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Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for the first quarter of 2015, from January 1st – March 31st. We examined both ratings* and share** for the top stations in Tanzania. The below chart shows the average ratings for the top 5 channels during peak viewership, from 7:00pm to 9:30pm. 

Tanzania-TV-4-15

As displayed in this chart, the 5 most dominant TV stations, ITV, EATV, Clouds, Star, and TBC1, are fairly even in terms of ratings during prime time, with a few exceptions. This is in contrast to Uganda’s top TV stations, where just two stations, NTV and Bukkede, dominated the ratings during prime time.  From 7:00pm-8:00pm, ITV, EATV, and TBC1 show similar ratings on average. Clouds leads them slightly, with an average rating of 2.39 at 7:00pm and 2.6 at 7:30. Star lags behind, with an average rating from January-March of 1.26 at 7:00pm and 1.35 at 7:30pm. 

From 8:00pm-9:00pm, ITV shows a strong jump in ratings, with an average rating of 4.14 at 8:00pm and 3.99 at 8:30pm. During this time, ITV airs their nightly news show, “Habari”, which translates to “news” in Swahili. At 9:00pm all 5 channels again have similar ratings, around 2.50. 9:00pm is also when Star had their highest average rating from January-March, with a rating of 2.44. EATV has their highest average rating at 9:30pm, at 2.91.

GeoPoll also examined average share** over the entire period from January 1st – March 31st. GeoPoll found that on average, Clouds, EATV, TBC1, and ITV have a similar share of the total audience. Clouds has the highest share, with an average of 15.9%, and EATV has 15.2% of the total audience. Full results are below:

Tanzania-TV-4-15-2

Top TV Stations In Tanzania, January-March
by average share from 6am to 10pm

1) Clouds, 15.9%
2) EATV, 15.2%
3) TBC1, 14.8%
4) ITV, 14.5%
5) Star, 9.0%
6) Channel10, 8.6%
7) TV1, 7.7%
8) TBC2, 6.6%
9) BBC, 6.0%

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For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

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*Rating
 is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.