Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for Q2 April 1st – June 30th. We examined both tv ratings* and share** for the top stations in Tanzania. The below chart shows the average ratings for the top 10 stations during prime time from 19:00 (7pm) to 22:00.
In Q2, ITV had the highest ratings between 20:00 and 20:30 on average. During this time, ITV airs their nightly news show, “Habari”, which translates to “news” in Swahili, while Star TV and TBC1 had slight peaks between 19:30 and 20:30. EATV also experienced a small peak between 20:30 and 21:30.
Earlier in the evening, EATV’s “5SELEKT show”, a show that targets teenagers by capturing their interests and projecting them to their fellow teens through social networks, garnered higher ratings for the station between 1700h and 1730h as demonstrated in the chart below:
GeoPoll also examined average share over the entire period from April 1st – June 30th. GeoPoll found that on average, Clouds has the highest share, with an average of 19.11%, followed by ITV and EATV, which had similar shares of 18.32% and 18.20% of the total audience. Full results are below:
Between Q1 and Q2 we observed that most of the stations maintained their share of audience apart from TBC1 and TBC2 which had a marginal decline in share. Below was the average audience share for Q1:
*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.
**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.