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Mobile Web Surveys

Send Mobile Web Surveys to Respondents in Emerging Markets

Conducting research in emerging markets throughout Africa, Asia, the Middle East, and Latin America is more important than ever before, and the mobile phone is the fastest, most cost-effective way to conduct research in these areas. That’s why GeoPoll provides clients the options to send mobile surveys via several modes, including text message (SMS), mobile web, mobile application, and voice calls.

Mobile web surveys are sent to respondents via an initial text message containing a link to a mobile web survey, which can be hosted by GeoPoll or an external platform. Mobile web surveys are popular because they allow for more complex question types, including video, picture, and matrix questions. While they require the respondent to have a data (internet) connection, they do not require a smartphone.

mobile web surveys

How Mobile Web Surveys Work


    Mobile web supports multiple question types including open-ended, matrix, video, picture, and select all that apply


    GeoPoll allows for respondent screening survey routing which enables you to add skip patterns and design complex surveys


    GeoPoll can send surveys to the GeoPoll respondent database or to mobile phone numbers provided by you


    Survey invitations are sent by text message, and respondents then complete the mobile web survey via a phone browser


    GeoPoll provides data in your chosen format, which can include pivot tables, raw data, written reports, custom dashboard visualizations or infographics

GeoPoll Mobile Web Surveying Capabilities

Flexible link options

GeoPoll can create mobile web surveys through our own platform, or you can send GeoPoll respondents to your own mobile web link

Real-time data collection

GeoPoll sends surveys in real-time, and raw results and dashboard visualizations when chosen are available within hours of data collection

Incentivized surveys

GeoPoll provides incentives for completed mobile web surveys, which are deposited immediately via airtime credit or mobile money.

Respondent targeting

GeoPoll’s database of respondents can be targeted by demographics, location, custom screening questions, or you can send mobile web surveys to your own list of respondents

Mobile Web Survey Availability

GeoPoll has a panel of active survey respondents in each country listed below, and can send mobile web surveys to additional countries upon request

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