phone_pic_2smallAt GeoPoll we work to bring understanding to the world, through both on-demand surveys that provide clients with custom research, and the GeoPoll Knowledge Center, a collection of subscription products on important topics such as food security. Today we’re excited to announce the official launch of our Audience Measurement Service, the newest GeoPoll Knowledge product. GeoPoll’s Audience Measurement Service delivers overnight television and radio ratings from several key African markets, many of which have never before had access to any sort of viewership data.

Unlike in the US, where ratings for popular TV shows are reported daily, advertisers, brands and broadcasters looking to understand audiences in these growing markets have had to rely on months-old data, with little insight into the demographics and psychographics that determine ad campaigns or programming. This new service provides a real-time, granular look at viewing habits through individual action, delivering ratings data daily in half hour time blocks.

Pulling from the extensive data included in this subscription product, we will be releasing monthly ratings snapshots right here on the GeoPoll Blog; check out the top ten channels in Ghana from April, and stay tuned for some additional insights from Ghana, Kenya, and Tanzania later this week.  We’ll also be publishing World Cup game viewership statistics from African nations, starting on June 13th, when we will release viewership numbers for the opening World Cup game between Brazil and Croatia.

GeoPoll’s Audience Measurement Service is currently up and running in five countries: Ghana, Kenya, Tanzania, Uganda, and Nigeria, and will continue to expand across Africa in the coming month. To subscribe to our Audience Measurement Service or any other GeoPoll Knowledge product, please contact us here.