Back Home

Report: What Citizens Across the Global South Really Think About the Iran–Israel–U.S. Conflict

Deep economic anxiety, stark regional divides on blame and sympathy, declining trust in Western powers and media, and an overwhelming demand for peace.

The Middle East conflict has consumed headlines, but one voice has been largely missing from the conversation: that of the billions of people across the Global South who are bearing the economic and social fallout.

In March 2026, GeoPoll surveyed citizens across  Pakistan, Saudi Arabia, Egypt, Kenya, Nigeria, and South Africa, to understand how they perceive, experience, and respond to the escalating Iran–Israel–U.S. conflict. The findings are striking and carry direct implications for governments, international organisations, and media institutions.

100% are aware of the conflict. Very high.

70% believe the use of nuclear weapons is likely

72% believe this might be the start of World War 3

38% blame Israel for the war; 29% the US;18% Iran

43% view the U.S. less favourably due to the war

25% say Western media is misleading

70% say fuel prices significantly affected

69% are "very concerned" about the cost of living

54% want their govt to call for peace

The free 37-page report has detailed country-level breakdowns, cross-tabulations, open-ended citizen responses in three languages, comparisons with on-the-ground realities, and actionable policy recommendations, and is essential reading whether you are a policymaker, diplomat, development practitioner, journalist, researcher, or simply curious about how this conflict is reverberating far beyond the Middle East

Fill in this form to download the full report (free):

The post Report: Global South Perceptions the Iran–Israel–U.S. Conflict appeared first on GeoPoll.

That gap, the space between what we believe and what people actually live, is at the heart of what GeoPoll set out to measure early March 2026.

Our Africa Gender Survey 2026 is now available. It surveyed 2,420 respondents across Kenya, Nigeria, South Africa, and Egypt, and what came back was a picture that is at once hopeful and sobering.

The Perception Gap Is Real, and It Lives in the Workplace

Ask people at a societal level whether men and women have equal opportunities, and 65% will say yes. Ask those same people specifically about their own workplace, and that figure drops to 52%.

Thirteen percentage points. That is the distance between what we believe in the abstract and what people experience on the ground, and it is arguably the most important finding in this report.

It gets sharper when you break it down by gender. Among employed respondents, 57% of men say their workplace treats everyone equally. Only 46% of women say the same. The most commonly observed expression of this inequality? Nearly half of respondents noted that women are concentrated in junior roles while men dominate senior leadership.

These are not perceptions of a faraway problem. They are descriptions of where people spend most of their waking hours.

Nearly Half of Respondents Have Experienced Sexual Harassment

47% of respondents across the four markets reported having personally experienced some form of sexual harassment.

That number on its own should give us pause. But the gender breakdown is where it becomes impossible to look away: nearly 6 in 10 women, 59%, reported personal experience of sexual harassment, compared to 35% of men. And the most frequently cited location was not a dark alley or a public space. It was the workplace, at 51%.

The survey also found that harassment in educational settings was reported by 32% of respondents, a figure that carries serious long-term consequences for girls’ participation and outcomes in learning.

What makes this harder to address is not awareness. It is action. Research on African media organisations, cited in the report, found that while one in two women experienced workplace sexual harassment, only 30% of cases were ever formally reported. Fear of retaliation and a lack of confidence that organisations would respond meaningfully were the primary reasons.

81% of People Believe Women Should Inherit Equally. So Why Doesn’t It Happen?

The answer, according to 62% of respondents, is cultural and traditional beliefs.

This is one of the most striking tensions in the entire report. There is near-universal normative agreement that women should have equal property inheritance rights, 81% affirming it across the full sample. Yet the primary barrier is not law. It is not policy. It is deeply ingrained cultural practice that continues to override formal rights in communities across Kenya, Nigeria, South Africa, and Egypt.

Religious interpretations were cited by 10% of respondents, while 12% pointed to the perception that women are not permanent family members, a view that leaves widows particularly vulnerable. The gap between what people say they believe and what they are willing to enforce in their own families and communities is one of the hardest problems in gender equality work, and this survey makes it visible.

75% Would Vote for a Female President. But None of These Four Countries Has Had One.

That contrast says a great deal.

Across all four markets, 75% of respondents said they were likely or very likely to vote for a female presidential candidate. Only 15% said they were unlikely to do so. Public attitudes, it seems, have moved ahead of political structures.

None of the four countries surveyed, Kenya, Nigeria, South Africa, or Egypt, has had a female president or head of government. Yet voters say they are ready. That points clearly to structural and institutional barriers as the real obstacle, not public resistance.

The data also shows that support for improving access to justice is the top priority action respondents want from governments, selected by 79% of the sample. Expanding education and training came second at 66%, and increasing women’s leadership third at 58%.

Download the Full Report

The findings above are a starting point. The full GeoPoll Africa Gender Survey 2026 covers:

• Country-level breakdowns for Kenya, Nigeria, South Africa, and Egypt
• Gender-disaggregated data across every key topic
• Awareness, exposure, and witness rates across nine types of gender-based violence
• Household financial decision-making and economic empowerment
• AI usage patterns and attitudes by gender
• Conclusions and actionable recommendations for governments, organisations, and advocates

The data exists to inform decisions. We hope it does.

Contact Us

For more information about this project, get clarifications on any section in the data, or to learn more about our capabilities, please feel free to contact GeoPoll.

The post Annual Report: The Gender Equality Report 2026 appeared first on GeoPoll.

Covering three waves of data collection from the 2023 baseline to the 2025 endline, the study tracks the evolution of farmer behavior across awareness, variety switching, preferred traits, purchasing barriers, marketing sources, and brand engagement. The findings show a changing landscape, where digital channels are rising, traditional networks are shifting, and farmers are becoming more informed and intentional in their seed choices.

What the Report Covers

This new report provides a comprehensive picture of how farmers make seed decisions across Kenya and Uganda. It explores the full journey — from awareness and trust, to variety switching, purchasing behavior, marketing channels, and engagement preferences. The analysis covers:

• Seed sources and access pathways: How farmers obtain maize and bean seed, and how sourcing patterns have evolved across the three waves.
• Barriers to purchasing improved seed: Financial, trust-related, and availability challenges that affect adoption.
• Net Promoter Scores (Recommend and Knowledge): How farmers perceive the varieties they use — and how well they can recall specific brands or names.
• Variety switching behavior: Who switches, why they switch, why they don’t, and how frequently switching occurs.
• Preferred traits and performance priorities: What farmers value most, from yield and drought tolerance to maturity and vigor.
• Marketing and information channels: Which platforms and communication channels influence farmers, including the rise of digital marketing and the stable importance of radio.
• Social media usage and engagement preferences
• How farmers use Facebook, WhatsApp, and other platforms, and which channels they prefer for interacting with seed companies.
• Most preferred ways to engage with seed companies
• How farmers want companies to communicate with them, from training events and demos to digital channels.

