This report explores the diverse ways in which Valentine’s Day is celebrated across Africa.  

This is a sequel to the earlier report in 2020 on Valentine’s Day: Who’s Celebrating, Gifts, Dates & More. Four years down the line, GeoPoll surveyed 3560 respondents across Nigeria, Kenya, and Tanzania; we embarked to find out the following: 

• Gifting culture on Valentine’s Day 
• Popular gifts for Valentine’s 
• Valentine’s activities 
• Money and Valentine’s 

The survey results reveal a diverse range of relationship statuses among respondents: 42.88% are currently in a relationship, 32.29% are married, 23.14% are single, and 1.69% are divorced. Notably, a significant majority of 70.33% of respondents plan to celebrate Valentine’s Day this year, with 29.67% boycotting.  

Valentine’s Day Gifts 

Gifting on Valentine’s Day is a cherished tradition. From handmade crafts and locally sourced delicacies to imported chocolates and luxury items, gifts vary widely depending on personal preferences and cultural influences. 

Our findings show that 60.84% will be buying a gift for their loved one, 21.56% will not be buying gifts, and 17.60% are unsure. 

Which Valentine’s gift do you plan to give? 

Respondents demonstrated an evident passion for traditional offerings when asked about their preferred gift for Valentine’s Day. Chocolate emerged as the most popular choice, with 14.63% expressing a preference for it, closely followed by flowers at 14.41%. Jewellery and watches ranked third, with 12.46%. Please refer to the chart below for further insights into popular gifting ideas. 

Which Valentine’s gift would you like to receive? 

Based on the survey findings, jewellery and watches emerged as the most desired Valentine’s Day gifts among respondents, leading the list with 11.81%. Close behind were flowers at 11.07% and chocolates at 10.73%. Notably, money also held significant appeal, with 10.54% expressing a preference for monetary gifts on Valentine’s Day.  

Valentine’s Day plan and activities 

We asked respondents what they planned to do on Valentine’s Day, revealing various activities and perspectives. Unsurprisingly, the top choice, with 36.07%, was going out with a loved one or partner. However, an unexpected twist emerged, as 19.13% indicated that the day held no special significance for them and that it was just a typical day without any planned activities. Additionally, 18.85% plan to spend time with friends or family, while 13.78% opt for a cozy day indoors with their partner. Notably, 12.18% intended to treat themselves. 

Who is supposed to plan Valentine’s Day? 

You may be curious about who typically leads in planning Valentine’s Day celebrations. According to the survey results, a significant majority, 76.48%, believe the responsibility falls on the man. Only 23.5% of respondents feel that the girl or lady should plan Valentine’s Day. 

Money, Money, Money! 

Indeed, money plays a significant role in Valentine’s Day celebrations, whether you’re purchasing gifts or planning special activities to mark the occasion of love. With this in mind, we sought to uncover how much people are budgeting to spend on this heartfelt day of celebration.  

Kenyans 

Most Kenyan lovebirds, comprising 37.18%, are prepared to spend between Kes. 1,000 ($6.41) – Kes. 5,000 ($32.05) on Valentine’s Day. Following closely, 31.44% plan to spend less than Kes. 1,000 ($6.41). Additionally, 17.39% intend to splurge between Kes. 5,000 ($32.05) and Kes. 10,000 ($64.10  

Nigerians 

On the other hand, most Nigerian respondents will spend between 9,000 Naira ($6.21) and 45,000 Naira ($31.05) for their loved ones on Valentine’s Day. About 27.98% of participants prefer spending less than 9,000 Naira ($6.21), while 12.39% are inclined to splurge between 45,000 Naira ($31.05) and 90,000 Naira ($62.10). 

Tanzanians 

Among Tanzanian respondents, 33.77% plan to spend between 16,000 TZS ($6.31) and 80,000 TZS ($31.56) on their loved ones. Meanwhile, 32.73% intend to allocate less than 16,000 TZS ($6.31), and 16.10% are prepared to spend between 80,000 TZS ($31.56) and 160,000 TZS ($63.10).  

Social Media Love 

As much as the streets will be painted red, so will social media platforms. 51.10% of the respondents will post their significant others on social media, whereas 48.90% will not post their loved ones.  

Have a happy and loving Valentine’s Day!  

Methodology/About this Survey     

This Exclusive Survey was run via the GeoPoll mobile application in February 2024 in Nigeria, Kenya and Tanzania. The sample size was 3,560, composed of random app users between 18 and 60. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.      

Contact us for more details about exclusive GeoPoll surveys, to conduct a scientific study of Valentine’s Day, or to discuss other topics in Africa, Asia, and Latin America. 

The post Valentine’s Day 2024: Who’s Celebrating, Gifts, Dates & More appeared first on GeoPoll.

In this report, we will share the insights we’ve gained from the study conducted in January 2024 in the two countries, offering a glimpse into Africans’ financial behaviour regarding loans and debt.  

