Mobile Web Surveys

Send Mobile Web Surveys to Respondents in Emerging Markets

Conducting research in emerging markets throughout Africa, Asia, the Middle East, and Latin America is more important than ever before, and the mobile phone is the fastest, most cost-effective way to conduct research in these areas. That’s why GeoPoll provides clients the options to send mobile surveys via several modes, including text message (SMS), mobile web, mobile application, and voice calls.

Mobile web surveys are sent to respondents via an initial text message containing a link to a mobile web survey, which can be hosted by GeoPoll or an external platform. Mobile web surveys are popular because they allow for more complex question types, including video, picture, and matrix questions. While they require the respondent to have a data (internet) connection, they do not require a smartphone.

mobile web surveys

How Mobile Web Surveys Work


    Mobile web supports multiple question types including open-ended, matrix, video, picture, and select all that apply


    GeoPoll allows for respondent screening survey routing which enables you to add skip patterns and design complex surveys


    GeoPoll can send surveys to the GeoPoll respondent database or to mobile phone numbers provided by you


    Survey invitations are sent by text message, and respondents then complete the mobile web survey via a phone browser


    GeoPoll provides data in your chosen format, which can include pivot tables, raw data, written reports, custom dashboard visualizations or infographics

GeoPoll Advantages

Reach any mobile device

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile application, and voice calls from trained interviewers, allowing us to reach anyone with access to any type of mobile phone. Choose which mode is right for you.

Full service research team

The GeoPoll team are experts in mobile data collection and can assist you with questionnaire design, survey scripting, data analysis, and report creation, ensuring our research is seamlessly integrated with your own processes and goals. Meet our team.

Seamless respondent experience

Direct integration with mobile network operators ensures messages are sent in real-time and are free for respondents. GeoPoll provides incentives immediately upon survey completion. Learn about our mobile methodology. 

Wide reach and targeting

GeoPoll has a total reach of over 250 million mobile subscribers and 5 million profiled respondents. We can reach every province or state within a country and target respondents by gender, age, location, and other criteria. View our country coverage details. 

GeoPoll Coverage

GeoPoll has experience administering mobile-based surveys all over the world for clients ranging from global brands and international development organizations to local media stations and NGOs. We have completed projects in all of the below countries and can conduct research via select methods around the world. Contact us to request more information on our capabilities and respondents around the world.

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