This comprehensive study offers a deep dive into the operational realities, challenges, and aspirations of African MSMEs, providing crucial insights to support the growth and success of this pivotal sector. As the third iteration of the survey, we can now analyze emerging trends and changes over time while also introducing new themes, such as the impact of AI and the potential of the African Continental Free Trade Area (AfCFTA).

The Africa MSME Pulse 2024 covers Ethiopia, Kenya, Nigeria, and South Africa and paints a picture of the MSME landscape, highlighting both progress and persistent hurdles.

Key Insights:

• Business Environment in Flux: After a period of recovery from the COVID-19 pandemic, the business environment has taken a turn for the worse, with 65% of MSMEs reporting a deterioration compared to the previous year. Inflation (68%), volatile exchange rates (41%), and political uncertainty (39%) are cited as the primary drivers of this relapse.
• Employment Trends: The survey found that 40% of MSMEs have had to lay off staff in the last two years, and 40% are unlikely to hire in the near future.
• Digital Transformation: There has been a remarkable increase in the adoption of digital tools, with 65.45% of MSMEs reporting a heightened reliance on technology and online platforms. Investments in AI (29.61%) and website development (50.39%) are high on the agenda.
• Marketing Channels: Social media (67%) and search engines (32%) rank online marketing at the top of most MSMEs’ marketing efforts. Most businesses run online marketing in-house, although agencies are resurging from the previous year. Over 60% anticipate increased digital marketing spending in the next 12 months.
• Financing Dynamics and Market Expansion: While most MSMEs continue to rely on self-financing, there is a notable shift towards formal financing, with bank loans nearly doubling from 14% in 2023 to 28.5% in 2024. Yet, 31.2% of MSMEs have experienced loan denials.
• Continental Expansion: Under the AfCFTA, 24.68% of MSMEs are actively pursuing intra-African expansion, but challenges such as lack of market information (44.94%) and access to capital (43.64%) persist.
• Educational Needs and Skill Gaps: MSMEs express a strong desire to enhance their skills, particularly in technology solutions (55.06%), digital marketing (54.03%), and accessing financing (49.35%).

Download the Full Report

The Africa MSME Pulse 2024 Survey Report is more than just a collection of data — it is a roadmap for understanding and supporting the growth of MSMEs in Africa. By downloading the full report, you will gain access to:

• Detailed analyses of the trends and challenges affecting MSMEs
• Insightful breakdowns of digital adoption, financing trends, and market expansion opportunities
• Actionable recommendations for businesses and policymakers to harness the full potential of MSMEs

Fill out the form below to receive the report in your email.

Contact GeoPoll or Africa 118 to learn more about the study and our capabilities.

The post Africa MSME Pulse 2024 Report appeared first on GeoPoll.

In 2022, GeoPoll conducted a study on the Global costs of living, which was attributed to rising food and fuel prices, debt distress, and tightening financial conditions. In exploring various African markets and their array of everyday products, GeoPoll seeks to understand the crucial question: When faced with purchasing decisions, do consumers prioritize quality or quantity?  

GeoPoll conducted a survey in Ghana, Kenya, and Tanzania in March 2024 to sheds light on several consumer preferences, including: 

• Most purchased household items recently. 
• Factors that influence purchasing. 
• Shopping frequency. 
• Which is more important, quality or quantity? 
• Consumer purchase and satisfaction. 
• Purchasing regrets.  

Most purchased household items in the last 30 days. 

According to the survey results, the top three household items purchased by respondents are cooking oil, sugar, and vegetables. A significant majority, 7.21%, reported buying cooking oil in the past seven days, with sugar following closely at 6.75% and vegetables at 5.87%.

Ghana 

Bread topped the list of most purchased household items in Ghana with 7.35%. Following closely behind were water, accounting for 7.28%, and sugar, at 6.42%. 

Kenya 

In Kenya, cooking oil was the most purchased household item, with 7.29% of respondents, followed by  sugar (6.57%), and flour with 6.27%. 

Tanzania 

Our research reveals that Tanzanians have a strong preference for sweet items. Sugar claimed the top spot as the most purchased item, with 8.54%. Cooking oil followed closely at 8.23%, with soft drinks such as soda securing third place with 6.44%. 

What is the most important factor that influenced purchase(s)? 

