GeoPoll Case Studies
International Development & Relief Case Studies
Assessing Damage Following Cyclone Idai
In the days following Cyclone Idai in Mozambique, GeoPoll deployed an SMS study to gather on-the-ground data on infrastructure damages, food security, and the aid needed most.
Measuring Misinformation in Indonesia
GeoPoll and the University of Notre Dame used CATI voice call interviews to gather information on the prevalence of misinformation and fake news in Indonesia.
Examining Usage of HIV Self-Test Kits in Kenya
PSI International used GeoPoll’s SMS text-in capabilities to survey those who had recieved HIV self-test kits to better understand customer experiences with the kits.
Providing Local Media with Audience Data
GeoPoll and Internews funded by USAID shared audience data in Liberia with local media outlets in order to help them better understand their audiences and businesses.
Reaching Entrepreneurs Across Africa
In collaboration with the U.S. State Department and GES, GeoPoll reached 1,000 entrepreneurs across Africa to determine challenges and opportunities they face.
Assessing Food Security During Ebola
The Famine Early Warning Systems Network used SMS surveys to measure market operability, food insecurity, and more throughout the Ebola outbreak in West Africa.
Consumer Research Case Studies
Conducting Mobile-Based MROCs
With Unilever and AHA, GeoPoll has developed a system to conduct mobile-based focus groups that allow Unilever to gather valuable product feedback in multiple African countries.
Perceptions of Financial Services
Opinion & Public gathered information on usage of financial services and net promoter scores for various businesses to enable the financial sector in Côte d’Ivoire to improve.
Identifying the Top Brands in Africa
GeoPoll, Kantar TNS, and Brand Africa worked together to identify the top brands in Africa by gathering data from 25 countries on top brands across multiple sectors.
Measuring Mobile Application Usage
GeoPoll conducted a study on popular mobile phone types, usage of mobile applications and other functions, data costs, and brand loyalty in South Africa.
Effectiveness of Outdoor Advertising
With the Outdoor Advertising Association of Nigeria, GeoPoll measured the effectiveness of outdoor ads compared to other advertising types.