GeoPoll has been increasingly tasked with transitioning face-to-face research projects to CATI, a remote research methodology which gathers data through voice calls. As a result, over the past few months we have been rapidly opening remote call centers, training survey interviewers, and deploying new Computer Assisted Telephone Interviewing projects. We are pleased to share that in June 2020 GeoPoll’s CATI services operated in 41 countries, and we managed over 700 survey interviewers who completed more than 85,000 voice call interviews.
GeoPoll oversees call centers throughout Africa, Latin America, and Asia that enable remote data collection on vital indicators including food security, access to healthcare, and more. We are conducting studies for partners that directly relate to the pandemic, such as the Insights2Impact COVID-19 tracker, as well as those which track the indirect effects of coronavirus, and other studies which are not currently possible to administer in-person due to coronavirus and related travel restrictions.
Conducting survey research through CATI is an excellent substitute for in-person research, as this method can reach illiterate populations, only requires the respondent has access to a basic mobile handset, and is administered by a trained interviewer, rather than being self-administered by the respondent. CATI also allow for longer survey questionnaires than can typically be used in modes such as SMS, and have been found to have higher response rates and completion rates than Interactive Voice Response (IVR).
GeoPoll’s team is experienced in quickly launching new call centers and CATI projects. Our CATI operations are led by our dedicated solutions team, consisting of GeoPoll staff located in the United States, Kenya, and South Africa, and are supported by trusted GeoPoll partners around the globe. Data collection and interviewer monitoring are enabled by GeoPoll’s proprietary CATI application, which was built specifically for use in emerging markets.
GeoPoll Computer Assisted Interviewing Application
GeoPoll’s CATI application is a simple to use application that facilitates GeoPoll’s CATI survey projects. Using the CATI application, interviewers are guided through each survey and can easily record responses and take notes during an interview. The application operates using only a mobile device or tablet, meaning interviewers do not need specialized hardware to get started. This has enabled GeoPoll to remotely onboard and train new interviewers during the COVID-19 crisis, when many of our call centers have transitioned to operating remotely.
Features of the GeoPoll CATI Application include:
- Supports multiple languages and scripts
- An offline mode allows for interviews to be conducted when device is offline and automatically uploaded when connectivity is present
- Supports multiple question types including multiple choice, open ended, media capture, and more
- Includes a secure login and multiple levels of access to ensure all data is secured
- Integrated with phone dialer
- Provides immediate airtime incentives in many markets
Conduct CATI Interviews in Africa, Asia, Latin America
GeoPoll has conducted CATI interviews in the following countries and can launch in new markets within 30 days. To request more information on our capabilities please contact us.
Africa CATI Capabilities:
GeoPoll has completed CATI projects in all of the below countries in sub-Saharan Africa and North Africa:
- Burkina Faso
- Central African Republic
- Côte D’Ivoire
- Democratic Republic of Congo
- Republic of Congo
- Sierra Leone
- South Africa
- South Sudan
The Americas CATI Capabilities:
GeoPoll has completed CATI projects in all of the below countries in North, Central, and South America, and the Caribbean:
- Dominican Republic
- El Salvador
- Trinidad & Tobago
Asia and The Middle East CATI Capabilities:
GeoPoll has completed CATI projects in all of the below countries in South Asia, Southeast Asia and The Middle East
- Sri Lanka