These sections together provide a complete, accessible, and actionable picture of how the seed market is evolving from the farmer’s perspective.

Download the Full Report

The full report provides analysis, demographic profiles, cross-country comparisons, and recommendations for building trust, driving adoption, and strengthening marketing strategies.

Interactive Dashboard

To complement the report, dig into this dynamic, interactive dashboard where you can explore trends by crop, country, age group, gender, and other demographics.

Contact Us

For more information about this project, get clarifications on any section in the data, or to learn more about our capabilities, please feel free to contact GeoPoll.

The post The Seed Marketing Report: How Farmers in Kenya and Uganda Choose, Use, and Trust Maize and Bean Seeds appeared first on GeoPoll.

According to the FinAccess Household Survey 2024, 84.8% of Kenyan adults now have access to formal financial services, marking a significant milestone in inclusion. The Central Bank of Kenya’s Financial Sector Stability Report 2024 further notes the rising role of digital lending, with non-bank credit providers and mobile loan apps becoming key sources of short-term finance, though concerns remain over affordability, data privacy, and consumer protection.

This Kenya-focused study forms part of a broader Sub-Saharan Africa Financial Services and Usage Report, which examined evolving financial behaviors across multiple African markets. Powered by TuuCho; GeoPoll conducted the study via GeoPoll’s application and  mobile web platform, reaching a total of 2,500 respondents, offering a comprehensive snapshot of how Kenyans access, use, and perceive financial services, from mobile wallets to traditional banking and emerging credit solutions. By situating Kenya’s findings within the regional context, the report highlights both the country’s leadership in digital finance innovation and the ongoing need to balance accessibility with responsible lending and financial literacy.

Demographic Overview

The survey gathered responses from a diverse group of young Kenyans, with most aged between 25 and 34 years (52%). Males accounted for 64% of respondents and females 36%, with a majority living in urban areas (73%) compared to rural areas (27%). In terms of income, most respondents fall within lower to mid-income brackets, reflecting the importance of affordable financial solutions. About 34% earn between KES 10,000 and 35,000 per month, while 31% earn below KES 10,000. A smaller but growing middle-income segment, representing 15%, earns between KES 35,000 and 50,000 monthly.

Sources of Income

The data indicates that most Kenyans derive their income from formal employment and small businesses, reflecting a mixed but evolving labor landscape. A significant 37% of respondents earn their primary income through salaries or wages from formal employment, showing the continued importance of structured jobs, particularly in urban centers. The second-largest source of income is business profits or self-employment, reported by 21% of respondents, highlighting Kenya’s strong entrepreneurial culture and the role of micro, small, and medium enterprises in sustaining livelihoods. Casual or daily labor ranks third at 11%, pointing to a sizeable portion of the population engaged in informal or short-term work.

Financial Service Usage in Kenya

The findings reveal that mobile money platforms remain the dominant financial service in Kenya, reflecting their central role in everyday transactions and financial inclusion. About 67% of respondents reported using mobile money services such as M-Pesa, far surpassing all other financial channels. This demonstrates the continued integration of mobile finance into both personal and business activities across the country. The second most used service is bank accounts (including savings and checking), cited by 18% of respondents, showing that while traditional banking remains important, it lags behind mobile-based solutions in accessibility and usage. SACCOs and cooperatives follow distantly at 5%, indicating their niche but trusted role, particularly in rural and community-based financial systems. The comparatively low adoption of microfinance services (4%), digital lending apps (3%), and insurance services (1%) points to opportunities for growth in formal and digital finance beyond payments, especially in credit, savings, and risk protection products.

Mobile Money Usage in Kenya

Mobile money continues to define Kenya’s financial landscape, reaching near-universal adoption. According to the survey, an overwhelming 98% of respondents reported using mobile money services such as M-Pesa or Airtel Money, confirming its position as the country’s dominant financial tool. This near-total penetration reflects how mobile wallets have become deeply embedded in daily financial activity, bridging gaps in formal banking access and enabling real-time transactions for millions.

When asked about their main uses of mobile money, Kenyans demonstrated its versatility beyond simple transfers. The majority use it for sending (79%) and receiving money (78%), followed closely by paying for goods and services (73%) and settling bills (70%) such as electricity, water, and internet. Additionally, nearly half (49%) use mobile money for savings, while 32% rely on it for loans or credit, reflecting the expanding role of digital finance in meeting broader financial needs. This shows that mobile money has evolved from a payment platform into a multifunctional ecosystem supporting both transactional and financial management activities.

In terms of frequency of use, engagement is remarkably high, 49% of respondents use mobile money daily, while another 39% transact several times a day. Only a small minority use it weekly or less often. These patterns demonstrate how integral mobile money has become to everyday life in Kenya, facilitating everything from routine purchases to income management. The findings highlight a mature and highly active digital finance environment, where convenience, trust, and accessibility drive sustained adoption and frequent usage.

Bank Account Ownership and Usage in Kenya

Banking access in Kenya remains significant, though not as widespread or actively used as mobile money. The findings show that 83% of respondents have a bank account, while 17% do not. Among account holders, 40% maintain a savings account, 23% have a current or checking account, and 21% hold both types. This indicates that most users prioritize savings-based products, aligning with Kenya’s growing culture of financial prudence and long-term planning. However, the relatively high share of individuals without bank accounts highlights the continued importance of alternative financial systems such as mobile money and SACCOs.

In terms of frequency of bank use, activity levels are moderate to low. About 36% of respondents use their bank accounts rarely, while another 33% engage with them monthly. Only 22% access their accounts weekly, and 11% use them daily. This suggests that while many Kenyans maintain formal banking relationships, everyday transactions are far more likely to occur through mobile platforms, which offer greater convenience and accessibility for routine financial needs.

When asked about their main reasons for using bank accounts, respondents cited receiving income (35%) and saving money (35%) as the top purposes. Smaller proportions reported using banks to pay bills or school fees (8%), conduct business transactions (6%), or access credit or loans (4%). These findings show that banks remain trusted for secure deposits and salary handling, but are less integrated into the daily financial activities that mobile money now dominates. The data points to a hybrid financial environment where formal banking serves as a foundation for savings and income management, while digital tools drive everyday financial interactions.

Top Banks (% of Mentions)

Among the respondents, the top five preferred banks in Kenya are KCB Bank (32%), Equity Bank (29%), Co-operative Bank (11%), I&M Bank (3%), and Absa Bank (3%). The results show a strong preference for Kenyan-owned institutions, with KCB, Equity, and Co-operative Bank collectively commanding over 70% of respondents. Their dominance highlights the strength of homegrown banks that have built extensive networks and deep community trust, while I&M and Absa represent smaller but established players within the country’s diversified banking sector.

