Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed radio listenership in Ghana for the past three months from May 1st – July 31st. We examined both ratings* and share** for radio stations in Ghana.
The Ghana landscape has an array of radio stations with each region boasting a number of unique stations. This local variety means that only a few stations are listened to nationally, with the majority of people listening to “other” stations which are only available in some areas. For those stations which are nationally ranked, Kessben FM, Peace FM and Adom FM record the highest ratings throughout the day. These 3 stations have their highest ratings in the morning between 06:00 to 10:00, as demonstrated in the chart below.
GeoPoll also examined average share over the entire period from May 1st – July 31st. Ghana listenership is fragmented by region, so we examined audience share for a specific location, in this case Greater Accra. Looking at Greater Accra we can see a clearer list of top stations than would emerge nationally. In Greater Accra, Peace FM ranks first, with an average of 27% share, and Adom FM is second with 23% share. The top stations in Greater Accra are listed below.
*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.
**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.