The survey addressed several pressing topics, including: 

• Current financial situation 
• Household income 
• Financial education and literacy 
• Popular lenders 
• Challenges experienced while accessing loans/credit 
• Loan repayment 
• Strategies used to manage and reduce debts 

 Current financial situation 

In October 2022 GeoPoll surveyed Latin America and the Caribbean, Africa, the Middle East, and Asia on the Global Cost of Living Crisis. Part of the findings indicated that rising prices have impacted almost everyone. 75% say prices have “increased a lot,” reducing their family’s standard of living. 

Two years on, the same sentiments persists when individuals were questioned about their current financial status. The largest segment, comprising 37.87% of respondents, characterized their situation as neither good nor bad. Subsequently, 22.26% reported their financial condition as bad, while a close 21.37% expressed a positive outlook, saying it was good. Notably, 10.63% conveyed that their financial situation was terrible. 

Employment Rate 

According to Statista, the unemployment rate in Africa is expected to reach seven percent in 2024. In the period under review, unemployment in the continent peaked at 7.2% in 2021. Unemployment levels varied significantly across African countries. South Africa was estimated to register the highest rate in 2024. 

In Kenya, our survey findings indicate that 42.42% of the respondents are unemployed, 35.55% are employed, and 22.04% own their own businesses. Ghana stands out with a more favorable employment scenario, with 50.22% stating they are employed, 40.61% are unemployed, and 9.17% own a business.  

Household Income 

According to the World Bank almost 700 million people around the world live today in extreme poverty – they subsist on less than $2.15 per day, the extreme poverty line. Just over half of these people live in Sub-Saharan Africa.   

A significant proportion of respondents in Kenya, totaling 40.79%, receive a monthly income within the range of Kes. 10,000 ($61) to Kes. 50,000 ($305). Close behind, 36.81% earn less than Kes. 10,000 ($61). Additionally, 13.67% report earnings between Kes. 50,000 ($305) and Kes. 100,000 ($610), while 5.97% fall into the income bracket of Ke. 100,000 ($610) to Kes. 200,000 ($1,219). Finally, a modest 2.75% indicates earning more than Kes. 200,000 ($1,219).  

A distinct trend emerges in Ghana, where 49.34% of respondents earn a monthly salary of 1000 Ghana Cedis ($80). Following closely, 37.55% fall into the income range of 10,000 Cedis ($800) to 50,000 Cedis ($4,000), with a mere 1.75% indicating an income exceeding 20,000 Cedis ($1,600). 

Financial Knowledge 

When asked how confident they feel about their understanding of financial concepts, including loans and interest rates, the majority, comprising 35.56%, expressed confidence in their financial literacy. Another 31.21% feel neutral, while 20.54% convey high trust. Interestingly, 12.7% acknowledge a lack of confidence in their financial knowledge. 

Borrowing Patterns Across Regions 

Respondents from the two countries exhibited distinct borrowing patterns. A significant 80.24% have previously borrowed loans or incurred debt, while 19.76% have never sought a loan or debt. 

We delved into discovering the primary choices used by people to borrow. Family or Friends emerged as the most favored option, with 26.15%, closely followed by money lenders at 25.78%. Additionally, 24.97% prefer traditional banks, 16.28% opt for credit unions or SACCOS, and 6.81% lean towards other legal means. 

Accessing of loans/credit 

With a significant majority, 77.16%, expressing challenges in accessing loans, we delved into the reasons behind these difficulties. Among the respondents, 27.45% attributed their challenges to inadequate loan amounts, 18.77% lamented the lengthy and challenging application process, and 18.36% cited a poor credit history for loan denials. Collateral requirements were identified by 18.34% as a hindrance, and 11.44% pointed to their high debt levels as contributing to their loan access challenges. 

Use of Loans 

The survey highlighted the diverse purposes for which Africans seek loans. Education is the predominant purpose, with 40.17% utilizing loans to support their studies. Medical needs follow closely at 20.59%, while 17.53% secure loans for home or mortgage purposes. Another 12.05% seek financial assistance for personal interests, 4.87% for entertainment purposes, and, lastly, 4.80% specifically for auto or car loans.  

Debt Management

With 81.12% of respondents acknowledging challenges in repaying loans or debts, we also explored the strategies employed by individuals to manage or alleviate their financial burdens. Notably, 29.77% of respondents adopt budgeting as a means of debt management, while 29.09% opt to reduce their expenses. Additionally, 16.67% seek to enhance their income by exploring additional sources, 16.24% prioritize their debts, and 6.45% negotiate with lenders or creditors.  

What’s next? 

As we embark on the new year, financial considerations take centre stage for many individuals as they strategize around their goals and aspirations. According to The Ascent, 82% of millennials and 74% of Gen Zers intend to establish financial goals for the coming year, surpassing the figures for Gen Xers at 69% and baby boomers at 49%. 

When questioned about their financial outlook for the new year, a significant majority, 73.40%, express optimism that their financial situation will improve, meanwhile, 19.06% anticipate their financial status to remain unchanged, and 7.55% think they will be worse off.  

