Adom TV & Peace FM dominate Ghana Media on Election day
On Wednesday 7th December, the day Ghanaians went into Presidential elections, Adom TV and Peace FM commanded the highest audiences with over 1.2M […]
GeoPoll Survey Reports | 4 min. read
The GeoPoll Socio-Political Barometer Survey DRC - Q2 2023 Report
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Explainer: Understanding Nonresponse Bias in Research and How to Mitigate it
Survey research is an invaluable tool for gathering data, understanding public opinion, and making informed decisions. Whether market research, social research, or […]
The Ethics of Data Collection in Survey Research
Survey research is valuable for collecting information about people’s opinions, beliefs, and behaviors. It is used by businesses, governments, and other organizations […]
The Path to Confident Decisions: Data Transparency in Research Reporting
Now, even more than before, data serves as the compass guiding organizations toward success. However, the integrity of this compass hinges on […]
The GeoPoll Socio-Political Barometer Survey DRC – Q2 2023 Report
Passer au Français >> The GeoPoll Socio-Political Barometer is an initiative to collect rapid, accurate, and robust data on key social and […]
Insights for Continuous Customer Experience Improvement
In the dynamic landscape of modern business, exceptional customer service is a cornerstone of success. Customer Experience (CX) research allows brands to […]
Pitfalls: Poorly Executed Market Research
In the world of brands, market research serves as the bedrock of strategic decision-making. It is the lifeblood of successful businesses, enabling […]
The Power of Local Context and Stakeholder Engagement in Research
Integrating research within local contexts and actively involving stakeholders in fieldwork design is crucial for achieving effective and successful outcomes. This article […]
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