Probability and Non-Probability Samples

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

Global Mobile Penetration Growth

At the end of 2018, 5.1 billion people across the world owned a mobile device subscription, and it is estimated that by 2025 this number will grow to 5.8 billion. A 4% growth rate may not seem [...]

World Humanitarian Day: August 19, 2019

Today, August 19th, is World Humanitarian Day (WHD), which is a day of remembrance and appreciation for those who have put themselves at risk to help the most vulnerable people around the world. [...]

Comparing Mobile Research Modes for Emerging Markets

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for survey-based market research and this article [...]

HIV Self-Test Kits in Kenya: A GeoPoll Facilitated Study

This post was authored jointly by Tavian McKinnon, of GeoPoll and Kristen Little of PSI International.  In order to learn more about how the private sector could help increase the proportion of [...]

Off-Grid Solar Energy In Sub-Saharan Africa

Sub-Saharan Africa’s power network is not wide-reaching or accessible to the masses, especially those living outside of urban areas. However, most African people are already using devices—like [...]

Development Assistance Building Local Capacity for Growth: The Role of Data-Driven Decision-Making

Development assistance is a field marked by complexity. Stimulating, or facilitating, growth in emerging markets is a multi-faceted process that typically transcends theoretical thought. Projects [...]

Primary Vs. Secondary Research

Every research method, traditional or modern, falls into one of two categories: primary research or secondary research. Primary research is information gathered through self-conducted research [...]

Climate Change in Indonesia, A GeoPoll Study

There are 14,752 individual islands in Indonesia, and wrapped around each of the islands is thousands of miles of coastline – 33,999 miles  to be exact. Despite this, the ocean that [...]

Frequently Asked Questions in Mobile research

The use of mobile devices as a data collection mode in research has been around for less than 10 years. The rapid growth and evolution of mobile devices from basic feature phones at the advent of [...]

Uganda TV Ratings, Q2 2015

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for Q2 of 2015, April 1st – June 30th. We examined both [...]

TV Ratings in Tanzania, April-June 2015

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for Q2 April 1st – June 30th. We examined both tv [...]

Top Radio Stations, Rwanda

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top radio stations in Rwanda for the month of May from May 1st – May 13th. We [...]

Top Radio Stations, Nigeria and Ghana

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top radio stations in Nigeria and Ghana for the past three months, from February [...]

Top Radio Stations, Tanzania and Kenya

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top radio stations in Tanzania and Kenya for the past three months, from February [...]

Top TV Stations in Nigeria, March 2015

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Nigeria for March 2015. GeoPoll’s data includes [...]

Top TV Stations in Ghana, January-March

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for the first quarter of 2015, from January 1st – [...]

Top TV Stations in Tanzania, January-March

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for the first quarter of 2015, from January 1st – [...]

GeoPoll Launches Media Measurement in Rwanda

GeoPoll is excited to announce that our Media Measurement Service has now launched in Rwanda, and is currently collecting daily data on TV, radio, and print audience [...]

Top TV Stations in Uganda, January-March

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for the first quarter of 2015, from January 1 – March [...]

Data on Newspaper, Magazine Readership in Kenya

GeoPoll’s Media Measurement Service now includes daily measurement for print outlets, and we’re excited to share some of our findings on Kenya’s print media. GeoPoll measures [...]

Insights on Kenya’s Digital TV Switchover

GeoPoll’s Media Measurement Service produces daily ratings and audience size for TV, radio, and print in Kenya, Ghana, Uganda, and Tanzania, so we have been closely following news [...]

GeoPoll’s Top Five of 2014

We’ve had an exciting year here at GeoPoll, partnering with organizations like the World Food Programme, the One Campaign, and USAID. We also launched our first subscription product, which [...]

Tanzania Corruption Claims Bring Spike in TV Viewership

Notable events often lead to spikes in television viewership, such as during the World Cup over the summer. Natural disasters or political events such as elections also draw in viewers, and in [...]

Citizen TV Dominates Kenya Viewership and The Churchill Show Brings in Millions for NTV

In September we examined TV ratings in Kenya over three months, and here we are presenting a more detailed analysis of Kenyan TV viewership in October. According to BuzzKenya, there are over 15 [...]

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