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GeoPoll Survey Reports | 1 min. read

TV Ratings in Nigeria, Q3 2015

Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top TV stations in several states in Nigeria for […]

GeoPoll Survey Reports | 7 min. read

Kenya’s Financial Landscape Report

Kenya’s financial landscape stands as one of the most dynamic in Africa, driven by rapid digitization, high mobile money adoption, and continued […]

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GeoPoll Announcements | 2 min. read

GeoPoll Launches Senselytic to Bring AI-Powered Qualitative Insight to Quantitative Surveys

GeoPoll is pleased to announce the launch of GeoPoll Senselytic, a new AI-powered capability designed to extend traditional quantitative surveys with automated […]

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GeoPoll Team Profiles | 1 min. read

Celebrating 11 Incredible Years with Peter “Pete” Omolo at GeoPoll

At GeoPoll, we believe that our strength lies in the people who make things happen behind the scenes every single day. Today, […]

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GeoPoll Survey Reports | 2 min. read

Tanzania’s Financial Landscape: Mobile Money Dominates, But Challenges Remain

The Tanzanian financial sector is evolving rapidly, mirroring broader regional trends highlighted in the GeoPoll Financial Landscape in Africa 2025 report. With […]

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Research 101 | 4 min. read

Why Every Research Project Should Begin With the ‘Why’

Every good research project starts long before the first question is written. It starts with intent. The objective. Too often, organizations rush […]

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Market Research | 4 min. read

Smarter KPI Tracking: How to Drive Growth Through Real-Time Insights

Most brands are competing in hyper-competitive markets and can’t afford to rely on gut feel or one-off campaign reports. The most successful […]

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Artificial Intelligence (AI) | 2 min. read

Representative AI Begins with Representative Data

Artificial intelligence has advanced at remarkable speed, but its progress has been shaped by a narrow foundation of data. Most large language […]

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Community Blog & Stories | 4 min. read

Cracking the Gen Z Code: Conducting Effective Market Research

Generation Z, born between 1997 and 2012, is reshaping global markets. As the most digitally connected, socially conscious, and diverse generation in […]

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