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 In Media Audience Measurement

The 18th PAMRO All Africa Media Research Conference will take place in Cape Town, South Africa from 27 – 30 August 2017.  We are proud to sponsor this year’s edition once again. The annual conference which brings together media researchers,  media buyers, ad agencies, creative, digital, media planning, media sales, public relations and content producers together for a 3-day event, will be an opportunity for African Media stakeholders to engage and interact on the media landscape in Africa.

The theme of this year’s conference is, ‘Content is King, and he is one of us’, a 360° view of media research and measurement to drive relevance, creativity, and innovation in advertising and media planning, now and in the future.

In line with this year’s theme, the GeoPoll team; Business Development Lead – Global Key Accounts and Custom Research, Matt Angus Hammond and Client Services Manager -Media, Akinyi Okulo shall present a paper titled ‘Audience Wars: OOH Media Takes a Stand’ on Wednesday 30th August from 11am- 11.30am local time.

The GeoPoll PAMRO Presentation Summary
In the battle for the African consumer’s attention, OOH has had one major weakness putting pressure on its prominence in advertising budgets. Last year, Max Richman (GeoPoll) and Daniel Cuende (Cuende Infometrics) presented an audience measurement solution using ESOMAR-specified best practice and placing it in a modern African context. Through the use of satellite and mobile phone technology, OOH audience measurement data, using the same units of currency (reach, frequency, GRP’s etc.) is now available in South Africa and Kenya, and will soon arrive in Uganda, Tanzania, and other markets. But an important question remains: What does the data tell us?

PAMRO Gala Dinner: Welcome Drinks Session
On Tuesday evening, GeoPoll shall host all conference attendants at the Aquarium for a welcome drink and interactive session which shall be followed by the PAMRO Gala Dinner. This shall be an opportunity for other media stakeholders to engage directly with the GeoPoll team in an informal setting regarding media and Out Of Home (OOH) audience measurement products and services.

The PAMRO conference is a great opportunity to explore the latest developments in media research from across Africa while networking with industry figures from across the continent and beyond – in a luxurious setting.  This is the 4th year that GeoPoll is participating and sponsoring the annual media research conference. Get the full conference concert and list of speakers.

 

GeoPoll’s audience measurement services

GeoPoll’s Media audience measurement is currently in 8 countries in Africa as well as in Afghanistan collecting overnight audience media ratings data. The GeoPoll Out Of Home (OOH) audience measurement service launched in 2016 is currently available in South Africa and Kenya. 

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