The Connected Nigerian Consumer: Mobile Money

According to World Bank statistics cited in The National, “less than 6% of Nigerians use their handsets to transact using mobile money, compared with 73% of Kenyans.” Although Kenya is a leader [...]

The Connected Nigerian Consumer: Nigeria Consumer Behaviour, Income, and eCommerce

Almost half of the Nigerian population have internet connectivity, supported by high mobile penetration, and as Africa’s largest economy Nigeria is one of the most prosperous consumer markets in [...]

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