Borrowing Trends and Loan Sources in Kenya

The findings reveal a nearly even split in borrowing activity among Kenyan respondents. About 47% reported having taken a loan in the past 12 months, while 53% had not. This balance suggests that credit access is relatively widespread but still moderated by income levels, financial literacy, or risk aversion.

When asked about their sources of borrowing, mobile lending apps emerged as the most common option, used by 30% of respondents. Their popularity reflects the convenience and speed of digital credit solutions like M-Shwari, Tala, and Branch. Commercial banks followed at 24%, indicating that traditional financial institutions remain an important source of formal credit, particularly for salaried individuals. Other notable borrowing sources include family or friends (20%), SACCOs or cooperatives (15%), and government funds (15%), showing a blend of formal and informal mechanisms in Kenya’s credit landscape. A smaller share borrowed from microfinance institutions (15%) and informal moneylenders (9%), suggesting that while access to credit is broad, affordability and regulation remain ongoing challenges.

Regarding the main reasons for borrowing, emergencies (27%) topped the list, followed by business purposes (23%) and school or education fees (12%). These patterns highlight that borrowing in Kenya is largely driven by short-term needs and income-support activities, rather than asset acquisition or long-term investments. Fewer respondents cited borrowing for food (7%), household expenses (5%), or asset purchases (4%), reinforcing that loans are often used as financial buffers rather than tools for wealth creation.

Familiarity with Insurance Products

Most Kenyans demonstrate a solid awareness of insurance, with about 40% saying they are very familiar with different insurance products and providers. Another 33% are somewhat familiar, showing moderate understanding. However, around 28% have only heard of insurance or are not familiar at all, indicating that while awareness is widespread, deeper understanding remains limited across portions of the population.

Insurance Uptake and Coverage Types

Nearly half of respondents, 48%, reported having taken an insurance policy, while 53% said they have not. Among those insured, health insurance dominates at 48%, followed by life insurance at 17% and motor insurance at 14%. Around 36% of respondents currently have no insurance coverage, revealing significant opportunity for growth in other categories such as property, agricultural, and home insurance.

Barriers to Insurance Uptake

The main challenge limiting insurance adoption is affordability, with about 41% citing high premiums as the biggest deterrent. Another 24% pointed to lack of clear information or understanding, while 14% mentioned limited product availability. Roughly 13% said they do not see the need for insurance. These findings highlight the need for more affordable, transparent, and accessible insurance options tailored to Kenyan consumers.

Trust in Insurance Companies

Trust levels in insurance companies are moderate. About 44% of Kenyans have mixed feelings, 24% are cautious or skeptical, and 21% fully trust insurers. Only 12% say they do not trust them at all. These results show that while awareness is growing, confidence remains limited, highlighting the need for insurers to improve transparency and build stronger customer relationships.

Challenges, Barriers, and Satisfaction with Financial Services

High fees remain a major concern across both mobile money and formal financial services, with 34% of respondents citing them as the main challenge in fintech use and 46% identifying them as the biggest barrier to accessing formal financial systems. Other significant issues include network downtime at 28% and fraud or security concerns at 25%, while customer service and digital literacy challenges were reported by fewer users.

Despite these challenges, overall satisfaction with financial services is fairly positive. About 41% of respondents reported being satisfied and 14% very satisfied, while 38% were neutral. Only a small proportion, roughly 8%, expressed dissatisfaction. This suggests that although costs and service reliability are key pain points, most users acknowledge some level of satisfaction with available financial services.

When asked about improvements that would encourage more frequent use, nearly 45% of respondents called for lower fees. Better customer service and easier access to branches or agents were also seen as important by 20% and 19%, respectively. These insights highlight a clear demand for affordability, convenience, and improved service delivery to enhance engagement with financial products in Kenya.

Financial Constraints and Major Life Decisions

A large majority of respondents, 71%, reported postponing major life plans such as marriage, education, or starting a business due to financial reasons. Only 29% said they had not delayed any major plans. This indicates that financial challenges remain a significant barrier to personal progress for many Kenyans, affecting long-term goals and overall economic well-being.

Consumer Spending Adjustments

A significant 79% of respondents reported changing a product and opting for a cheaper alternative, while only 22% said they had not. This shows that most Kenyans are making cost-conscious decisions, likely influenced by economic pressures and the rising cost of living, as they prioritize affordability over brand or quality preferences.

Conclusion

Kenya’s financial landscape continues to set the pace for digital innovation in Africa, yet clear gaps remain between access, affordability, and depth of use. With 84.8% of adults now financially included and mobile money reaching 98% penetration, Kenya has achieved remarkable progress in expanding access to financial tools. However, challenges persist: 41% of respondents cite high fees as the main barrier to insurance and financial service uptake, while 44% express only moderate trust in insurance providers.

Financial strain remains widespread, with 71% of Kenyans delaying major life decisions due to money constraints and 79% opting for cheaper products to cope with rising costs. Despite these pressures, 55% of users report being satisfied or very satisfied with available financial services, evidence of a population that remains resilient, adaptive, and optimistic. Moving forward, Kenya’s financial ecosystem must prioritize affordability, transparency, and responsible innovation to ensure that its digital success story translates into sustainable financial well-being for all.

Methodology/About this Survey

This Exclusive Survey was powered by GeoPoll’s AI platform; Tuucho run via the GeoPoll mobile application and Mobile web in Kenya, the sample size was 2,500, composed of random users between 18 and 50. Since the survey was randomly distributed to an affluent audience the results are slightly skewed towards younger respondents.

These insights highlight not only the evolving nature of Kenya’s financial landscape, but also the power of GeoPoll in uncovering meaningful, data-driven narratives across diverse populations. Through its robust mobile-based survey technology and extensive reach across emerging markets, GeoPoll delivers fast, reliable, and actionable financial data that helps organizations, policymakers, and researchers understand consumer behavior, financial inclusion, and economic trends in real time. As digital finance continues to transform access and usage across Africa, GeoPoll remains at the forefront, bridging the gap between people and insights, and enabling smarter decisions through a deeper understanding of financial realities.

Please get in touch with us to get more details about our capabilities, explore more on various topics in Africa, Asia, and Latin America.

The post Kenya’s Financial Landscape Report appeared first on GeoPoll.

GeoPoll’s latest country-specific study, Tanzania Financial Services and Usage 2025, delves deeper into how consumers are navigating this transformation, from mobile money and banking to insurance, loans, and financial planning, offering an in-depth look at the behaviors and challenges shaping the nation’s financial future.

