fast, scalable, and cost-efficient. […]

Research 101 | 4 min. read

Why Every Research Project Should Begin With the ‘Why’

Every good research project starts long before the first question is written. It starts with intent. The objective. Too often, organizations rush […]

Market Research | 4 min. read

Smarter KPI Tracking: How to Drive Growth Through Real-Time Insights

Most brands are competing in hyper-competitive markets and can’t afford to rely on gut feel or one-off campaign reports. The most successful […]

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Featured Content

Market Research

Comparing Mobile Research Modes for Emerging Markets

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for […]

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Methodology Comparisons

Research 101 | 4 min. read

MROCs: How and Where Market Research Online Communities Work

Market Research Online Communities, or MROCs, have been around for some time, but their implementation has changed dramatically with the rise of […]

Case Studies | 3 min. read

Sudan Conflict: GeoPoll’s Remote Mobile-based CATI Surveys Provide Access to Civilians in Crisis

The ongoing civil war in Sudan has left nearly 30 million people in desperate need of humanitarian assistance. The violence has pushed […]

Research 101 | 8 min. read

Key Informant Interviews: An In-Depth Guide for Researchers

In qualitative research, the richness and depth of data are paramount. Key Informant Interviews (KIIs) are a pivotal qualitative method that provides […]

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Featured Content

GeoPoll Survey Reports

GeoPoll Reports: Tracking the Situation On the Ground in Ukraine

Four months of war in Ukraine has created a devasting humanitarian crisis. According to UNICEF, Russia’s relentless bombing of urban areas has […]

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Original Research Reports

GeoPoll Survey Reports | 2 min. read

The Seed Marketing Report: How Farmers in Kenya and Uganda Choose, Use, and Trust Maize and Bean Seeds

GeoPoll and Resourced are pleased to release a new multi-year study that sheds light on how farmers in Kenya and Uganda discover, […]

GeoPoll Survey Reports | 7 min. read

Kenya’s Financial Landscape Report

Kenya’s financial landscape stands as one of the most dynamic in Africa, driven by rapid digitization, high mobile money adoption, and continued […]

GeoPoll Survey Reports | 2 min. read

Tanzania’s Financial Landscape: Mobile Money Dominates, But Challenges Remain

The Tanzanian financial sector is evolving rapidly, mirroring broader regional trends highlighted in the GeoPoll Financial Landscape in Africa 2025 report. With […]

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Featured Content

Coronavirus Research

Drivers of FMCG Purchase Decisions in Kenya Before and During COVID-19

If you are a working business professional these days, you likely haven’t been able to surf the web without seeing at least […]

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Consumer Research Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.

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Consumer Research Blogs

GeoPoll Survey Reports | 3 min. read

The Top TV and Radio Stations in Kenya – 2024

A GeoPoll Analysis of TV & Radio Reach Ratings (January – December 2024) The media landscape in Kenya continues to evolve, with […]

Research 101 | 3 min. read

Top 5 Research Trends to Watch in 2025: Insights for the Future of Data

If there is a sector that is dynamic, it’s research – the way we conduct research changes, fast. Fueled by changing technologies, […]

GeoPoll Survey Reports | 2 min. read

Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey

In May 2024, GeoPoll conducted the GeoPoll Media Viewership Survey, a comprehensive survey of Afghanistan’s media landscape, offering a detailed understanding of […]

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Featured Content

GeoPoll Survey Reports

GeoPoll Report: Climate Change Perceptions in the Caribbean

Climate change is a global crisis. In 2021, record setting climate disasters ranged from locust plagues in Kenya, to sandstorms in China, […]

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Case Study

UNICEF Thailand Case Study

UNICEF enlists GeoPoll to conduct a multi-round CATI survey to assess the social and economic welfare of households across Thailand post-pandemic.

Case Study

Humanitarian Outcomes Case Study

Humanitarian Outcomes uses GeoPoll CATI surveys to obtain the perspectives of people in flood-affected areas in Pakistan

Case Study

International Finance Corporation (IFC) Case Study

IFC uses GeoPoll CATI surveys to evaluate the impact of Nitlapan’s programs on the lives of farmers

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GeoPoll Survey Reports | 2 min. read

Research 101

9 Steps for Conducting Survey Research in Africa

Survey Guides

The Online Sampling Crisis: Why Bad Data is Rising and how to Stop it

Why Every Research Project Should Begin With the ‘Why’

Smarter KPI Tracking: How to Drive Growth Through Real-Time Insights

Market Research

Comparing Mobile Research Modes for Emerging Markets

Methodology Comparisons

MROCs: How and Where Market Research Online Communities Work

Sudan Conflict: GeoPoll’s Remote Mobile-based CATI Surveys Provide Access to Civilians in Crisis

Key Informant Interviews: An In-Depth Guide for Researchers

GeoPoll Survey Reports

GeoPoll Reports: Tracking the Situation On the Ground in Ukraine

Original Research Reports

The Seed Marketing Report: How Farmers in Kenya and Uganda Choose, Use, and Trust Maize and Bean Seeds

Kenya’s Financial Landscape Report

Tanzania’s Financial Landscape: Mobile Money Dominates, But Challenges Remain

Coronavirus Research

Drivers of FMCG Purchase Decisions in Kenya Before and During COVID-19

Consumer Research Case Studies

Report: The Economic Impact of COVID-19 in Africa

Impact(ED) Case Study

Diageo Nigeria Case Study

Consumer Research Blogs

The Top TV and Radio Stations in Kenya – 2024

Top 5 Research Trends to Watch in 2025: Insights for the Future of Data

Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey

GeoPoll Survey Reports

GeoPoll Report: Climate Change Perceptions in the Caribbean

International Development Case Studies

UNICEF Thailand Case Study

Humanitarian Outcomes Case Study

International Finance Corporation (IFC) Case Study

Blogs

Informe de GeoPoll: Voces de Centroamérica

GeoPoll Report: Voices from Central America

The Power of Mobile-Based Research in Tracking Migration

Research tips, expert best practices, and GeoPoll's research reports to help you make data-driven decisions.

Survey Guides

Methodology Comparisons

Original Research Reports

Consumer Research Case Studies

Consumer Research Blogs

International Development Case Studies

Blogs