Several factors influence purchasing decisions. According to our survey, quality emerges as the most crucial factor, with 33.18% of respondents indicating that they base their purchases primarily on this aspect. Price closely follows, with 31.07% of respondents considering it when making buying decisions. Brand reputation ranks third, with 14.02% of respondents citing it as a significant factor. Convenience influences 11.46% of respondents’ choices, while packaging plays a role for 7.62%. 

How frequently do you go shopping? 

When questioned about their shopping frequency, the majority, comprising 62.53%, reported shopping at least once a week. Meanwhile, 31.01% stated that they shop once a month, with 4.25% indicating a shopping frequency of once every three months and 2.21% reporting shopping once a year. 

Supermarkets are the preferred shopping destination, accounting for 25.07% of respondents. Marketplaces follow closely behind, at 18.61%, with shops/duka trailing slightly at 18.48%. 

Quality or quantity, which is important  

Our findings indicate a preference for quality over quantity, with a majority (60.08%) of respondents considering quality more important. A notable portion (20.14%) believe that quality and quantity hold equal importance. Additionally, 10.22% believe that circumstances dictate the significance of one over the other. Finally, 9.58% of respondents prioritize quantity over quality. 

How do you define “quality” when it comes to products? 

The survey findings suggest that 40.48% of respondents define quality by performance and functionality, while 39.35% associate it with durability and longevity. Additionally, 17.22% define quality in terms of customer satisfaction. 

Does focusing on producing a larger quantity of products compromises their quality? 

Overall, a majority of the respondents believe that increasing the quantity of production results in a reduction of quality. Specifically, 57.82% of respondents expressed regret for prioritizing quantity over quality, while a much lower percentage, 15.70%, regretted prioritizing quality. 

Methodology/About this Survey    

This dip stick survey was run via the GeoPoll mobile application in March 2024 in Ghana, Kenya, and Tanzania. The sample size was 4,035, composed of random app users between 18 and 60. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.     

Please get in touch with us to get more details about exclusive GeoPoll surveys, conduct a scientific study of dating apps, or other topics in Africa, Asia, and Latin America. 

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We previously published a report on gambling in Africa in January 2022 following a survey among the youth in Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda. In March 2024, we ran the same survey in the same countries and are happy to present the results here: 

Employment Status of the respondents 

This rapid survey, targeting random users, revealed that 38% of respondents are currently employed. Close behind, 21.44% reported being unemployed, while 20.15% identified as business owners or self-employed individuals. Additionally, 19% indicated they were students, with a small 2% unable to work. 

Most Africans have placed bets, and Kenya still leads in betting  

When questioned about their betting experience, 76.16% of respondents have admitted to placing bets, while 23.84% have never engaged in betting.

Notably, Kenya emerges as a standout, with 82.81% of its respondents having placed bets. South Africa follows closely behind with 73.94%, then Ghana with 73.03%, Uganda with 71.43%, Tanzania with 71.13%, and Nigeria with 65.32%. 

In the 2022 study, Kenya led with 83.90% of Kenyans saying they have ever tried their hand at gambling or betting, followed by Nigeria (78%) and South Africa (74%).    

Gambling frequency 

For the respondents who affirmed that they had ever placed bets, we followed up with a question on how often they were gambling. While the 2022 study found that 44.4% placed bets once a month, the latest findings suggest a shift, with only 32% betting at least once a week on average. Additionally, 20.84% place their bets once a month, 17.76% bet at least once a day, and 15.61% bet more than once a day. 

Football betting is the most popular 

According to AEON Football is regarded as one of the most beloved sports across the world,  with a staggering fan base of 3.5 billion people. It is played and followed passionately across Europe, Africa, Asia, and the Americas.  

The sport’s immense popularity is not limited to the professional level, as over 265 million individuals engage in soccer. Our finding also shows that Football is the most preferred sports betting item, with 76.53% leaning towards it. Casino follows with 9.69% and other sports 5.14%. 

During the AFCON 2023 study, it was observed that half of the respondents, engaged in gambling activities. 

Average monthly spend 

When we asked about average monthly spending on placing bets, a big majority (56%) said they spend below $5 USD. 

On average, Tanzania had the highest average spend, followed by Uganda and Ghana. Please note that we used rounded local currency amounts in the survey and used approximate USD bands only for context. 

