Recent Posts

Research 101 | 2 min. read

Pros and Cons of SMS Surveys

SMS surveys are conducted as a 2-way text message conversation, with one survey question sent at a time.  The answers can be […]

Community Blog & Stories | 2 min. read

Mobile Penetration and Growth in Kenya 2024

Kenya has undergone a significant technological transformation in the past decade, with smartphone penetration playing a crucial role in shaping the country’s […]

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GeoPoll Survey Reports | 3 min. read

GeoPoll Survey: On-the-Ground Realities of Kenya’s Floods

Kenya is currently experiencing severe flooding and above-average rainfall, which has resulted in significant loss of life, displacement of people, and damage […]

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International Development Research | 3 min. read

Market Research for Social and Development Organizations

When most people think of market research, commercial applications like product development or advertising campaigns come to mind. However, market research principles […]

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GeoPoll Survey Reports | 2 min. read

GeoPoll Report: Ghana Electricity Crisis

Ghana, a nation on the West African coast, has been grappling with an electricity crisis for years. This crisis has had significant […]

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GeoPoll Survey Reports | 2 min. read

Africa MSME Pulse 2024 Report

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Africa’s economy, accounting for the majority of businesses and employment across the […]

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GeoPoll Survey Reports | 2 min. read

African consumers’ preference – Quality vs Quantity

The choice between products quality and quantity can vary significantly depending on various factors such as socioeconomic status, cultural preferences, product type, […]

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GeoPoll Survey Reports | 2 min. read

REPORT: Betting in Africa 2024

Betting, particularly through mobile platforms, is a prevalent activity among the youth in Africa. Over time, GeoPoll has conducted surveys, both internally […]

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GeoPoll Survey Reports | 2 min. read

Gaming in Africa 2024: A GeoPoll Report

The digital revolution in Africa is propelling various sectors into new realms of potential, and the gaming industry is no exception. GeoPoll’s […]

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