Methodology/About this Survey   

This Exclusive Dipstick Survey was run via the GeoPoll mobile application in January 2024 in Ghana and Kenya. The sample size was 3,290, composed of random users between ages 18 and 60. Being an app survey, the sample was skewed towards younger age groups, males, and urban dwellers.    

To get more details about exclusive GeoPoll surveys or to conduct a scientific study on finances or other topics in Africa, Asia, and Latin America, please contact us. 

The post The Financial Patterns: A Survey on Loans and Debts in Ghana and Kenya appeared first on GeoPoll.

In a smartphone-dominated world, where our lives are closely linked to the digital landscape, it’s easy to overlook alternative income sources. While GeoPoll has become a reliable survey platform, not everyone can access a smartphone. This blog post will explore creative ways to leverage GeoPoll without relying on a smartphone. 

SMS-Based Surveys 

For those who do not own a smartphone, GeoPoll offers SMS-based surveys as an accessible alternative. By registering your phone number with GeoPoll, you can receive survey invitations via text messages. Responding to these surveys through SMS allows you to share your opinions and accumulate rewards without needing a smartphone or an internet connection. 

SMS surveys can be sent to any phone, with or without internet access, and will be received even if the phone does not have service or is turned off when the message is sent. GeoPoll’s direct integration with Mobile Network Operators ensures respondents have a seamless experience taking SMS surveys, which do not cost any money for a respondent to receive or respond to—GeoPoll deposits airtime credit incentives immediately upon survey completion. 

Click to learn more about SMS surveys 

Utilizing Feature Phones 

While smartphones are prevalent, feature phones still have a significant presence, especially in certain regions. GeoPoll recognizes this diversity and provides options for users with feature phones. If your device can receive text messages, you can still participate in surveys and contribute your insights to various market research studies. 

Desktop Accessibility 

If you find yourself without a smartphone but have access to a computer, you can still participate in surveys and earn rewards. Through mobile web surveys, you receive survey links in a couple of ways: SMS or Social Media. You then click on the link and get redirected to a web page where you complete the survey. After completing the survey, you will be instructed to input your phone number, which will be used to send you the incentive.  

Face to Face  

Face-to-face methodologies are still used regularly in emerging regions such as Africa, Asia, and Latin America, where researchers looking to reach lower socioeconomic classes often turn to in-person interviewers 

Participating in the on-the-ground data collection conducted by GeoPoll representatives allows you to have your voice heard and influence both global and local decisions. 

In-Person Focus Groups 

GeoPoll has experience recruiting participants and implementing focus groups in hard-to-reach areas. In addition, the GeoPoll’s focus groups collect data on public perceptions, new products, brand health, and more. Participants in these focus group surveys receive incentives from GeoPoll as a token of appreciation.  

While smartphones have become the primary digital engagement conduit, GeoPoll understands the importance of inclusivity. By offering various means of participation, including desktop access, SMS surveys, and collaboration with feature phones, GeoPoll ensures that individuals without smartphones can still be part of the global conversation. 

So, if you don’t have a smartphone, don’t let that hinder your ability to contribute valuable insights and earn rewards with GeoPoll. Explore the alternative avenues available and unlock the potential for income generation beyond the confines of a smartphone. 

We prioritize active GeoPoll users when we send tasks. An active user actively responds to all surveys we send their way! The more surveys you complete, the higher your ranking in the task distribution and the more likely you will receive new tasks over those who meet less. To ensure you get all the surveys, we recommend enabling GeoPoll app notifications.   

Don’t miss out on GeoPoll surveys, click here.  

The post Unlocking Income Opportunities Beyond Smartphones with GeoPoll appeared first on GeoPoll.

During the festive season in Africa, it’s not just about individuals celebrating, but it’s a time for the community to come together. People organize community events, share meals with their neighbours, and participate in charitable activities to promote unity and togetherness. For many, it’s a chance to give back to their communities by spreading festive cheer to those in need. 

Join us on a quick tour to explore some of the exciting and unique activities that Africans participate in during this joyful season as we also explore how 2023 has been. GeoPoll surveyed Eastern African Countries- Kenya, Tanzania, and Uganda– in December 2023 with a combined sample size of 5,009 participants.  

This report highlights:  

• Overall experience in 2023 
• December Celebrations. 
• Gifts during December celebrations. 
• Traditions you share with loved ones during this time. 
• Goals and New Year resolutions 

A reflection of 2023 

Looking back at 2023 with our 5,009 participants, we’ve got a lot of good vibes! A solid 60% are feeling positive, with 36.39% saying it’s been “Very Good” and 23.61% saying it’s just been “Good.” Then there’s the 14.74% cruising along on the “Somewhat Good” ride – enjoying it but not going overboard. About 16.99% are keeping it chill on the “Average” bus, taking a neutral stance in the parade of life. Lastly, 8.27% are wearing their frowny-face masks on the “Not Good At All” float. 

What’s in store this December? 

