Consumer Insights Research

From collection to insight, GeoPoll turns client and market interactions into decisions that drive growth.


Data for Better Decision Making

Winning in today’s markets means understanding exactly what drives your customers’ purchasing decisions. GeoPoll provides you with the insights to identify opportunities, optimize your ad spend, and strengthen brand health. Behind every number we provide is high-quality research derived from real humans, analyzed by experts, and designed to cut through noise and show you what really matters. GeoPoll Consumer Insights help you act faster, compete smarter, and grow with confidence.

Bespoke Research

A flexible and dynamic approach to gather consumer insights on any topic you need, when you need them, whether one-time or on ongoing basis.

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Product & Concept Testing

Gather much-needed insights on pricing, packaging, how consumers will react to new products, and more, and make timely changes.

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Audience Measurement

Subscribe to GeoPoll Audience Measurement (GAM) data, or run custom research to understand how audiences connect with content and advertising

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Brand Health Tracking

Gather insights to help you create experiences that foster brand loyalty, strategic resilience, and do it well.

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Customer Experience

Identify and solve customer pain points, track customer experience over time, and make strategic improvements to your CX.

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Advertising Testing

Ensure that your creatives and campaigns resonate with your target audience and measure their impact.

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Trade and Shopper Insights

Folster a deeper connection with your customers, optimize pricing strategies, enhance shopping experiences, and stay ahead of the competition.

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User and Attitude Studies

Understand your customers' attitudes and behaviors and how they align with your products, and refine your brand strategies.

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Past Consumer Insights Work

Case Studies

Coronavirus Research | 4 min. read

Report: The Economic Impact of COVID-19 in Africa

The Economic Impact of COVID-19 in Sub-Saharan Africa This article draws from GeoPoll’s May 2021 report on the ongoing economic, social, and […]

Case Study

Impact(ED) Case Study

Impact(ED) International uses GeoPoll SMS surveys to conduct an audience measurement study for the “My Better World” TV series in Nigeria.

Case Study

Diageo Nigeria Case Study

Diageo turned to GeoPoll to conduct rapid, remote mobile surveys with current and potential customers in Nigeria for agile decision-making.


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