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 In GeoPoll Survey Reports, Media Audience Measurement, Uncategorized

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for the first quarter of 2015, from January 1st – March 31st. We examined both ratings* and share** for the top stations in Tanzania. The below chart shows the average ratings for the top 5 channels during peak viewership, from 7:00pm to 9:30pm. 

Tanzania-TV-4-15

As displayed in this chart, the 5 most dominant TV stations, ITV, EATV, Clouds, Star, and TBC1, are fairly even in terms of ratings during prime time, with a few exceptions. This is in contrast to Uganda’s top TV stations, where just two stations, NTV and Bukkede, dominated the ratings during prime time.  From 7:00pm-8:00pm, ITV, EATV, and TBC1 show similar ratings on average. Clouds leads them slightly, with an average rating of 2.39 at 7:00pm and 2.6 at 7:30. Star lags behind, with an average rating from January-March of 1.26 at 7:00pm and 1.35 at 7:30pm. 

From 8:00pm-9:00pm, ITV shows a strong jump in ratings, with an average rating of 4.14 at 8:00pm and 3.99 at 8:30pm. During this time, ITV airs their nightly news show, “Habari”, which translates to “news” in Swahili. At 9:00pm all 5 channels again have similar ratings, around 2.50. 9:00pm is also when Star had their highest average rating from January-March, with a rating of 2.44. EATV has their highest average rating at 9:30pm, at 2.91.

GeoPoll also examined average share** over the entire period from January 1st – March 31st. GeoPoll found that on average, Clouds, EATV, TBC1, and ITV have a similar share of the total audience. Clouds has the highest share, with an average of 15.9%, and EATV has 15.2% of the total audience. Full results are below:

Tanzania-TV-4-15-2

Top TV Stations In Tanzania, January-March
by average share from 6am to 10pm

1) Clouds, 15.9%
2) EATV, 15.2%
3) TBC1, 14.8%
4) ITV, 14.5%
5) Star, 9.0%
6) Channel10, 8.6%
7) TV1, 7.7%
8) TBC2, 6.6%
9) BBC, 6.0%

For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

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*Rating
 is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

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