Kantar-GeoPoll Media Measurement collects daily data on TV ratings*, share**, and audience size in Rwanda. This unprecedented, real-time information allows media owners and agencies to make more effective decisions on ad buys and programming. This report includes data on the top TV stations in Rwanda from July to September. To subscribe to our full product, which includes overnight ratings that can be filtered by demographics, location, and more, register for a GeoPoll account or contact us for more information.
In Q3, from July 1st to September 30th 2015, GeoPoll found that, as in Q2, Rwanda TV dominated the Rwanda TV landscape. As shown in the below ratings chart, Rwanda TV maintains higher ratings than any other station throughout the day, and has a peak in viewership at 20:00. At 20:00, Rwanda TV has a rating of 4.0, which drops to 3.8 at 20:30 and 3.4 at 21:00. The other stations in the Top 5, which include TV1, TV10, Lemingo TV, and Canal+, have generally consistent ratings throughout the day, with slight peaks during certain time blocks.
When looking at audience share in Q3, we again see Rwanda TV’s dominance: from July – September 2015 Rwanda TV had an average audience share of 58.6%, meaning over half of those watching TV at any one time are tuned into Rwanda TV. The number 2 station is TV1, with a share of 18.6%, followed by TV10 and Lemigo TV, which have similar shares of 7.4% and 7.3% respectively. Other stations with over 1% audience share in Rwanda are Canal+, TV5, and BBC.
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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.
**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.