Coronavirus’ Impact on Media Consumption in Uganda

In a state address on 18th March 2020, President Yoweri Museveni presented guidelines for how Uganda would manage the spread of coronavirus. Local and international travel were suspended, [...]

GeoPoll Audience Measurement: 4-Hour Recall and Time Block Increments

GeoPoll Audience Measurement utilizes a continuous panel, running multiple times per day, 365 days a year, to gather data on media consumption for broadcasters, brands, media houses, and more. [...]

Holiday Television Viewership Trends in Ghana: A 2019 GeoPoll Audience Measurement Report

The variation from the typical day-to-day routine that many people experience during the holiday season can impact television viewership behavior. Media buyers need to anticipate such behavior [...]

Audience Measurement Report: Kenya, July and August 2019

As part of GeoPoll’s reports on TV and radio audiences in Kenya, we are pleased to release select data from July to August 2019. This data represents a small portion of the data collected by [...]

Using Data to Develop & Attract Advertisers: GeoPoll Lead Training Recap

On February 19, 2019, GeoPoll held a data analytics training on radio audience measurement and focused SMS survey data in Dar es Salaam, Tanzania. GeoPoll partnered with the USAID-funded Tanzania [...]

GeoPoll’s Top Research Projects of 2018

GeoPoll had a busy 2018, from opening new CATI call centers to expanding GeoPoll Audience Measurement into additional countries in Africa and the Caribbean, and launching new services such as [...]

GeoPoll Launches Daily Audience Measurement Data in Ivory Coast

Next-Day TV Ratings for Ivory Coast GeoPoll, Harmonies Media Group, and PHD Media are pleased to announce the launch of daily audience measurement data in Ivory Coast, collected through GeoPoll’s [...]

GeoPoll Report: Tanzania Free to Air TV Switch

Impact of the Tanzania Free-to-Air Switch on Television Audiences There has been an upheaval of the media landscape in Tanzania in the past month. Following communication by Tanzania [...]

Understanding Research Panels; Mobile, Online & How They Work

Researchers, like practitioners in similar highly specialized disciplines, have the tendency to throw around certain terms which, if you are a non-researcher, simply fly over your head. One of [...]

GeoPoll’s FIFA World Cup Brand Communication Lessons at PAMRO 2018

The just ended 19th Pan African Media Research Conference, organized by PAMRO was in Lagos, Nigeria. This 2 day annual conference presents an opportunity for audience research stakeholders in the [...]

The Importance of Net Promoter Score for Brand Health

Net Promoter Score is a metric that provides insight into the loyalty and enthusiasm that consumers have for a particular brand. Customer experience satisfaction is statistically calculated in [...]

Viewership of World Cup 2018 drops by 2% during Knockout Stage

This year’s World Cup has had the most shocking group and knockout moments according to Time magazine. The Group and the Knockout Stages held enough surprises to the millions of viewers who have [...]

Food Insecurity in South Sudan, A GeoPoll Study

South Sudan is the newest widely recognized country in the world, and is also one of the world’s poorest countries, with over 80% of the population living on under $1 a day. According to the [...]

TV and Radio Trends in Kenya, Q1 2016

Kantar-GeoPoll Media Measurement collects daily data on ratings, audience size and share, and more for TV and radio stations across 8 countries in Africa. This data minimizes the risks brands and [...]

Top TV Stations in Kenya and Tanzania, Q4 2015

Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top TV stations in Kenya and top TV stations in Tanzania for Q4 2015. We examined both TV [...]

Kenya’s Analogue to Digital TV Switch, Part 4

In February 2015, Kenya TV transmission underwent a transition from analogue to digital signal, a move that required TV owners to acquire a set top box to continue to receive television signal.

Top TV Stations in Rwanda, Q3 2015

Kantar-GeoPoll Media Measurement collects daily data on TV ratings*, share**, and audience size in Rwanda. This unprecedented, real-time information allows media owners and agencies to make more [...]

GIBA Partnership and Top TV Stations in Ghana, Q3 2015

GeoPoll is pleased to announce that we have partnered with the Ghana Independent Broadcasters Association in a move that will allow all GIBA members to access GeoPoll and Kantar Media’s [...]

TV Ratings in Nigeria, Q3 2015

Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top TV stations in several states in Nigeria for the past three months, from July 1st – [...]

Top TV Stations in Uganda, July – September

Kantar-GeoPoll Media Measurement (KGMM) collects overnight data on audience size, ratings, and share for TV and radio, 365 days a year. KGMM uses a 4-hour recall mobile survey methodology to [...]

Top TV Stations in Tanzania, July – September 2015

Kantar-GeoPoll Media Measurement collects daily data on TV ratings, share, and audience size in Tanzania. This unprecedented, real-time information allows media owners and agencies to make [...]

Top TV Stations in Kenya, July – September 2015

Kantar-GeoPoll Media Measurement collects daily data on TV ratings*, share**, and audience size in Kenya. This unprecedented, real-time information allows media owners and agencies to make [...]

Radio Rwanda Dominates Audience Share

Using the daily data collected through Kantar GeoPoll Media Measurement, GeoPoll analyzed the top radio stations in Rwanda from May 1st – July 31st. We examined both ratings* and share** for the [...]

Radio Ratings in Tanzania

Using the daily data collected through Kantar GeoPoll Media Measurement, GeoPoll has analyzed the top radio stations in Tanzania for the period from May 1st – July 31st. We examined both [...]

Top Kenya Radio Stations, May-July

Using the daily data collected through Kantar GeoPoll Media Measurement , GeoPoll has analyzed the top radio stations in Kenya for the past three months from May 1st – July 31st. We examined [...]

Radio Ratings in Nigeria, May-July 2015

Kantar-GeoPoll Media Measurement provides daily data on TV and Radio in 6 countries in Africa, and GeoPoll has analyzed the top radio stations in Nigeria for the past three months, from May [...]

Radio Ratings in Ghana, May-July 2015

Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed radio listenership in Ghana for the past three months from May 1st – July 31st. We examined both [...]

Top Radio Stations in Uganda, May-July

Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top radio stations in Uganda for the past three months from May 1st – July 31st. We examined both [...]

Kenya’s Analogue to Digital Migration Part 3

For the past six months, Kenya has been going through a transition from analogue to digital TV signals, in order to comply with the international deadline of switching all transmissions to [...]

Uganda TV Ratings, Q2 2015

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for Q2 of 2015, April 1st – June 30th. We examined both [...]

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