About this survey 

This GeoPoll rapid survey was conducted in December 2021 among 2.866 youth in Ghana, Nigeria, Kenya, South Africa, Tanzania, Uganda, using the GeoPoll mobile app. The sample was not fully demographically representative and naturally skewed towards younger people in urban areas. The sample consisted of 72% males and 28% female. Age groups were distributed as follows: 18-24 (40%), 25-34 (46%), over 35 (14%). 

To conduct a scientific study on gambling or other topics in Africa, Asia, and Latin America, please contact GeoPoll. 

The post REPORT: Betting in Africa 2024 appeared first on GeoPoll.

Key Findings Summary

Highlights from the survey include the following:

• The Prevalence of Mobile Gaming: The survey reveals a significant tilt towards mobile gaming, with an astounding 92% of respondents playing games on their mobile phones. This preference is driven by increasing smartphone penetration and the Android platform’s dominance, with 92% of respondents having downloaded games from the Google Play Store.
• Engagement: Gaming serves as a primary source of entertainment, relaxation, and a remedy for boredom for the majority of gamers, with 73% playing for fun and 64% for stress relief.
• Expenditure: Financial investment in gaming is noteworthy, with 63% of gamers having made a purchase related to gaming. The amount spent varies, with 29% spending between $2 to $5 monthly, illustrating a willing but cost-conscious gamer base.
• Navigating the Barriers: The report also identifies barriers to gaming purchases, with 47% preferring free games and 44% citing a lack of funds. The cost-related challenges extend beyond purchases, as gamers list the cost of data bundles (42%) and expensive gaming hardware (31%) among their top challenges.
• A Call for Cultural Representation: Over half of the respondents value cultural relevance in games, and a substantial 44% feel there are not enough games with characters that look like them or environments similar to their life, signaling an untapped market for local content creation.
• In-Game Advertising Insights: Despite mixed feelings about ads in games, a surprising 63% have made a purchase after seeing an ad in a game. This suggests that while ads may be met with some resistance, they remain a potent tool for engagement and monetization within the gaming ecosystem.
• The Local Gaming Scene: A striking 56% of respondents are unaware of any games made in Africa, highlighting a significant gap in visibility and market penetration for local developers. However, there is a growing interest in supporting local talent, with varied sentiments across countries regarding the importance of local games.

GeoPoll’s Gaming in Africa survey paints a picture of a vibrant gaming community that is ripe for growth, faced with unique challenges but also teeming with opportunities. The high engagement levels, coupled with a demand for more locally relevant content, underscore the potential for developers and investors to cultivate a thriving gaming industry in Africa.

Download the FREE Report

To gain deeper insights into the evolving gaming trends and to explore the opportunities lying within Africa’s gaming landscape, download the full report.

About this Survey

This study was implemented using GeoPoll’s mobile web research platform. Mobile web is a link-based survey mode that can be taken on a very basic mobile phone browser. In this study, respondents received an initial text message with a link directing them to a webpage to opt-in and complete the survey.

Contact GeoPoll today to learn more about this study and our capabilities.

The post Gaming in Africa 2024: A GeoPoll Report appeared first on GeoPoll.

To assess public awareness and concern about the cholera outbreak, GeoPoll conducted a nationwide survey in Zambia using its proprietary Computer Assisted Telephone Interviewing (CATI) application. The remote mobile phone-based survey addressed a number of topics related to the outbreak, including:

• Access to water for drinking, cooking, and hygiene
• Access to sanitation
• Awareness of the cholera outbreak in Zambia
• Understanding of the causes, risks, and symptoms of cholera
• Household cholera experience and concern
• Access to cholera treatment
• Assessment of the government’s reaction to the outbreak

Findings from the survey show that for more than a third of respondents (35%), there has been a time in the past month when their household did not have sufficient quantities of drinking water when needed. All respondents claim to be aware of the current cholera outbreak, and most understand the causes, symptoms and where to go to seek treatment. Although only 2% of respondents report that anyone in their household has ever suffered from cholera, 36% believe they are at risk of contracting cholera, and 70% are very concerned about getting cholera. This illustrates respondents’ understanding of the severity of the disease.

Click below to download GeoPoll’s full written report on the cholera outbreak in Zambia or scroll down to view the survey data in the interactive dashboard.

Interactive Data Dashboard

Dive deeper into GeoPoll’s data on the cholera outbreak in Zambia using the interactive dashboard below. The dashboard provides responses to each question in the survey, filterable by gender, age group, and province.

