Recent Posts

Mobile Growth | 3 min. read

Mobile Penetration in Nigeria

Nigeria, the most populous country in Africa, was first introduced to mobile phones in 2001. At the time, owning a mobile phone […]

Mobile Growth | 3 min. read

Mobile Penetration in Nigeria

Nigeria, the most populous country in Africa, was first introduced to mobile phones in 2001. At the time, owning a mobile phone […]

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Community Blog & Stories | 3 min. read

Fashion Tastes and Preferences in Three African Countries

How fashionable are you? What do you look for when buying clothes, shoes, and other fashion items? Where do you get that […]

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Research 101 | 4 min. read

CAPI, CATI, and CAWI Research Methods

What are CAPI, CATI, and CAWI? Three common research methodologies are CAPI, CATI, and CAWI, which stand for Computer Assisted Personal Interviewing, […]

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Research 101 | 2 min. read

Closed-ended vs Open-ended Survey Questions

Survey development always starts with a simple question: what do we want to learn? Once a research question is formulated, researchers must […]

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Research 101 | 3 min. read

How to Determine Sample Size for a Research Study

  Sample size is a research term used for defining the number of individuals included in a research study to represent a […]

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Community Blog & Stories | 4 min. read

International Women’s Day: Report Supplement

  To mark International Women’s Day, GeoPoll conducted a study on gender equality in Ghana, Kenya, Nigeria, and South Africa in the […]

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GeoPoll Team Profiles | 4 min. read

King Beach on Remotely Managing 60+ Call Centers

King Beach is the Director of Solutions at GeoPoll, a role in which he oversees GeoPoll’s call center operations in 60 markets […]

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Research 101 | 4 min. read

Traditional vs Online Focus Groups

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to […]

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