Africa MSME report

Micro, Small and Medium Enterprises (MSMEs) play a major role in most economies, particularly in countries classified as ‘emerging’ and ‘developing’ by the World Bank. In sub-Saharan Africa, MSMEs account for the lion’s share of the private sector businesses and provide a majority of the formal and informal jobs. SMEs represent an important driver of economic growth, and their success is a key indicator of a country’s overall economic health.

The past two years have presented unprecedented challenges for MSMEs – particularly in developing countries, including those in sub-Saharan Africa. Lockdowns, containment measures, and demand shifts in response to COVID-19 have pushed many MSMEs to the brink. At the same time, access to affordable funding has become more and more limited.

The Africa SME Pulse Survey

With these challenges in mind, GeoPoll and Africa 118 conducted a joint survey in December 2021, to assess the health and outlook of MSMEs in Kenya, Nigeria, and South Africa. The survey addressed a number of regionally and globally important topics, including:

  • The impact of COVID-19 on small businesses
  • Changes in employment and workplace dynamics
  • Supply chain disruptions
  • Optimism for the future
  • Reliance and investment in technology
  • SaaS adoption
  • Preferred online marketing channels and platforms
  • Planned marketing spend
  • SME financing sources

The detailed report is free to download, here. In the 17-page report, we delve into every aspect of the survey, presenting the findings and adding comparative commentary from similar studies and the opinions of our experts.

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Interactive Dashboard:

You can also interact with the results in full in the interactive dashboard below:

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GeoPoll and Africa 118 will be collaborating on further studies covering the SME space in Africa. If you need more information about the survey and our capabilities, please contact us.

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