Using Surveys to Measure Out-of-Home Advertising
Consumers are surrounded by advertisements now more than ever. Brands have always tried to woo new prospects and stay at the top […]
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Africa MSME Pulse Survey Report 2023
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Opposition Party Protests in Kenya, Nigeria and South Africa
On Monday March 20th 2023, citizens in Kenya, Nigeria, and South Africa took to the streets to express dissatisfaction with their governments […]
Using Mobile to Track Climate Change
Mobile surveys can be an effective tool for tracking climate change, as they allow researchers to quickly gather data from a large […]
Nigeria Elections 2023: GeoPoll Public Perception Survey
On Saturday 25 February 2023, voters in Nigeria will head to the polls to elect their next president. Amid growing discontent due […]
Africa MSME Pulse Survey Report 2023
Small businesses play a crucial role in global and local economic development. They create jobs, stimulate innovation, and provide essential goods and […]
Democratic Republic of the Congo – The GeoPoll Socio-Political Barometer Survey – Q4 2022 Report
Passer au Français >> The GeoPoll Socio-Political Barometer is an initiative to collect rapid, accurate, and robust data on key social and […]
What to look for in a market research agency
Market research is essential for businesses looking to stay ahead of the competition and make informed decisions. It can provide insights into […]
Qualitative Research 101
Qualitative research aims to understand and interpret social phenomena, such as human behavior, experiences, beliefs, attitudes, and motivations, and is focused on […]
How to Combat Violent Extremism using Mobile
Violent extremism is the beliefs and actions of people who support or use violence to achieve ideological, religious, or political goals. Examples of […]
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