Expanding Access Through Mobile Money

With 94 percent of Tanzanians using mobile money platforms such as M-Pesa, Tigo Pesa, and Airtel Money, digital finance has become the foundation of financial inclusion. The report reveals that mobile transactions dominate daily financial life, enabling millions to send and receive funds, pay bills, and save, even without formal bank accounts.

Banking and Credit Behavior

While 76 percent of Tanzanians now have a bank account, usage remains infrequent, as most rely on mobile channels for convenience. NMB Bank and CRDB Bank lead in trust and customer preference.
Meanwhile, 46 percent of respondents took a loan in the past year, with mobile lending apps emerging as the top credit source, underscoring the shift toward instant, tech-driven borrowing solutions.

Insurance and Financial Confidence

Insurance awareness is growing, but affordability remains a barrier. High premiums (37 percent) and limited understanding keep many uninsured. Still, health insurance leads uptake, showing potential for greater inclusion with better communication and pricing.

Key Takeaway

Tanzanians are eager adopters of digital finance but face persistent hurdles around high fees, network issues, and accessibility. To strengthen inclusion, stakeholders must focus on affordable, customer-centric, and transparent solutions that empower everyday users.

Get the Full Report

These are just a few of the findings from our new report: Tanzania Financial Services and Usage

The comprehensive, 21-page report covers:

• Income Sources – Formal employment (43%) and self-employment (28%) are the main income streams, while 13% depend on farming or agriculture.

• Mobile Money Usage – Used by 94% of Tanzanians, mainly for sending (78%), receiving (73%), and paying bills (60%). Over 60% use it daily or several times a day.

• Banking Trends – 52% have savings accounts; NMB (59%) and CRDB (28%) are the most trusted banks. Mobile apps (41%) are preferred over USSD for digital banking.

• Loans and Borrowing – 46% took a loan in the past year; mobile lending apps (27%) and banks (24%) are the top sources. Most borrow for business (26%) or emergencies (24%).

• Insurance – 45% have insurance, mainly health (54%). Barriers include high premiums (37%) and limited understanding (23%).

• Financial Challenges – High fees (36%) and network downtime (37%) are the main pain points for mobile and fintech users.

• Affordability and Life Impact – 71% delayed major life plans due to financial constraints, and 70% switched to cheaper products to cope with rising costs.

At GeoPoll, we offer mobile-first, rapid-turnaround consumer insights via our Tuucho Panel across Africa. Whether you’re testing new concepts, exploring market expansion, or fine-tuning your distribution strategy, our tools help you make smarter, faster decisions. Contact us today to get started.

The post Tanzania’s Financial Landscape: Mobile Money Dominates, But Challenges Remain appeared first on GeoPoll.

The post Report: The Financial Landscape of Sub-Saharan Africa appeared first on GeoPoll.

Through this study, GeoPoll aimed to capture real-time public perception, viewership trends, and impact of the CHAN tournament across key African markets. The objectives include:

• Awareness – Assess public knowledge and perception of the CHAN Tournament
• Viewership & Engagement – Matches followship across TV, radio, and digital platforms and assess match attendance patterns in host cities.
• Fan Sentiment & National Pride – Measure how fans perceive their national teams’ performances, and understand the emotional and cultural importance of CHAN in participating countries.
• Sponsorship & Media Evaluation – Assess awareness and recall of sponsors and advertisers, and track brand visibility and fan engagement with commercial activations.

Awareness and Sources of Information

The survey findings showed a high level of awareness about the ongoing CHAN tournament across the host countries, with 88% of respondents indicating that they were familiar with the tournament. This could be a points that CHAN has successfully captured public attention and penetrated the sporting consciousness of fans across the region, or the patriotism and fanfare that came with the three countries hosting and participating in the tournament. The strong awareness levels provide a solid foundation for further analysis of viewership patterns, fan engagement, and the tournament’s broader socio-economic impact.

Primary Source of Information and news on CHAN

Among the respondents that affirmed that they were aware of CHAN 2025, a clear majority of respondents cited television (54%), reaffirming its role as the leading medium for sports coverage across the region. Social media followed as the second most influential channel (33%), with particularly high engagement in Uganda (39%) and Kenya (37%), compared to just 20% in Tanzania, highlighting the growing role of digital platforms in shaping fan conversations and real-time updates. Traditional media outlets such as radio (7%) and websites (4%) played smaller yet notable roles, while other sources including word of mouth, SMS, and newspapers (all below 1%) contributed minimally. Broadcast media continues to be strong, complemented by the rising influence of social platforms in reaching younger and more digitally connected audiences.

Following CHAN matches

A vast majority of respondents reported watching the ongoing CHAN tournaments. 93% indicated that they have followed the matches, which highlights the widespread interest and engagement with the competition among the surveyed audience.

When asked where they follow live coverage of CHAN 2024, the majority of respondents (68%) said they watch on television at home, making it the most popular channel of engagement. Online streaming platforms ranked second at 23%, while 18% reported watching on television in public places such as bars or community halls. Similarly, 18% use social media live streams like Facebook, TikTok, or X.  Attendance at the stadium was mentioned by 16% of respondents overall, with the highest mention in Kenya (20%), followed by Tanzania (19%) and Uganda (13%). while a smaller proportion (4%) rely solely on radio commentary.

Outstanding matches (So Far)

When asked about the matches that had been outstanding until the survey was conducted, the Kenya vs Morocco fixture dominated fan conversations, receiving 365 mentions (18%) and standing out as the most talked-about pairing. Other notable matches included Kenya vs Madagascar with 55 mentions (3%) and Uganda vs South Africa with 47 mentions (2%). Meanwhile, less attention was given to Kenya vs Zambia, which registered 11 mentions (1%), and Tanzania vs Morocco, which was mentioned only 4 times. This distribution highlights Kenya’s central role in driving fan interest across multiple matchups, while also showing that some fixtures captured relatively little attention from those surveyed.

1. Kenya vs Morocco – 365 mentions (18%)
2. Kenya vs Madagascar – 55 mentions (3%)
3. Uganda vs South Africa – 47 mentions (2%)
4. Kenya vs Zambia – 11 mentions (1%)
5. Tanzania vs Morocco – 4 mentions

This mentions were after the survey had started running. With data collection ending in 22nd August 2025 

Who will win

Among the remaining teams, Morocco leads strongly with 55% of the mentions, positioning it as the most favored contender for CHAN 2025. Senegal garnered 18%, reflecting moderate expectations of success, while Madagascar (6%) and Sudan (4%) attracted smaller levels of support, suggesting they are seen as outside challengers in the tournament.