It’s safe to say that the holiday spirit has cast its merry spell! The survey found that the majority, 61.73%, are excited about the December holidays. 31.44% of the participants say they’re “Very Excited,” following closely, 29.51% stated they were excited, it’s safe to say that the holiday season brings great joy. On the chill side, 18.53% feel “Neutral,” taking the holidays in stride. Another 13.80% are in the “Somewhat Excited” camp. Then there’s the 6.72% who proudly declare, “Not Excited At All.” 

In addition, with Christmas around the corner, 44.61% admitted to looking forward to this day. Recent data from, WorldRemit shows that families worldwide will spend about 156% of their monthly income on Christmas this year.  Consequently, countries like Cameroon, Rwanda, Uganda, and Kenya, are likely to spend more than 100% of their monthly household income on Christmas. 

Thirty-eight percent eagerly awaited New Year’s Eve, and 17.45% preferred Boxing Day.  

Speaking of Boxing Day… 

In African households, the art of giving has become a cherished tradition, and it’s heartwarming to discover that a whopping 73.91% of the survey participants wholeheartedly engage in the delightful exchange of gifts with their loved ones. On the flip side, a more reserved 26.81% choose not to partake in this tradition. Diving deeper into why some unique participants opt out of the gift-giving habit, financial constraints emerge as the leading factor, with 56.73% highlighting this as their main reason. Following closely are Distance and Logistics, making up 15.38%, while a shift in cultural or family traditions trails just behind at 14.90%. 

December Traditions 

African celebrations are never complete without a grand feast of diverse and delicious dishes. Families and friends unite to share various traditional meals from country to country. Our survey found that 19.59% prefer the cozy home atmosphere during this festive period, while 18.51% opt for a joyous gathering at church. Additionally, 16.31% indulge in the pure bliss of eating and merrymaking, 12.87% connect with friends, 12.46% channel their festive spirit into decorating for Christmas, and closely following 12.26%, some travel upcountry. For those seeking adventure, 7.85% embark on excursions to recreation spots like game parks and beaches. 

END of 2023 – Welcome 2024 

As the tradition of setting New Year goals and resolutions is embraced by many, we delved into whether our participants engage in this practice. An overwhelming 89.74% enthusiastically confirm that they set personal goals, while a more minor but still significant 10.26% choose not to set specific goals for the new year.  

Digging deeper into the topic, 34.62% of participants describe their achievements as “very good,” while another 25.38% proudly deem them “good.” Additionally, 18.32% characterize their accomplishments as falling within the “average” range. 

Goals and aspiration for 2024 

Let’s dive into the fabulous findings of our survey, where people are gearing up for a fantastic 2024! The survey spills the beans on what the participants are gearing up to conquer in 2024: -18.20% want to save money or spend less, 15.39% are gunning for career advancement, 13% are focused on growing their education, and 12.58% are eager to pick up new skills. Fitness fanatics at 9.88% are aiming to exercise more, 8.37% plan to enjoy more time with family and friends, and 7.33% are all in for living life to the fullest. 

‘Tis the season of joy, unity, and a vibrant celebration of culture! At GeoPoll, we’re filled with gratitude for the remarkable strides we’ve taken in 2023. Wishing you a Christmas that’s not just merry but bursting with fun, happiness, and love. Let’s reconvene and make 2024 even more extraordinary. See you on the flip side of the festivities! 

Methodology/About this Survey    

This Exclusive Survey was run via the GeoPoll mobile application in December 2023 in Kenya, Tanzania, and Uganda. The sample size was 5,009, composed of random app users between 18 and 60. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.     

Please get in touch with us to get more details about exclusive GeoPoll surveys, conduct a scientific study of dating apps, or other topics in Africa, Asia, and Latin America. 

The post GeoPoll Reports: Merry Moments, Exploring East African Festivities appeared first on GeoPoll.

You can use brand research at each stage of your business. From gaining insight into your brand’s product or service to re-branding through:  

Brand Support 

Happy customers can market your business more effectively since they actively recommend your company; researching them and being part of your brand community can be highly useful. According to a study, 88% of consumers trust recommendations from friends and family over any other form of advertising.  

Brand awareness 

Would you like to know how famous your brand is? Do your customers know you, or are you spending on blank marketing? Brand awareness research refers to inspecting if the market recognizes your brand. Should you want to be on the tongue of most of your targeted audience, brand awareness research shall get you to places. . Consumers prefer to buy products from a brand they know. 

Brand Loyalty 

Knowing if you’ve repeated customers using market surveys shall help you organize loyalty programs. These can be administered through using  mobile data collection and panel of respondents, brands can track custom metrics across multiple countries at once, enabling them to immediately get data about their loyal customers. 

After all, you want to reward your customers for being loyal. Don’t you? According to a study, acquiring a new customer costs five times more than retaining an existing one. According to a Bain & Company study, increasing customer loyalty by just 5% can increase profits by 25% to 95%, and loyal customers are worth up to 10 times the amount of their first purchase. 

Brand perception 

You may think you’re serving A to your customers with your brand. But you never know; they’re receiving B. It’s your customers’ perception of you. Not what you claim to be or market on your sales channel. Researching your brand perception can help you clear the mess around your brand and project your ideal image.  

