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 In GeoPoll Survey Reports, Media Audience Measurement, Uncategorized

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for Q2 of 2015, April 1st – June 30th. We examined both TV ratings* and share** for the top stations in Uganda. The below chart shows the average TV ratings in Uganda for the top 10 stations during prime time from 19:00 to 21:30.

Uganda-Ratings1

As displayed in the above chart, NTV shows high ratings from 19:00 to 19:30, when they air the news show ‘Akawungeezi’. Bukedde TV picks up from 20:00 and has the highest ratings during prime time at 20:30 when a popular soap ‘It might be you’ airs. 

GeoPoll also examined average share over the entire period from April 1st – June 30th. GeoPoll found that NTV had the highest share in Q2 capturing on average 28.5% of the audience. Bukedde was close behind, with a share of 27.4%, and UBC comes in third with a lower share of 10.6%. Full results are below:

Uganda-ratings-2

For comparison, below is the share we observed for Q1.  UBC, NBS and Urban TV experienced a decrease in share from Q1 to Q2. NTV and Bukedde experienced a slight increase in their share. 

Uganda-ratings-4

On June 15, the Uganda Communications Commission (UCC) started a phased switch-off of analogue television, starting with Kampala and areas within a radius of 60 kilometres. We expect to see a change in ratings and share in Q3, which we will again share on the GeoPoll blog. 

For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

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*Rating
 is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

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