Organization of CHAN

When asked about the organization of CHAN 2025, respondents voiced overwhelmingly positive feedback: 53% described the tournament as extremely well organized, while another 42% rated it as fairly organized. Only 3% felt it was poorly organized and an additional 3% were uncertain. These results underscore widespread appreciation for the collaborative efforts of the co-hosts, reflecting strong confidence in the planning and execution of matches throughout the region.

Still, a few operational hiccups emerged amid the widespread praise. Notably, in Kenya, ticket sales for the highly anticipated Harambee Stars quarter-final against Madagascar crashed early on, with the ticketing platform overwhelmed by bot activity—a glitch that forced organizers to halt sales temporarily.

We also see that in Nairobi, authorities implemented significant road closures and traffic diversions to manage congestion and ensure security around match venues. Similarly, in Kampala and Entebbe, police issued comprehensive advisories warning of heavy traffic, widespread diversions, and vehicle restrictions enforced along major routes leading to Mandela National Stadium.

Brands and Sponsorship of CHAN

Brand visibility surrounding CHAN 2025 seems robust, with 70% of respondents noting that they’ve seen brands sponsoring the tournament. In contrast, 16% indicated they hadn’t noticed any sponsors, while another 16% were uncertain. This high level of brand recall implies that sponsorship activations are effectively reaching audiences, although there is still a significant portion of fans who may not fully engage with or recognize sponsor messaging.

Betting on CHAN games

When asked about their betting behavior during CHAN 2025, the largest group of respondents (39%) reported that they hadn’t placed any bets at all. However, betting activity was still quite noticeable, as around a quarter (26%) admitted to having made multiple bets, while 17% had bet once or twice. Additionally, 19% indicated that they had considered betting but ultimately chose not to participate. These results underscore that while a significant portion of fans opted to abstain from betting, nearly half of the audience engaged directly with it, showcasing the growing impact of sports wagering on fan involvement during the tournament.

Betting Device

Among respondents who placed bets on CHAN 2025 matches, the overwhelming majority (71%) used mobile phones as their preferred platform. A smaller share (24%) reported using other unspecified devices, while very few relied on traditional or less accessible methods such as slot machines (2%), betting slips (2%), or cybercafé machines (1%).

Amount spent on betting

Kenya

Among Kenyan respondents, the vast majority (75%) plan to spend less than KES 1,000 ($8) on betting during CHAN 2025. A smaller portion (18%) expect to spend between KES 1,000 ($8) and 5,000($39), while very few indicated higher stakes, with 4% planning to spend above KES 10,000 ($80) and another 4% intending to wager between KES 5,000($39) and 10,000 ($80).

Tanzania

Among Tanzanian respondents, the majority (63%) planned to wager below TZS 20,000 ($8) on CHAN 2025 matches. About 23% intended to bet between TZS 20,000 ($8) and TZS 100,000 ($39), while smaller proportions expected to spend higher amounts: 7% planned to spend above TZS 200,000 ($80), and 6% between TZS 100,000 ($39) and TZS 200,000 ($80).

Uganda

Among Ugandan respondents, 65% planned to spend below UGX 28,000 ($8) on betting during CHAN 2025. Around 19% indicated they would place bets between UGX 28,000 ($8) and UGX 140,000 ($39), while smaller groups leaned toward higher stakes. About 5% aimed to spend between UGX 140,000 ($39) and UGX 280,000 ($80), another 5% expected to spend above UGX 280,000 ($80).

While betting participation is notable, most fans engage with relatively low amounts, reflecting cautious spending habits and perhaps a preference for casual rather than high-risk betting.

Methodology/About this Survey

This survey was powered by GeoPoll’s AI platform; Tuucho run via the GeoPoll mobile application between the 21st and 22nd August 2025 in CHAN’S host countries; Kenya, Tanzania and Uganda. The sample size was 2,500, composed of random users between 18 and 50. Since the survey was randomly distributed to an affluent audience the results are slightly skewed towards younger respondents.

Please get in touch with us to get more details about our capabilities and explore more topics in Africa, Asia, and Latin America.

The post GeoPoll Report: CHAN 2024 Study appeared first on GeoPoll.

GeoPoll, powered by TuuCho; conducted the study in July 22nd to 25th via GeoPoll’s  mobile web platform, reaching a total of 3,945 respondents across four African countries: Ghana, Kenya, Nigeria, and Uganda.

This report builds upon the insights presented in the 2023 Social Media Usage Trends in Africa, delving deeper into the evolving relationship between smartphone adoption and social media engagement across the continent; examining emerging patterns across demographics, regions, and cultural contexts.

At a glance

• Smartphones are the most used type of mobile phone with 98% of the respondents
• Browsing the internet (85%), making voice and video calls (80%) sending text messages (79%) are the top phone usage.
• 98% of the respondents use social media.
• WhatsApp, Facebook and YouTube are the top social media platforms.
• Majority of the respondents (35%) spend 3-6hours per day on social media.
• 60% of respondents reported that social media has had a very positive impact on their overall well-being and mental health.
• Majority, 80% have ever bought a product advertised on the various social media platforms.

Demographic Overview

The survey gathered responses from a diverse group of young Africans from Ghana, Kenya, Nigeria and South Africa.  Most respondents were aged 25-34 (48%), with a balanced representation of males (61%), and females (39%). Respondents were predominantly from urban (66%) and rural (34%) areas.

Mobile Phone Usage Insights

When asked about the type of phone they use most frequently, an overwhelming 98% of respondents reported using smartphones, while only 2% indicated they primarily use feature phones. Furthermore, 97% of respondents stated that they personally own

these phones. This is a high number, considering that  , but considering the methodology used – mobile web – the audience is more affluent. Based on this methodology bias, one could say that 98% of the respondents using mobile phones use smartphones.

In terms of how phones are used, browsing the internet emerged as the top activity (85%), followed closely by making voice and video calls (80%), and sending text messages (SMS) (80%). Other common uses include accessing social media platforms (78%), using chat apps such as WhatsApp (74%), and sending or receiving emails (71%).

Top Social Media

Between 2023 and 2025, social media usage in Africa has evolved from platform-specific engagement to near-universal adoption, with 98% of respondents in 2025 reporting active use. While Facebook maintained its dominant position with 82% usage in both years, WhatsApp surged ahead in 2025, becoming the most-used platform at 90%, highlighting a shift toward private messaging and real-time communication.

TikTok and Instagram also experienced notable growth, rising from 60% to 72% and 54% to 60% respectively, driven by their visual and interactive content formats. Meanwhile, Twitter/X remained stable at 49%.  Platforms like LinkedIn, Snapchat, and Pinterest showed steady increases, reflecting growing interest in professional networking, ephemeral content, and inspiration-based media.

