Market Research Methods

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

GeoPoll’s CATI Operations in Africa, Asia, Latin America

GeoPoll has been increasingly tasked with transitioning face-to-face research projects to CATI, a remote research methodology which gathers data through voice calls. As a result, over the past [...]

Transitioning to Remote Call Centers in Africa, Asia, and Latin America

A tenant of GeoPoll’s research solutions is the ability to collect data remotely; in 2012 we conducted one of the first-ever remote surveys in the Democratic Republic of Congo via 2-way SMS. We [...]

Conducting Research in Latin America & the Caribbean 

Latin America & the Caribbean is a vast area that spreads from Mexico to the islands that make up the Caribbean and throughout South America. The region is characterized by a relatively young [...]

Data Collection in the Sahel

Accurate and timely data collection is an essential part of mitigating crises in emerging markets with vulnerable populations. The United Nations characterizes the Sahel, which spans ten [...]

Interactive Voice Response vs Computer Assisted Telephone Interviewing for Survey Research

One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]

GeoPoll Launches Center for CATI Surveys in Nigeria

GeoPoll offers multi-modal mobile data collection, and CATI (Computer Assisted Telephone Interviewing) is one of our most frequently requested modes, as it allows organizations to reach [...]

Testing Survey Modes to Collect Taxpayer Data in Liberia

GeoPoll regularly works with partners looking to conduct remote mobile surveys with extremely targeted populations, and our team has become experts in the survey modes and research techniques [...]

Tracking Perceptions of District-Level Candidates in Liberia through Computer-Assisted Telephone Interviewing (CATI)

Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll [...]

TechChange Features GeoPoll in its “Mobiles for International Development” Course

TechChange’s “Mobiles for International Development” online professional development course featured GeoPoll this month. In a live lecture and demo session titled “New Approaches to Mobile [...]

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