Collect Data During Humanitarian Crisis with GeoPoll

GeoPoll regularly conducts international development and humanitarian aid research for United Nations agencies, NGOs, governments, humanitarian groups and other stakeholders in the development and relief sectors.

In times of crisis, GeoPoll’s mobile surveys can reach aid beneficiaries and vulnerable populations to collect vital data on food security, disaster relief, and more. Our remote research capabilities and innovative technology platform allow GeoPoll to survey communities that are inaccessible following natural disasters, conflict, or disease outbreaks, enabling organizations to gather on-the-ground insights and disseminate information quickly and safely.

This study was implemented by GeoPoll using our own mobile research platform and extensive respondent database. The questionnaire was designed by GeoPoll researchers and conducted via GeoPoll’s Computer-Assisted Telephone Interviewing (CATI) application. Data collection occurred from February 22 to March 2, 2024. The survey was offered in English, Bemba, and Nyanja, and conducted from the GeoPoll call center in Lusaka, Zambia.

The diverse sample for the study of 400 respondents includes a gender composition of 50% female and 50% male, and an age breakdown of 25% ages 18-24, 29% ages 25-34, 32% ages 35-50, and 15% ages 51 and over. All 10 provinces (ADM1) in Zambia are equally represented.

For more information on the sample and methodology for this study or to conduct a research study of your own using the GeoPoll CATI application and our call centers around the world, contact us today.

The post GeoPoll Reports: Zambia Cholera Outbreak appeared first on GeoPoll.

Regardless of the circumstances and difficulties a society faces, a functioning media is crucially important to the health and well-being of that society. Broadcast media in Afghanistan, just as it is elsewhere, needs audience data to survive. The local businesses finding a way forward in these uncertain times need to plan their ad campaigns. The NGOs still remaining in the country are under more pressure than ever to make an impact with dwindling resources, making the most of every cent of the communication budget.  And the Afghan people did not just switch off their TVs and radios in August 2021 and resign themselves to totalitarian media darkness – they have content needs they are finding ways to fulfill.

GeoPoll’s Afghanistan Media Audience Landscape Survey marks a pioneering effort in media establishment research post-Kabul’s fall. Conducted between December 2023 and January 2024, this survey leverages Computer Assisted Telephone Interviews (CATI) to engage 2,000 individuals, capturing a comprehensive view of the current media consumption landscape. Among others, this research covers:

• Television and radio audiences nationwide, profiling and sizing viewership and listenership for both local and international broadcasters.
• Insights into internet usage and social media engagement patterns.
• Top educational media content sources.
• Top news sources.

Update: We hosted a webinar with the results. Watch the recording and download the presentation deck.

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Fill out this form to get the FREE topline report with key findings:

To dive deeper into the findings and their implications for media planning, advertising strategies, and content delivery in Afghanistan, please contact Matt Angus-Hammond, Media Audience Measurement Director at GeoPoll.

The post Afghanistan Media Audience Landscape appeared first on GeoPoll.

This report explores the diverse ways in which Valentine’s Day is celebrated across Africa.  

This is a sequel to the earlier report in 2020 on Valentine’s Day: Who’s Celebrating, Gifts, Dates & More. Four years down the line, GeoPoll surveyed 3560 respondents across Nigeria, Kenya, and Tanzania; we embarked to find out the following: 

• Gifting culture on Valentine’s Day 
• Popular gifts for Valentine’s 
• Valentine’s activities 
• Money and Valentine’s 

The survey results reveal a diverse range of relationship statuses among respondents: 42.88% are currently in a relationship, 32.29% are married, 23.14% are single, and 1.69% are divorced. Notably, a significant majority of 70.33% of respondents plan to celebrate Valentine’s Day this year, with 29.67% boycotting.  

Valentine’s Day Gifts 

Gifting on Valentine’s Day is a cherished tradition. From handmade crafts and locally sourced delicacies to imported chocolates and luxury items, gifts vary widely depending on personal preferences and cultural influences. 

Our findings show that 60.84% will be buying a gift for their loved one, 21.56% will not be buying gifts, and 17.60% are unsure. 

Which Valentine’s gift do you plan to give? 

Respondents demonstrated an evident passion for traditional offerings when asked about their preferred gift for Valentine’s Day. Chocolate emerged as the most popular choice, with 14.63% expressing a preference for it, closely followed by flowers at 14.41%. Jewellery and watches ranked third, with 12.46%. Please refer to the chart below for further insights into popular gifting ideas. 