WhatsApp and YouTube were not covered in the 2023 data collection

Time spent

The survey reveals how users allocate their time on social media. The majority, accounting for 35%, spend between 3 to 6 hours daily on these platforms. Following closely, 31% of users engage for 1 to 3 hours. In addition, 20% of users report spending 6 to 9 hours on social media, while 9% dedicate 9 to 12 hours. A smaller segment, around 7%, spends more than half of their day on social media. This data highlights the significant amount of time many individuals invest in these online interactions.

Social Media Usage

The overwhelming majority of respondents (95%) primarily access social media from their phones, which highlights the dominance of mobile devices in digital engagement. In contrast, only a small percentage use tablets (3%) or computers (2%), emphasizing how convenient and ubiquitous smartphones have become as the go-to device for enjoying social media.

WhatsApp

As part of the broader social media usage trends, WhatsApp stands out not only as the most widely used platform but also as one of the most versatile. The majority of respondents (91%) use WhatsApp primarily for personal and group messaging, reinforcing its role as a central tool for everyday communication. Additionally, 79% of users share daily moments via status updates, while 78% use it for voice and video calls, showcasing its multifunctional capabilities. Media sharing is also prevalent, with 69% of respondents engaging in this activity, and 64% report using WhatsApp for business purposes, such as showcasing product catalogs and interacting with clients. These findings highlight WhatsApp’s critical role across both personal and professional spheres in the evolving digital communication landscape.

Facebook

In the context of Facebook usage, the platform continues to serve as a vital hub for social connection and information. The majority of respondents (84%) use Facebook to keep in touch with friends and family, reaffirming its role as a cornerstone of digital social interaction. Beyond socializing, 71% of users rely on the platform to discover news and current events, highlighting its significance as a source of information. Facebook also plays a role in expanding social networks, with 56% using it to make new friends, and 49% joining groups or communities of interest. Other notable activities include sharing personal updates (47%), networking with professionals (46%), and buying or selling products and services (39%), underscoring the platform’s diverse utility that spans personal, social, and economic engagement.

YouTube

YouTube remains a leading platform with diverse use cases. About 88% of users engage with it for entertainment, mainly watching videos and shorts. Additionally, 87% utilize it for educational content like tutorials, while 71% turn to it for news and current affairs. Other activities include product discovery and reviews at 60%, and content creation and sharing at 55%, showcasing its role in both passive and interactive engagement.

TikTok

TikTok continues to thrive as a hub for short-form, engaging content, with 81% of users watching and sharing videos as their primary activity. It is also a major source of entertainment and humor for 74% of respondents, while 69% use it to learn new skills or hacks, showcasing its growing role in informal education. Additionally, 58% turn to TikTok to discover new music and trends, and 48% engage with viral challenges, reflecting the platform’s influence on pop culture and digital creativity.

Instagram

Instagram remains a highly visual and trend-driven platform, with 68% of users using it to share photos and visual moments. It is also widely used for staying updated with trends (65%) and discovering creative content (65%), reinforcing its appeal to visually-oriented users. Additionally, 63% follow influencers or celebrities, and 58% explore hobbies and interests, showing Instagram’s role in both inspiration and lifestyle content. Social interaction is still present, with 48% using it to make new friends, while 33% engage in buying and selling products and services, highlighting its growing role in social commerce.

Twitter (X)

Twitter (now X) continues to be a key platform for real-time information and conversation. A dominant 83% of users rely on it for following news sources and journalists, making it the top platform for staying informed. Additionally, 63% use it to participate in discussions and debates, while another 62% connect with like-minded individuals. 59% engage by sharing short updates and thoughts, and 55% use it to discover viral content, reflecting Twitter’s dynamic role in shaping public dialogue and trending topics.

LinkedIn

LinkedIn stands out as a leading platform for professional development and career growth. A significant 86% of users utilize it for searching job opportunities, while 83% use it for networking with professionals, emphasizing its role in career advancement. Additionally, 69% focus on building a professional online presence, and 56% connect with colleagues and peers. Over half (54%) also use LinkedIn to share industry insights and articles, highlighting its importance as a hub for knowledge exchange and professional engagement.

Snapchat

Snapchat is widely used for sharing spontaneous and visual content, with 67% of users using it to share quick moments of their day and 65% sending ephemeral photos and videos to friends. The platform’s unique appeal is further reflected in the 59% who enjoy exploring location-based filters and features. Additionally, 50% follow behind-the-scenes content from celebrities, while 47% use Snapchat to discover local event content, emphasizing its localized, real-time, and playful communication style.

Pinterest

Pinterest is a go-to platform for creativity and inspiration, with 84% of users using it to discover and organize creative ideas. It is also popular for fashion and style inspiration (77%) and DIY projects and crafts (74%), highlighting its appeal to visually driven, hands-on users. Additionally, 63% turn to Pinterest for recipes and cooking ideas, while 50% use it for planning events and gatherings, reinforcing its role as a practical tool for both everyday inspiration and special occasions.

Threads

Being used by 14% of the respondents; Threads is emerging as a platform for real-time conversation and information sharing. A notable 74% of users follow news sources and journalists, while 69% use it to share short updates and thoughts. The platform also supports community engagement, with 65% connecting with like-minded individuals, 61% discovering viral content, and another 61% participating in discussions and debates. These patterns highlight Threads’ growing relevance in microblogging, timely discourse, and community interaction.

Reddit

Of the 9% of respondents who use Reddit, the majority engage with the platform to discuss specific interests or hobbies (72%) and seek advice and recommendations (71%). A significant portion also participate in niche communities or subreddits (70%), and consume or share in-depth content (69%), reflecting Reddit’s strength in specialized, long-form discussions. Additionally, 63% use it to engage in debates, while 60% browse passively without active posting, highlighting a mix of active and observational user behavior.

Social media and mental health

When asked about the impact of social media on their overall well-being and mental health, the majority of respondents reported a positive experience. Specifically, 60% described the impact as very positive, while an additional 23% felt it was somewhat positive. 16% remained neutral, suggesting a balanced or mixed experience. Only a small fraction perceived any harm, with 2% indicating a somewhat negative impact and 1% reporting a very negative effect. Overall, the data suggests that most users associate their social media use with enhanced well-being and mental health.

A global analysis using nationally representative data from the 2020 Wellcome Global Monitor (among residents aged 15+ in 113 countries) found that social media use increases the risk of self‑reported generalized anxiety and depression worldwide—including in low, middle, and high‑income settings

The recent study also reveals that more than half of the respondents (53%) have taken a break from social media at some point due to its negative impact on their well-being while 48% have never paused from social media usage.

Social Media Advertisement

When asked whether they had ever purchased a product advertised on social media, a substantial 80% of respondents answered “yes”, indicating that social media plays a significant role in influencing consumer behavior. Only 20% said they had not made such purchases. This strong majority highlights the effectiveness of social media platforms as marketing and e-commerce channels, particularly in shaping buying decisions through targeted ads, influencer promotions, and engaging visual content.