Brand positioning 

This is the art of strategically defining and communicating a brand’s unique place in the market, highlighting the distinct value it offers to its target audience. This process often involves thorough brand research to understand the market, competitors, and consumer preferences.  

Brand value 

You know how much you want to spend on a particular brand. It’s called brand value. Brand value is The amount a consumer is willing to pay to gain a brand experience. According to a study, 86% of consumers prefer to pay more for a brand that provides a better customer experience. 

How to do it? 

Researching your brand perception can be done through market research surveys. These surveys will help you understand your customers. 

GeoPoll’s Brand Research 

GeoPoll works with leading brands throughout Africa, Asia, and the Middle East who must reach particular audiences to track ongoing brand health. Using GeoPoll’s mobile data collection and a panel of respondents, brands can track custom metrics across multiple countries, enabling them to immediately view changes in brand health, product awareness, competitor positioning, and more. Contact us to discuss your brand goals. 

The post The Role of Brand Research in Shaping Consumer Perceptions appeared first on GeoPoll.

Customer website reviews are feedback and assessments provided by individuals who have used or interacted with a particular website. These reviews are typically written by customers, users, or visitors of a website and are meant to share their experiences, opinions, and observations regarding various aspects of the site, product/service. Customer website reviews serve several purposes, including helping other potential users make informed decisions, providing valuable feedback to companies/organizations, and contributing to the website’s overall reputation. 

Here’s a breakdown of what customer website reviews typically involve: 

1. User Experience and Usability Feedback: 

Customers often comment on their overall experience when using a website. They may discuss aspects like ease of navigation, clarity of content, and the overall satisfaction of their visit. These reviews help potential users understand what to expect regarding user-friendliness and the quality of the website’s design and layout. 

A customer review might mention that a travel booking website was easy to navigate and made the booking process straightforward and seamless. 

2. Product or Service Reviews: 

Customers often review specific products or services offered on an e-commerce or informational website. They may rate and comment on these offerings’ quality, features, and value. Product or service reviews assist other customers in making purchasing decisions by providing insights into real-world experiences. 

A customer might leave a review on an online electronics store, discussing their satisfaction with a smartphone’s performance and battery life. 

3. Customer Support and Service Quality: 

Customers may comment on their interactions with the website’s customer support team, discussing responsiveness, helpfulness, and overall satisfaction with the support received. These reviews can help potential customers gauge the level of customer service and support they can expect when dealing with the website. 

A customer might leave a review for a software company, praising their prompt and helpful customer support in resolving technical issues. 

 4. Security and Privacy Concerns: 

Customers may express concerns about a website’s security and privacy practices, particularly if they encounter issues like data breaches or spam. These reviews can alert other users to risks or issues related to their personal information and online security. 

A customer review might caution others about a social media platform’s privacy practices and data handling. 

5. Recommendations and Tips: 

Customers may offer recommendations, tips, or suggestions for getting the most out of the website or avoiding common pitfalls. These reviews can provide valuable insights and guidance to other users, helping them optimize their experience. 

A customer review for a recipe website might include tips for making a particular dish and recommend trying a specific variation. 

However, in the quest to gauge customer satisfaction, the question arises: Do businesses still need to invest time and effort in soliciting direct customer feedback, given the prevalence of online reviews? The indisputable answer is yes, and here’s why. 

The Limitations of Solely Relying on Review Websites 

While review websites can offer valuable insights, relying solely on them as a feedback mechanism has its drawbacks: 

• Difficulty in Collating and Utilizing Feedback: Collating feedback from these platforms into actionable improvements can be cumbersome. 
• Lack of Control Over Review Content: Business owners cannot control the topics or aspects that reviewers choose to discuss. 
• Speed of Response: Direct feedback enables businesses to respond promptly to issues, whereas reviews may not prompt such swift action. 
• Authentication Challenges: The authenticity and reliability of online reviews can sometimes be questionable. 

While effective for marketing and showcasing customer service, website reviews may yield unconstructive comments like “I didn’t like the soup” or overly vague praise like “It was awesome.” Such feedback may need to provide more depth for meaningful change. 

The Power of Customer Satisfaction Surveys 

Customer satisfaction surveys, on the other hand, offer a more targeted and controlled approach to gathering feedback, and they are essential for several reasons: 

• Mitigating Public Negative Reviews: Surveys reduce the likelihood of negative reviews surfacing without the business’s knowledge. 

• Prompt Resolution of Complaints: Feedback from surveys allows for swift complaint resolution since it is conveyed directly. 
• Specific Questioning: Surveys enable businesses to ask specific questions that may not be covered in online reviews, such as menu preferences or the impact of weather on customer choices. 
• Direct Engagement and Rapport Building: Conducting surveys with customers helps build rapport and foster a sense of caring. 
• Identifying Strengths and Opportunities: Surveys uncover areas where a business excels and pinpoint opportunities to expand services or products. 
• Benchmarking with NPS Scores: Implementing Net Promoter Score (NPS) surveys provides clear benchmarks against previous and future scores, allowing for accumulating insights over time. 