Which Valentine’s gift would you like to receive? 

Based on the survey findings, jewellery and watches emerged as the most desired Valentine’s Day gifts among respondents, leading the list with 11.81%. Close behind were flowers at 11.07% and chocolates at 10.73%. Notably, money also held significant appeal, with 10.54% expressing a preference for monetary gifts on Valentine’s Day.  

Valentine’s Day plan and activities 

We asked respondents what they planned to do on Valentine’s Day, revealing various activities and perspectives. Unsurprisingly, the top choice, with 36.07%, was going out with a loved one or partner. However, an unexpected twist emerged, as 19.13% indicated that the day held no special significance for them and that it was just a typical day without any planned activities. Additionally, 18.85% plan to spend time with friends or family, while 13.78% opt for a cozy day indoors with their partner. Notably, 12.18% intended to treat themselves. 

Who is supposed to plan Valentine’s Day? 

You may be curious about who typically leads in planning Valentine’s Day celebrations. According to the survey results, a significant majority, 76.48%, believe the responsibility falls on the man. Only 23.5% of respondents feel that the girl or lady should plan Valentine’s Day. 

Money, Money, Money! 

Indeed, money plays a significant role in Valentine’s Day celebrations, whether you’re purchasing gifts or planning special activities to mark the occasion of love. With this in mind, we sought to uncover how much people are budgeting to spend on this heartfelt day of celebration.  

Kenyans 

Most Kenyan lovebirds, comprising 37.18%, are prepared to spend between Kes. 1,000 ($6.41) – Kes. 5,000 ($32.05) on Valentine’s Day. Following closely, 31.44% plan to spend less than Kes. 1,000 ($6.41). Additionally, 17.39% intend to splurge between Kes. 5,000 ($32.05) and Kes. 10,000 ($64.10  

Nigerians 

On the other hand, most Nigerian respondents will spend between 9,000 Naira ($6.21) and 45,000 Naira ($31.05) for their loved ones on Valentine’s Day. About 27.98% of participants prefer spending less than 9,000 Naira ($6.21), while 12.39% are inclined to splurge between 45,000 Naira ($31.05) and 90,000 Naira ($62.10). 

Tanzanians 

Among Tanzanian respondents, 33.77% plan to spend between 16,000 TZS ($6.31) and 80,000 TZS ($31.56) on their loved ones. Meanwhile, 32.73% intend to allocate less than 16,000 TZS ($6.31), and 16.10% are prepared to spend between 80,000 TZS ($31.56) and 160,000 TZS ($63.10).  

Social Media Love 

As much as the streets will be painted red, so will social media platforms. 51.10% of the respondents will post their significant others on social media, whereas 48.90% will not post their loved ones.  

Have a happy and loving Valentine’s Day!  

Methodology/About this Survey     

This Exclusive Survey was run via the GeoPoll mobile application in February 2024 in Nigeria, Kenya and Tanzania. The sample size was 3,560, composed of random app users between 18 and 60. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.      

Contact us for more details about exclusive GeoPoll surveys, to conduct a scientific study of Valentine’s Day, or to discuss other topics in Africa, Asia, and Latin America. 

The post Valentine’s Day 2024: Who’s Celebrating, Gifts, Dates & More appeared first on GeoPoll.

In this report, we will share the insights we’ve gained from the study conducted in January 2024 in the two countries, offering a glimpse into Africans’ financial behaviour regarding loans and debt.  

The survey addressed several pressing topics, including: 

• Current financial situation 
• Household income 
• Financial education and literacy 
• Popular lenders 
• Challenges experienced while accessing loans/credit 
• Loan repayment 
• Strategies used to manage and reduce debts 

 Current financial situation 

In October 2022 GeoPoll surveyed Latin America and the Caribbean, Africa, the Middle East, and Asia on the Global Cost of Living Crisis. Part of the findings indicated that rising prices have impacted almost everyone. 75% say prices have “increased a lot,” reducing their family’s standard of living. 

Two years on, the same sentiments persists when individuals were questioned about their current financial status. The largest segment, comprising 37.87% of respondents, characterized their situation as neither good nor bad. Subsequently, 22.26% reported their financial condition as bad, while a close 21.37% expressed a positive outlook, saying it was good. Notably, 10.63% conveyed that their financial situation was terrible. 