Methodology/About this Survey

This Exclusive Survey was powered by GeoPoll’s AI platform; Tuucho run via the GeoPoll mobile application and Mobile web between the 22nd and 25th July 2025 in Ghana, Kenya, Nigeria, and Uganda. The sample size was 3,945, composed of random users between 18 and 50. Since the survey was randomly distributed to an affluent audiencethe results are slightly skewed towards younger respondents.

These insights highlight not only the dynamic nature of social media use across platforms, but also the power of GeoPoll in uncovering meaningful, data-driven narratives across diverse populations. Through its robust mobile-based survey technology and reach across emerging markets, GeoPoll provides fast, reliable, and actionable data that empowers organizations, brands, and researchers to understand consumer behavior, digital trends, and societal shifts in real time. As social media continues to evolve, GeoPoll remains at the forefront—bridging the gap between people and insights, and enabling smarter decisions through deeper audience understanding.

Please get in touch with us to get more details about our capabilities, explore more on various topics in Africa, Asia, and Latin America.

The post Smartphone and Social Media Usage 2025 appeared first on GeoPoll.

The Reign of Quality

From toothpaste to tea, South Africans are prioritizing performance and reliability. In nearly every category, beverages, dairy, staples, personal care, quality consistently ranks as the top purchase driver, outranking price and brand loyalty. This signals a growing maturity in consumer behavior: shoppers are more discerning, more informed, and willing to switch brands if expectations aren’t met.

Supermarkets Rule, But Informal Channels Endure

Supermarkets have solidified their position as the dominant retail channel, accounting for up to 74% of purchases in categories like fresh produce, dairy, and hygiene. However, informal outlets, including dukas, spaza shops, and marketplaces, still play a crucial role, especially for staples, snacks, and alcohol. This dual-channel reliance underscores the need for brands to maintain visibility across both formal and informal networks.

What’s Hot Across Categories?

Here are some standout consumer trends:

• Non-Alcoholic Drinks: Juices (72%), soft drinks (66%), and energy drinks (62%) top the charts. Quality and affordability are key drivers.

• Dairy: Yogurt and butter are the go-to choices, with supermarkets dominating this refrigerated category.

• Staples & Fresh Foods: Cooking oil, sugar, eggs, and vegetables are nearly universal household essentials.

• Beauty & Personal Care: Perfume leads beauty purchases (64%), while toothpaste, soaps, and deodorants are ubiquitous in hygiene routines.

• Packaged & Ready-to-Eat Foods: Convenience reigns, especially among urban, younger consumers.

A Shift in Brand Loyalty

While brands still matter, particularly in beauty and personal care, loyalty is no longer a given. Consumers are quick to drop underperforming products—meaning that trust must be earned and re-earned through consistent quality and value.

Strategic Takeaways for FMCG Brands

• Double Down on Quality: Consumers are watching, and judging, every bar of soap, bottle of juice, or skincare product. Quality is the new baseline.
• Rethink Channel Strategy: Be where your consumer is, whether that’s a major supermarket, a spaza shop, or an online beauty portal.
• Innovate for Convenience: From ready meals to sachets, product formats that simplify life will win hearts (and baskets).
• Engage and Retain: Build two-way loyalty with your audience through feedback loops, promotions, and meaningful storytelling.
• Act Fast with Data: As market conditions evolve, agile research platforms like TuuCho offer the speed and depth needed to stay ahead.

Get the Full Report

These are just a few of the findings from our new report: Quality Over Price: How South Africa’s FMCG Shoppers are Changing the Game

The comprehensive, 26-page report covers:

• Real consumer data from South Africa

• Consumer Purchase Drivers: Insights into what motivates FMCG purchases—highlighting the rise of quality as the top priority over price and brand.

• Retail Channel Preferences: Analysis of where consumers shop, comparing the dominance of supermarkets with the continued relevance of informal outlets.

• Shifting Brand Loyalty & Convenience Trends: Exploration of conditional brand loyalty and the growing demand for convenient, ready-to-consume products.

• Strategic takeaways for marketers and brand teams

Get the report for free on your email by filling out this quick form:

At GeoPoll, we offer mobile-first, rapid-turnaround consumer insights via our Tuucho Panel across Africa. Whether you’re testing new concepts, exploring market expansion, or fine-tuning your distribution strategy, our tools help you make smarter, faster decisions. Contact us today to get started.

The post Quality Over Price: How South Africa’s FMCG Shoppers are Changing the Game appeared first on GeoPoll.

GeoPoll sought to capture the views of ordinary Kenyans on the causes, legitimacy, and impact of the protests. This report provides timely insights into how citizens across the country perceived the motivations, actors, and government response tied to the events of June 25. It also serves as a follow-up to the GeoPoll Research – Gen Z Protests in Kenya 2024, offering a comparative lens into how public sentiment has evolved over the past year.

At a glance

• Social media is the popular media of the June 25^th protest, with 65% getting their information from social media.
• More than half of the respondents (57%) believe that nothing has changed between June 25th, 2024, and June 25th, 2025.
• Of those who physically participated in the protest, 66% had experienced looting, mugging, beatings, and even killings.
• Political dissatisfaction was the main reason for protesting by 31% of the respondents.
• A majority (38%) have very little trust in the government to respond appropriately to the protest concerns

 Demographic Overview

The survey gathered responses from a diverse group of young Kenyans. Most respondents were aged 25-34 (52%), with a balanced representation of males (57%), and females (43%).  A majority held college degrees (67%), while 49% were unemployed, and 18% owned small businesses. Respondents were predominantly from urban (70%) and rural (30%) areas.

Key Findings

Awareness and Media Coverage

There was an overwhelming level of public awareness regarding the June 25, 2025, protests, with 97% of respondents indicating they were aware of the demonstrations.  Social media was the dominant source of information, with 65% of respondents reporting that they relied on social media platforms for updates and developments, reflecting the growing influence of digital networks, especially among younger demographics, who primarily marshal crowds from social platforms.

During the protests, the government barred media houses from airing the protests live, which may be one of the reasons why television was the primary source of information for 26%, and radio was only a secondary source for 3%.

Media coverage of the protests was viewed mainly positively by the public. This sentiment persisted despite the fact that traditional media stations were barred from airing live footage of the protests. In response, many broadcasters continued their coverage through platforms like YouTube and other social media channels, where a significant portion of the public turned to follow developments in real-time.

A combined 65% of respondents rated the coverage as either “very good” or “good”, suggesting that most felt the media did a commendable job in reporting the events. Another 25% rated the coverage as “fair,” while only a small minority considered it “poor” (8%) or “very poor” (4%).

