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 In GeoPoll Survey Reports, Media Audience Measurement

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for Q2, April 1st – June 30th. We examined both ratings* and share** for the top stations in Ghana. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.

The below illustration shows that TV3 was leading in ratings from 19:00 to 19:30 when it airs its news show “News 360”. After “News 360”, UTV shows a strong jump with an average rating of 5.58 at 20:00 and 5.93 at 20:30 hence had the highest ratings in Q2 during the peak hours. During this time, UTV airs a popular soap opera ‘La Gata’. The other stations maintained sustained ratings during this time. 

Ghana-Ratings1

GeoPoll also examined average share from April to June 2015. GeoPoll found that UTV had the highest share in Q2, capturing on average 22.4% of the audience. TV3 and GTV rank second and third with 20.0% and 13.3% respectively.  

Ghana-Ratings2

For comparison, below is the share we observed for Q1, January to March 2015.  During Q2, UTV and TV3 had a higher share than in Q1 where they had 20.9% and 18.3% share respectively.   

Ghana-ratings-3

For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

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*Rating
 is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

 

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