Employment Rate 

According to Statista, the unemployment rate in Africa is expected to reach seven percent in 2024. In the period under review, unemployment in the continent peaked at 7.2% in 2021. Unemployment levels varied significantly across African countries. South Africa was estimated to register the highest rate in 2024. 

In Kenya, our survey findings indicate that 42.42% of the respondents are unemployed, 35.55% are employed, and 22.04% own their own businesses. Ghana stands out with a more favorable employment scenario, with 50.22% stating they are employed, 40.61% are unemployed, and 9.17% own a business.  

Household Income 

According to the World Bank almost 700 million people around the world live today in extreme poverty – they subsist on less than $2.15 per day, the extreme poverty line. Just over half of these people live in Sub-Saharan Africa.   

A significant proportion of respondents in Kenya, totaling 40.79%, receive a monthly income within the range of Kes. 10,000 ($61) to Kes. 50,000 ($305). Close behind, 36.81% earn less than Kes. 10,000 ($61). Additionally, 13.67% report earnings between Kes. 50,000 ($305) and Kes. 100,000 ($610), while 5.97% fall into the income bracket of Ke. 100,000 ($610) to Kes. 200,000 ($1,219). Finally, a modest 2.75% indicates earning more than Kes. 200,000 ($1,219).  

A distinct trend emerges in Ghana, where 49.34% of respondents earn a monthly salary of 1000 Ghana Cedis ($80). Following closely, 37.55% fall into the income range of 10,000 Cedis ($800) to 50,000 Cedis ($4,000), with a mere 1.75% indicating an income exceeding 20,000 Cedis ($1,600). 

Financial Knowledge 

When asked how confident they feel about their understanding of financial concepts, including loans and interest rates, the majority, comprising 35.56%, expressed confidence in their financial literacy. Another 31.21% feel neutral, while 20.54% convey high trust. Interestingly, 12.7% acknowledge a lack of confidence in their financial knowledge. 

Borrowing Patterns Across Regions 

Respondents from the two countries exhibited distinct borrowing patterns. A significant 80.24% have previously borrowed loans or incurred debt, while 19.76% have never sought a loan or debt. 

We delved into discovering the primary choices used by people to borrow. Family or Friends emerged as the most favored option, with 26.15%, closely followed by money lenders at 25.78%. Additionally, 24.97% prefer traditional banks, 16.28% opt for credit unions or SACCOS, and 6.81% lean towards other legal means. 

Accessing of loans/credit 

With a significant majority, 77.16%, expressing challenges in accessing loans, we delved into the reasons behind these difficulties. Among the respondents, 27.45% attributed their challenges to inadequate loan amounts, 18.77% lamented the lengthy and challenging application process, and 18.36% cited a poor credit history for loan denials. Collateral requirements were identified by 18.34% as a hindrance, and 11.44% pointed to their high debt levels as contributing to their loan access challenges. 

Use of Loans 

The survey highlighted the diverse purposes for which Africans seek loans. Education is the predominant purpose, with 40.17% utilizing loans to support their studies. Medical needs follow closely at 20.59%, while 17.53% secure loans for home or mortgage purposes. Another 12.05% seek financial assistance for personal interests, 4.87% for entertainment purposes, and, lastly, 4.80% specifically for auto or car loans.  

Debt Management

With 81.12% of respondents acknowledging challenges in repaying loans or debts, we also explored the strategies employed by individuals to manage or alleviate their financial burdens. Notably, 29.77% of respondents adopt budgeting as a means of debt management, while 29.09% opt to reduce their expenses. Additionally, 16.67% seek to enhance their income by exploring additional sources, 16.24% prioritize their debts, and 6.45% negotiate with lenders or creditors.  

What’s next? 

As we embark on the new year, financial considerations take centre stage for many individuals as they strategize around their goals and aspirations. According to The Ascent, 82% of millennials and 74% of Gen Zers intend to establish financial goals for the coming year, surpassing the figures for Gen Xers at 69% and baby boomers at 49%. 

When questioned about their financial outlook for the new year, a significant majority, 73.40%, express optimism that their financial situation will improve, meanwhile, 19.06% anticipate their financial status to remain unchanged, and 7.55% think they will be worse off.  

Methodology/About this Survey   

This Exclusive Dipstick Survey was run via the GeoPoll mobile application in January 2024 in Ghana and Kenya. The sample size was 3,290, composed of random users between ages 18 and 60. Being an app survey, the sample was skewed towards younger age groups, males, and urban dwellers.    