Most trusted media source

Despite being the primary source of information for only 26%, television emerged as the clear leader when respondents were asked about their most trusted sources of information during the protests, with 65% of respondents.

Social media platforms followed, with TikTok (42%), Twitter (38 %), and Facebook (33%) reflecting the significant role of digital channels in shaping public perception. Traditional media like radio (24%) and newspapers (17%) still held relevance, but at much lower trust levels. Online news websites (22%) and messaging apps like WhatsApp (18%) were also noted, while influencers (15%) and other sources (2%) ranked lowest. These results highlight a diverse media landscape, where both traditional and digital platforms play crucial roles, but television remains the most trusted outlet for the majority.

Political events, such as demonstrations, can be outlets for misinformation. We sought to know if the respondents verify the information they consume, and 46% of respondents reported that they always verify the news and information they consume, while 32% stated that they do so frequently. This suggests a strong culture of media vigilance and fact-checking among the public, particularly during periods of heightened civic engagement.

What has changed between 25th June 2024 and 25th June 2025?

Those surveyed were asked to compare the state of the country following the protests of June 25, 2024, to those in 2025; 57% expressed the belief that nothing had really changed.

This sentiment reflects a widespread perception of stagnation in governance, accountability, and socio-economic conditions, despite the significant national and international attention that the 2024 protests received. The results indicate that for most Kenyans, the promises of reform and open dialogue made after last year’s demonstrations have not led to any real improvements. This deep sense of disillusionment may be fueling ongoing civic unrest and the persistent demand for systemic change.

57% said nothing had really changed between 25th June 2024 and 25th June 2025

Protests participation

The survey found that 60% of respondents participated in the protests on June 25, 2025, either by attending in person or by supporting the movement online. In contrast, 40% chose not to take part. This demonstrates a notable level of civic engagement and highlights the growing importance of both physical protests and digital activism in shaping Kenya’s sociopolitical landscape.

Alarmingly, among those who protested in person, 66% reported encountering incidents of looting, mugging, physical assault, or even fatal violence. These findings point to the significant risks faced by demonstrators and raise serious concerns about safety, police conduct, and the broader security environment surrounding public protests in the country.

Personal Effects of the Protest

The protests had a wide range of personal effects on Kenyans, as highlighted in the survey findings. Fifty-six percent of respondents reported being unable to access transportation, which significantly disrupted their mobility and daily routines. Roughly 51% experienced heightened fear or anxiety, demonstrating the psychological toll of the unrest.

Additionally, 41% indicated that their businesses were disrupted, reflecting the economic impact of the demonstrations. The protests also disrupted education and employment, with 35% stating they were unable to attend work or school. While 14% of respondents said they were not affected, a concerning 8% reported being injured or harassed, pointing to the physical dangers present during the protests. These figures underscore the far-reaching and multifaceted impact of the protests on individual lives nationwide.

The Main Reasons for the Protests

In 2024, the Finance Bill, economic hardship, and misgovernance dominated the conversation, with citizens expressing outrage over inflated living costs, unaccountable leadership, and a lack of job opportunities. In contrast, the 2025 survey reveals that political dissatisfaction has surpassed economic concerns as the primary reason for protest (31%), while the cost of living has decreased to 22% and corruption to just 9%. Youth unemployment and taxation remain persistent issues, but the data suggests that frustrations have evolved from specific grievances to broader disillusionment with the political system, indicating a deepening mistrust in governance and a rising demand for structural change.

Impact of the Protests

When asked whether the June 25, 2025 protests would lead to any impact, public opinion appeared divided. About 34% of respondents believed the protests would result in some minor changes, reflecting cautious optimism about incremental progress. Meanwhile, 25% felt that no changes would occur, underscoring skepticism about the government’s willingness to respond meaningfully. Roughly 22% were more hopeful, anticipating significant changes as a result of the demonstrations. An additional 21% were unsure, indicating uncertainty about the outcome of the protest. These responses suggest that while a segment of the population holds onto hope for reform, a substantial portion remains doubtful or unconvinced of any lasting impact.

Views on the government

Based on the findings, public trust in the government to address the concerns raised during the protests is notably low. A combined 63% of respondents indicated minimal confidence, 38% said they trust the government “very little,” and 26% said “not at all.” Only 24% expressed a moderate level of trust by selecting “somewhat,” while just 14% reported having “very much” trust.

71% of respondents indicated that their voice is not being heard by the government. Only 11% felt that their concerns are being acknowledged, while 18% were unsure. In addition, the vast majority of respondents, 79% believe that the government is not addressing the needs of the youth. Only 8% felt that youth concerns are being taken into account, while 12% were unsure.

Biggest Concerns

Similar to last year, the top three concerns among Kenyans have remained largely consistent, with unemployment (89%), corruption (84%), and the cost of living (82%) continuing to dominate public anxiety. In 2025, these issues still top the list, though in slightly different order with unemployment (85%) remaining the most cited concern, followed closely by the cost of living (84%) and corruption (82%). Notably, concern for , while education (19%) and security (28%) have shifted slightly, suggesting evolving priorities but a continued focus on socio-economic and governance-related challenges.

What must change for the protests to stop

We asked open-ended questions of those surveyed, inquiring about what must change for the protests to cease. The responses reveal that the top demand for ending protests is leadership change, cited by 42% of participants. This is followed by calls for youth empowerment and employment (13%) and tackling corruption (12%). Other key demands include economic reform, ending abductions and killings, and greater public inclusion in decision-making. This shows a strong desire among citizens for transformative political and governance reforms as a means to restore public trust and stability.

The top demand for ending protests is leadership change , cited by 42% of participants.

Methodology/About this Survey

This Exclusive Survey was conducted via the GeoPoll mobile application on June 26, 2025, in Kenya. The sample size consisted of 915 randomly selected GeoPoll users aged 18 and above. Since the survey was randomly distributed and conducted online, the results are slightly skewed toward younger respondents.

However, this demographic tilt aligns well with the nature of the June 25, 2025 protests, which were predominantly youth-led, making the findings especially representative of the core participants and voices behind the demonstrations.

GeoPoll is committed to empowering youth by supporting organizations, policymakers, and governments in addressing future challenges young people face. Together, we can leverage data to drive targeted interventions, enhance youth well-being, and build more resilient systems for the future. Our mobile-based surveys provide a robust and proven method for capturing insights on youth perspectives, behaviors, and public perceptions, particularly in under-resourced regions.

Please contact us to learn more about our capabilities, explore youth-focused topics, or other subjects in Africa, Asia, and Latin America.

The post Report: Perceptions on the June 2025 Gen Z Protests in Kenya appeared first on GeoPoll.