In GeoPoll Survey Reports, Media Audience Measurement, Uncategorized

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Nigeria for March 2015. GeoPoll’s data includes both ratings* and share** for all TV stations in Nigeria. When looking at average audience share over the month of March,GeoPoll found thatNTA andAIT are the top TV channels in Nigeria, with 21% and 16% average audience share respectively. Channels TV had 14% audience share in March, followedby Silverbird TV at 7% and Galaxy at 6%. The stations not listed below, including region-specific stations in Nigeria, together accounted for 18% of audience share at the national level. 



GeoPoll also looked at average ratings for each time block in March, finding that NTA’s peak viewership time in March was from 9:00pm – 10:00pm, with a rating of 6.75 at 9:00pm and 6.74 at 9:30pm. AIT’s highest ratings came slightly earlier, with a high rating of 4.68 at 8:00pm. Channels TV also has a daily peak at 8:00pm, with an average rating of 3.38. 
For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

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