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International Women’s Day (IWD) is celebrated each year on March 8th across the globe, serving as a vital moment in the ongoing movement for women’s rights. Recognized by the United Nations, the theme for this year is “For ALL Women and Girls: Rights. Equality. Empowerment.” This theme underscores the urgent need for continued efforts to bridge gender gaps and empower women worldwide.
In line with this theme, GeoPoll conducted a study on gender equality in Ghana, Kenya, and Nigeria during the first week of March 2025. The survey aimed to gather data on public awareness of International Women’s Day, gender equality in education and workplaces, experiences of discrimination and harassment, as well as actions taken to address gender inequality.
International Women’s Day Awareness
We aimed to assess public awareness of International Women’s Day and how respondents planned to commemorate it. This year, 83% of respondents were aware that March 8th is International Women’s Day, an increase from our similar surveys in previous years. Among those who were aware, many expressed their intentions to support women-led initiatives, mentor young girls, and engage in discussions about gender equality.
Gender Equality Perceptions
The survey examined perceptions of gender equality in various areas of life. Overall, 70% of respondents believe that men and women have equal opportunities in society, 26% disagreed, and 4% were unsure.
Regarding gender equality in education, 75% of respondents affirmed that boys and girls have equal opportunities to succeed in school. Ghana reported the highest percentage, with 81% agreeing. However, 22% of respondents felt gender disparities still exist in education.
Gender Inequality in the Workplace
The workplace continues to be a significant area of debate regarding gender equality. This year, 32% of respondents strongly agreed that men and women are treated equally, while 23% slightly agreed. In contrast, 19% slightly disagreed, 17% strongly disagreed, and 11% remained neutral.
When it comes to disparities, promotion opportunities were the main issue: 38% of respondents believed that men are promoted more often than women. In comparison, only 19% felt that women have better chances for promotion. A mere 2% of respondents believed that women earn more than men.
Despite these concerns, there is strong support for equal treatment in the workplace: 69% strongly agreed that men and women should have equal opportunities for pay and advancement.
Gender difference at the workplace.
The survey aimed to uncover perceived gender differences in the workplace. Among the respondents, 29% observed that women receive promotions more frequently, while 25% reported that men are promoted more often. Meanwhile, 22% stated that they had not witnessed any gender-based disparities. Additionally, 15% of participants indicated that men receive higher pay, compared to 6% who believed women are paid more.
Gender Discrimination and Sexual Harassment
The survey explored the prevalence of gender discrimination and sexual harassment among respondents. This year, it was found that 58% of participants reported having experienced gender discrimination, while 35% indicated they had not, and 7% were uncertain. The survey identified several key areas where discrimination occurred, including:
- Workplace: 46%
- Schools: 37%
- Government offices: 35%
- Home: 21%
These findings highlight critical areas of concern regarding gender discrimination in various environments.
Government Efforts Towards Gender Equality
Public opinion regarding government efforts to promote gender equality is mixed. Governments in Ghana, Kenya, and Nigeria have implemented various policies and initiatives aimed at reducing gender disparities. These efforts include programs to increase female representation in leadership, initiatives to address the gender pay gap, and campaigns against gender-based violence.
For example, Kenya has strengthened legal frameworks to protect women from workplace discrimination, while Ghana has introduced initiatives to encourage female entrepreneurship. In Nigeria, the government has expanded policies to support women’s participation in politics and decision-making processes. However, challenges persist, including inconsistent enforcement of these policies and cultural barriers that hinder progress.
When asked if their governments were doing enough to ensure gender equality, the responses were as follows:
- 31% slightly agreed
- 24% strongly agreed
- 16% strongly disagreed
- 16% neither agreed nor disagreed
- 14% slightly disagreed
Prevention of gender inequality.
Efforts to prevent gender inequality received strong support from survey participants. A significant 55% emphasized that integrating gender equality into training and education is crucial, and an equal percentage advocated for raising awareness on equality. Additionally, 41% recommended the implementation of clear policies on gender, while 38% stressed that everyone should stand up for their rights. The survey also highlighted the need for better gender representation in politics, as noted by 37% of respondents, and 26% urged closing the pay gap between men and women.
The Path Forward
Achieving gender equality is a multifaceted effort requiring coordinated actions from governments, businesses, and communities alike. Recent studies emphasize several critical steps to promote gender inclusion. These include the integration of gender equality principles into educational frameworks, the establishment of clear and effective policies, and the enhancement of women’s representation in leadership positions. Focusing on these key areas can help stakeholders create a more equitable society.
Conduct Further Research with GeoPoll
GeoPoll conducts surveys globally through mobile-based methodologies, reaching diverse populations efficiently. Our research helps brands, international organizations, and governments gain valuable insights into societal challenges. For more information on our capabilities or to request a quote for an upcoming study, please contact us.