Coding Qualitative Data
Analyzing quantitative research data is relatively straight-forward. No matter how complicated the formulas and calculations might be, the results are always quantifiable. […]
GeoPoll Survey Reports, International Development Research | 4 min. read
GeoPoll Report: On the Ground Data on the Humanitarian Crisis in Afghanistan
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How Remote Surveys Enhance International Development & Aid
When it comes to international development, relief and governance, data plays an integral role in understanding needs and measuring interventions’ success. In […]
Conjoint Analysis in Market Research
Since the early 1970s, conjoint analysis has been used to measure consumer trade-offs among products and services with multiple attributes. Conjoint analysis […]
GeoPoll Report: On the Ground Data on the Humanitarian Crisis in Afghanistan
The combination of conflict, severe drought, and COVID-19 has pushed Afghanistan to the brink of a humanitarian catastrophe. According to international aid […]
The Importance of Brand Health and Key KPIs to Measure
Health is, by any viewpoint, important. What physical and mental health are to the body, brand health is to businesses. In this […]
Remote Data Collection in Afghanistan
The combination of conflict, severe drought, and COVID-19 has pushed Afghanistan to the brink of a humanitarian catastrophe. According to international aid […]
Why Brands need Customer Satisfaction Surveys to grow
Customer Satisfaction is no longer a buzzword. The modern customer is highly informed with a variety of options available, and customer experience […]
Media Preferences among the Youth in Africa and Asia
Media has evolved. A long time ago, messages were put across through word of mouth, smoke signals, horns, and other hyperlocal methods. […]
Agile Market Research Methodologies and Applications
The proliferation of digital technology has enabled corporations and market researchers to condense the traditional research lifecycle of planning, design, collection, analysis, […]
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