According to SuperOffice, 91% of customers who are unhappy with a business will leave without complaining. This highlights the importance of customer satisfaction surveys as a proactive way to identify and address issues before they escalate and result in negative reviews. Additionally, research indicates that businesses prioritizing customer experience generate 60% higher profits than those that don’t. By incorporating customer satisfaction surveys into their operations, companies can improve the customer experience and boost their bottom line.  

Businesses can steer conversations more effectively by directly engaging with customers than merely relying on review websites. While online reviews are potent marketing tools, customer satisfaction surveys consistently yield feedback that drives meaningful change and improvement. 

Collect Customer Feedback in the Emerging Markets with GeoPoll 

GeoPoll helps collect and turn customer voices into knowledge and insights that can guide important business decisions and improve brand health through data. With our renowned databases and mobile-based research modes tailored to emerging markets, we have developed platforms and experience to gather impactful consumer data. 

Contact us to discuss your customer experience needs and how we can help. 

The post Comparing Customer Feedback Surveys to Website Reviews appeared first on GeoPoll.

To understand how people around Africa use social media, GeoPoll conducted a survey in four countries – Ghana, Kenya, Nigeria and South Africa – in August 2023 with a sample size of 4,170 participants. This report provides an in-depth analysis of social media usage in Africa, highlighting key trends, including: 

• Most popular/leading social media platforms. 
• Reasons for each social media platform usage 
• Mobile Dominance and Usage Patterns 
• E-Commerce and Advertising 
• Mental health and social media 

Internet Penetration and Social Media User Base 

As of the latest data available in 2022, according to Statista, Africa’s social media users have risen continuously, amounting to over 384 million as of 2022. Social media penetration is considerably higher in Northern and Southern Africa than in other regions. As of February 2022, some 56 percent of the population in Northern Africa used social media, while the share was 45 percent in Southern Africa. Central Africa was significantly behind, with a share of only eight percent. 

Leading Social Media Platforms 

Facebook stands tall as Africa’s undisputed king of social media, with a staggering 170 million users. This platform’s ubiquity spans cultures and languages, making it a bridge for connecting people across diverse backgrounds.  

From the survey, Facebook emerged as the leader in active user engagement, boasting 82% of participants actively using the platform. TikTok closely followed with a significant 60% active user rate, indicating its growing popularity. Instagram captured the attention of 54% of participants, highlighting its status as a preferred platform for visual content sharing. Twitter secured an active user percentage of 49%, while LinkedIn demonstrated its professional networking strength with 28% engagement. Snapchat maintained a respectable 25% active user base.  

Meanwhile, platforms like Pinterest, Threads, and Reddit experienced slightly lower active users, with 18%, 10% and 6% respectively. 

Mobile Dominance and Usage Patterns 

In Africa, mobile devices are the primary gateway to social media. With smartphones becoming increasingly accessible, most people in our study said they spend an average of 3 to 6 hours daily on social platforms. This time is dedicated to communication, content consumption, and entertainment. 

Moreover, social media is a dynamic information-sharing platform, with users frequently turning to it for communication, entertainment, news and updates, for instance:  

Facebook 

From our study, Facebook emerged as the leader in active user engagement, boasting 82% of participants actively using the platform. 79% of the participants attributed to using Facebook to keep in touch with friends and family, 68% use the platform for discovering news and current events on the other hand 49% use Facebook to make new friends. See the chart below for more details  

TikTok 

TikTok is the second most used social media platform with a significant 60% active user rate, indicating its growing popularity.  

The survey revealed that TikTok is a versatile platform, with a significant 73% of respondents using it primarily for watching and sharing short-form videos. Moreover, 72% of users turn to TikTok for entertainment and humor, finding it a source of endless amusement. Impressively, 61% also rely on TikTok to acquire new skills and discover ingenious life hacks, showcasing the platform’s educational and informative potential.  

Instagram 

Instagram captured the attention of an impressive 54% of the surveyed participants, solidifying its reputation as the go-to platform for visual content sharing. Remarkably, 62% of users on this platform leverage it to explore creative content and remain abreast of emerging trends. An additional 61% predominantly utilize Instagram to follow influencers and celebrities, while 59% actively engage by sharing their own photos and preserving visual memories. 

Twitter 

Twitter secured the fourth position in the survey, with 49% of respondents actively using the platform. Within this group, a significant 78% primarily use Twitter to follow news sources and journalists. Furthermore, 59% use the platform to connect with like-minded individuals and participate in thought-provoking discussions and debates. Additionally, 55% of users engage on Twitter by sharing updates and personal thoughts. 

LinkedIn 

LinkedIn showcased its prowess as a professional networking platform, boasting a 28% active user rate. Impressively, within this segment, 87% of users turn to LinkedIn as a powerful tool for job hunting and career advancement. Additionally, a substantial 83% utilize the platform to forge connections with fellow professionals. Furthermore, 69% of users leverage LinkedIn as a means to establish and strengthen their professional online presence. 

