Mobile Web Surveys in Emerging Markets
Conducting research in emerging markets throughout Africa, Asia, the Middle East, and Latin America is more important than ever before, and the mobile phone is the fastest, most cost-effective way to conduct research in these areas. That’s why GeoPoll provides clients the options to send mobile surveys via several modes, including text message (SMS), mobile web, mobile application, and voice calls.
Mobile web surveys are sent to respondents via an initial text message containing a link to a mobile web survey, which can be hosted by GeoPoll or an external platform. Mobile web surveys are popular because they allow for more complex question types, including video, picture, and matrix questions. While they require the respondent to have a data (internet) connection, they do not require a smartphone.
GeoPoll Process: Mobile Web and Link Surveys
Mobile web supports multiple question types including open-ended, matrix, video, picture, and select all that apply
Include Survey Routing
GeoPoll allows for respondent screening survey routing which enables you to add skip patterns and design complex surveys
GeoPoll can send surveys to the GeoPoll respondent database or to mobile phone numbers provided by you
Survey invitations are sent by text message, and respondents then complete the mobile web survey via a phone browser
GeoPoll provides data in your chosen format, which can include pivot tables, raw data, written reports, custom dashboard visualizations or infographics
How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.
Extensive Call Center Network
GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.
Existing Database of Respondents
GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.
Multi-Modal Data Collection
Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.
Full Service Research Team
Our experienced team manages everything from questionnaire design to interviewer training and data analysis.