To get more details about exclusive GeoPoll surveys or to conduct a scientific study on finances or other topics in Africa, Asia, and Latin America, please contact us. 

The post The Financial Patterns: A Survey on Loans and Debts in Ghana and Kenya appeared first on GeoPoll.

Summary of Key Findings

1. Widespread Awareness and Interest: Our survey revealed an overwhelming awareness of AFCON 2023, with 93.8% of respondents across the surveyed countries aware of the upcoming tournament, showcasing the sport’s significance beyond mere entertainment.
2. Viewership Intentions and Trends: A significant majority are not only aware of but eagerly anticipating the tournament, with 93% intending to watch. The data shows a high level of engagement, particularly in the 26-35 age group, and points to a gender gap in sports viewership.
3. Media Consumption and Preferences: Traditional TV remains the dominant medium for watching the games, but a considerable shift towards mobile platforms further highlights the changing landscape of media consumption in Africa.
4. Team Support: National teams enjoy strong support, reflecting the role of football in fostering national pride. Watching AFCON is a social affair, with many fans enjoying the games alongside friends and family, often over food and drinks.
5. Merchandise and Betting Trends: The tournament drives significant economic activity, with nearly half of the respondents purchasing team merchandise and over 60% engaging in sports betting, underscoring the commercial potential tied to such events.
6. Cultural and Social Impact: The survey captures the belief in AFCON’s substantial cultural and social impact, illustrating how football events are intertwined with the societal fabric of African nations.

Get the FREE GeoPoll AFCON 2023 Report

Whether you are a business looking to tap into the African market, a sports enthusiast, or a policymaker, this report offers invaluable insights into the vibrant world of African football. In the 14-page report, we unpack the data and provide analytical insights into every theme covered.

Fill this form to download the full GeoPoll report for free.

Dive Deeper: Interactive Dashboard

Contact GeoPoll to learn more about this study and our capabilities.

The post GeoPoll AFCON 2023 Report: Engagement and Perceptions appeared first on GeoPoll.

We also conducted research on several societal, technological, commercial, and development topics. Here is a quick recap of some of the reports we published in 2023.

The GeoPoll Socio-Political Barometer Survey – DRC

Throughout 2022 and 2023, GeoPoll conducted multiple rounds of the Socio-Political Barometer survey in the DRC in the lead-up to the 2023 elections. This series of surveys, employing a combination of modes and massive, representative samples from across the country, gathered rapid, accurate data on key social and political issues, reflecting public sentiment during a volatile election period.

Private Sector Investment in Climate Adaptation Innovations in East Africa

GeoPoll’s report, in collaboration with AVPA, the Lemelson Foundation, and Weber Shandwick, examined private sector investment in climate adaptation innovations in East Africa. It assessed the challenges and opportunities for investment in climate adaptation technologies, focusing on agriculture, health, and infrastructure. The comprehensive study, encompassing an extensive literature review, a representative survey, and expert interviews, provides a roadmap for impact investors and decision-makers to promote innovative climate adaptation technologies and financial models in East Africa.

South Africa Energy Crisis

Our April 2023 survey delved into South Africa’s well-publicized energy crisis, characterized by frequent power cuts, infamously known as load-shedding. The findings highlighted public dissatisfaction with energy provision, coping strategies, and the crisis’s impact on internet connectivity, food preservation, appliance damage, work, health, and safety. The report underlined the political implications of the crisis, with many respondents dissatisfied with the government’s response and its influence on upcoming elections.

Brand Africa 100: The Best Brands in Africa – 2023

GeoPoll’s collaboration with Brand Africa, Kantar, and Brand Leadership produced the 13^th Brand Africa 100 report, showing the most popular brands in Africa across several themes. The survey spanned 32 African countries, emphasizing consumer preferences and trends. It introduced new categories highlighting brands excelling in societal and environmental contributions, offering a panoramic view of brand perception across the continent.

Africa MSME Pulse Survey Report 2023

In its second edition, in collaboration with Africa 118, the Africa MSME Pulse survey interviewed small businesses in Ethiopia, Kenya, Nigeria, and South Africa to explore the current challenges, outlooks, and trends impacting small businesses in Africa. It covered aspects like employment, marketing channels, technology use, business finance, and information needs, providing a comprehensive understanding of small business dynamics in these countries.