Snapchat 

Snapchat maintained a respectable 25% active user base. 68% of the users share quick moments of their day 63% send ephemeral photos and videos to friends, and 56% explore the platforms filters and features. 

Pinterest 

Pinterest garnered an 18% active user base, and within this user segment, a remarkable 81% primarily employ the platform to unearth and organize a wealth of creative ideas. Furthermore, 71% of users gravitate towards Pinterest to delve into DIY projects and crafts, as well as to discover inspiration for fashion and style. 

Threads 

Meta’s new social media platform has garnered a 10% active user base. Notably, similar to Twitter, 73% of these active users primarily use the platform to follow news sources and journalists. Additionally, 69% of users utilize the platform for sharing short updates and personal thoughts, while an engaging 64% actively participate in discussions and debates. 

Reddit 

Reddit, in this survey, has a modest 6% of active users. However, among these users, a significant 75% actively discuss specific interests or hobbies, on the other hand, 73% participate in niche communities(subreddits). Moreover, 68% of Reddit’s active users are dedicated to sharing and consuming in-depth, informative content 

These statistics offer valuable insights into the dynamic landscape of social media platform preferences and usage patterns among African surveyed individuals. 

Social media usage in Africa is experiencing rapid growth, driven by mobile accessibility and a youthful population. The dominance of platforms like Facebook reflects their role as communication tools, news sources, and entertainment hubs. 

E-Commerce and Advertising 

Social media’s influence extends beyond personal connections. It has emerged as a vibrant e-commerce and advertising space. Businesses leverage these platforms for marketing, tapping into the massive user base for brand exposure and customer engagement. The rise of influencer marketing, powered by local content creators, has further transformed the advertising landscape. 80% of our respondents agreed to have purchased a product/service advertised on social media. 

Mental health and social media   

The relationship between social media usage and mental health is crucial and continues to be a subject of research and debate. 

Through our survey findings, a significant 61% of respondents expressed that social media had a notably positive impact on their mental well-being. An additional 23% found the impact somewhat positive. For 16%, their experiences fell into a neutral zone. However, 2% reported a somewhat negative effect, and 1% indicated a very negative impact. 

Data dashboard

Dive deeper into the data on this dashboard:

Methodology/About this Survey 

This Exclusive Survey was run via the GeoPoll mobile application between 12th and 20th of August 2023 in Ghana, Kenya, Nigeria and South Africa. The sample size was 4,170, composed of random App users between ages 18 and 60. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents. 

To get more details about exclusive GeoPoll surveys or to conduct a scientific study social media usage, or other topics in Africa, Asia, and Latin America, please contact us. 

The post Social Media Usage Trends in Africa: GeoPoll Report appeared first on GeoPoll.

Some social media platforms have polling sections, which allow users to engage with their followers, gather feedback, and gain insights into their audience’s preferences. For instance:  

Instagram

Instagram‘s “Poll” sticker is a widely used feature in Stories. It allows users to pose a question with two customizable answer options.  

Twitter

Twitter enables users to create polls directly within tweets. Users can craft a question and provide up to four answer choices. These polls usually run for a predetermined duration, and the final results indicate the percentage of votes for each option.  

Facebook

Facebook offers a “Poll” option for users creating posts on their personal profiles, pages, and groups. This feature allows users to ask questions and provide two options for respondents.  

LinkedIn

LinkedIn‘s polling feature allows users to create polls in their posts. This can be a valuable tool for professionals and businesses to gather insights within their niche. 

In addition, the GeoPoll Community Polls allow users to send out surveys and set up polls via the GeoPoll App. The users can then participate and respond to these questions, and their responses are collected and analyzed to provide valuable data to the user.   

Whether you’re a content creator, a marketer, a business owner, or someone looking to connect with your audience, here are the top nine poll question ideas to ask your community.   

1. Preference Polls: This or That 

Start with simple preference polls that revolve around everyday choices. Ask questions like “Coffee or Tea?” or “Pizza or Burger?” to understand your audience’s tastes and preferences. If you are also curious or in a dilemma and have to choose between one of two or three things, you can share a preference poll.   

2. Product or Service Feedback 

Use polls to gather feedback about your products or services if you’re a business. Ask what features your audience values the most or whether they would like to see any improvements. In addition, if you are a consumer intending to use a product or service, you can ask the GeoPoll community and get immediate user feedback.   

3. Content Preferences 

Are you curious about the in thing or, “What type of content do you enjoy the most?” This could include options like articles, videos, infographics, or podcasts. You can easily be updated with content preferences and find your next thing by conducting a survey.  

4. Opinion Polls: 

Engage the GeoPoll community in discussions about current trends or events by asking opinion-based questions. For example, “What’s your stance on renewable energy?” or “How do you feel about the latest movie release?” 

5. Trivia and Knowledge Testing: 

Create fun and educational polls that challenge the audience’s knowledge. For instance, “Can you guess this famous landmark?” accompanied by a picture.  

6. Ranking Polls 

They encourage individuals to evaluate and compare their preferences, leading to deeper insights and a more engaging experience overall. For instance;  

What’s the best pizza topping? 