Mental Health: GeoPoll Report and Findings

During Mental Health Awareness Month, we conducted a survey in Nigeria and Kenya, gathering insights into mental health triggers, relationships, workplace impacts, and service accessibility. The survey underscored the varied mental health ratings among respondents, highlighting positivity towards life despite challenges in work and relationships due to mental health issues, and pointed to the critical need for increased mental health awareness and better access to services.

Nigeria Elections 2023

In the run-up to the Nigeria 2023 Election, GeoPoll conducted an opinion poll to assess public perceptions around the state of the country and voting plans. After the election, we ran another survey analyzed the Nigerian Presidential Election of 2023, revealing public perceptions of voter turnout, election experiences, safety at polling stations, and views on the electoral process. Key findings included widespread concerns about election fairness, integrity, and trust in the electoral commission, reflecting significant public dissatisfaction with democracy and electoral transparency in Nigeria.

Opposition Party Protests in Kenya, Nigeria, and South Africa

On March 20^th 2023, Kenya, Nigeria, and South Africa carried out unprecedented, simultaneous protests. In our unique capability of collecting data faster than anyone else even in the face of challenges on the ground, GeoPoll conducted surveys in the three countries on the Protests Day, analyzed the data and released the report, all in the same day! The surveys assessed public opinions on national direction, frustration, and fears, as well as people’s participation and thoughts on the effectiveness of the protests.

Liberia 2023 Elections Survey

Liberia is another African country to hold elections in 2023. Ahead of the elections, GeoPoll’s survey unveiled public distrust in the government, widespread perceptions of corruption, socio-economic challenges, and a strong desire for increased female leadership. The survey also indicated high voter engagement and diverse factors influencing voter choices, emphasizing leadership qualities and experience over tribe and party affiliation.

Social Media Usage Trends in Africa: GeoPoll Report

Social media usage continues to grow exponentially in Africa. We conducted a survey across Ghana, Kenya, Nigeria, and South Africa to gather insights into social media’s evolving role. The report covered popular platforms, reasons for use, mobile dominance, e-commerce, advertising trends, and mental health implications of social media, providing a detailed view of its influence in communication and commerce.

Nigeria Traffic Report and Citizen Feedback on the New Rail Transit System

Lagos’ traffic jams are renowned world over. Part of the government’s plan to reduce the challenge was the introduction of the the Lagos Rail Mass Transit system in 2023. GeoPoll conducted a survey to delve into Nigeria’s traffic challenges and public perception of the new Transit system. It highlighted the daily struggles with traffic congestion and mixed expectations regarding the new metro system’s ability to alleviate these issues, reflecting on government efforts and public anticipation.

Online Influencers’ Influence in Kenya and Nigeria 2023

The position of the social influencer for brands is one that divides opinions. What, really, is the influence of influencers? GeoPoll’s study on the influencer landscape in Kenya and Nigeria explored social media platform usage, influencer types followed, trust in recommendations, their impact on purchasing decisions, and the top influencers based on public mentions, offered valuable, local insights into the digital influencer dynamics.We interviewed an influencer to hear her perspective from the other side, too.

Digital Dating in Africa – GeoPoll Report

Dating, as with most aspects of life, has gone digital in recent years. The 2023 GeoPoll report on digital dating in Africa, covering Ghana, Kenya, and Uganda, highlighted the significant use and impact of dating apps. It explored aspects such as app popularity, user demographics, motivations for app usage, popular platforms, app features, safety concerns, and the intersection of digital and traditional dating methods, to provide a comprehensive understanding of the digital dating landscape in these countries.

Looking ahead

There are just a few reports that we published, from our extensive research worldwide. We produced hundreds of high impact reports for our clients in international and local development, commercial brands, media houses, and other research agencies. These reports not only shed light on key societal and economic dynamics but also reflect GeoPoll’s commitment to delivering insightful, data-driven analysis.

As we move into 2024, we remain dedicated to producing high-quality, relevant research that provides valuable insights and informs decision-making in various contexts. Stay tuned for more pioneering studies and comprehensive data analysis that will continue to shape understanding and strategy in our rapidly evolving world.

For a deeper dive into each of these topics, please visit GeoPoll’s blog. Get exclusive GeoPoll reports direct to your email inbox by subscribing to our monthly newsletter. If you would like to commission research or provide ideas for studies we can run in 2024, please reach out!

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