1. Pepperoni  
2. Pineapple  
3. Just cheese  
4. Mushrooms

7. Goal-Related Polls: 

If you’re working on a project or setting new goals, involve your audience by seeking their opinions. For example, if you’re a writer, ask which genre they’d like your next book to be.  

8. Interactive Quizzes: 

Turn polls into interactive quizzes that reveal something interesting about your audience. “What’s your spirit animal?” or “Which fictional character are you most like?” can be entertaining and engaging. 

9. Seasonal and Holiday-Themed Polls: 

Stay relevant by asking about holiday plans, seasonal activities, or favorite movies/songs. This engages your audience and creates a sense of connection during particular times of the year.  

Polls are a fantastic tool for connecting with the online audience, gaining insights, and enhancing engagement. Using these top 9 poll question ideas, you can create interactive and exciting content that resonates with your peers. Remember to keep your questions relevant to your niche and audience’s interests, and feel free to get creative. Whether seeking opinions on a new product or wanting to entertain your audience, polls effectively foster a sense of community and gather valuable feedback.  

Join the GeoPoll Community Polls, an engaging platform that allows users to interact, ask questions, and receive answers from a diverse community, all without cost.  Become a valued member of an enthusiastic community of knowledge seekers. Participate, inquire, contribute, and flourish in an environment that nurtures curiosity, empowering users to access the answers they seek.  

Start here! 

The post 9 Types of Poll Question Ideas to Ask Your Online Audience appeared first on GeoPoll.

Embrace Constructive Criticism 

Not all negative feedback is detrimental. Constructive criticism can provide invaluable insights that can help you improve, grow, and enhance your contributions. When receiving complaints, take a step back and evaluate the feedback objectively. Look for specific suggestions and actionable points that can lead to positive change. Embrace this feedback as an opportunity for self-improvement and growth. 

Respond Thoughtfully 

When faced with negative feedback, responding thoughtfully and professionally is crucial. Take the time to understand the concerns being raised before crafting a response. Avoid becoming defensive or dismissive, as this can escalate the situation. Instead, acknowledge the feedback, express gratitude for the input, and outline your plan to address the concerns. Responding with empathy and a willingness to engage in constructive dialogue can turn a negative situation into a positive exchange. 

Maintain Open Communication 

Transparency and open communication are crucial to fostering a healthy community. Encourage members to openly share their opinions and concerns and demonstrate your commitment to addressing them. Regularly engage with community members through Q&A sessions, feedback forms, or open forums. By actively listening and valuing community input, you’ll create an atmosphere where negative feedback can be addressed more effectively. 

Focus on the Positive 

It’s easy to get caught up in negative feedback and let it overshadow the positive aspects of your community. Counteract this by focusing on your community’s successes, achievements, and positive interactions. Highlighting your community’s value to its members can help mitigate the impact of negative comments and foster a sense of unity. 

Establish and Enforce Guidelines 

Creating clear community guidelines or codes of conduct is essential for maintaining a respectful and inclusive environment. When negative feedback arises, refer to these guidelines to ensure your response aligns with the community’s values. Enforce the policies consistently to maintain a sense of fairness and accountability among members. 

Dealing with negative feedback is an inevitable aspect of managing any community, but it doesn’t have to define your experience. By embracing constructive criticism, responding thoughtfully, and maintaining open communication, you can transform negative situations into opportunities for growth and improvement.  

Join the GeoPoll Community Poll today and become a valued member of an enthusiastic community of knowledge seekers. Participate, inquire, contribute, and flourish in an environment that nurtures curiosity, empowering users to access the answers they seek. 

Start here! 

The post Navigating Bumpy Waters: A Guide to Dealing with Negative Community Feedback appeared first on GeoPoll.

Unveiling the Power of Community Polls 

In today’s digitally connected world, the desire to seek answers and engage with others on various topics is stronger than ever. The GeoPoll Community Poll is a bridge that brings people from different backgrounds and locations together, united by their inquisitive minds. Whether pondering the latest technological advancements, seeking advice on travel destinations, or discussing global affairs, the community polls offer an open space to participate in vibrant discussions. 

Ask, Answer, Discover – Free of Charge 

One of the most remarkable aspects of the GeoPoll Community Poll is its free use. The approach ensures that knowledge-sharing remains accessible to everyone. Users can ask thought-provoking questions and gain insights from the community’s collective wisdom without financial barriers. 

Strength in Diversity 

One of the key ingredients that fuel the success of community polls is the diversity of its participants. With users spanning various cultures, languages, and expertise, the GeoPoll community poll offers a rich array of insights and perspectives. Imagine seeking advice on the best local cuisine in Nigeria and receiving recommendations from a food enthusiast in Nigeria itself! The blend of diverse knowledge ultimately enhances the quality of responses, making each interaction valuable and unique. 

Empowering through Engagement 

Participating in the GeoPoll Community Poll goes beyond merely asking or answering questions. Engaging with others fosters a sense of belonging and encourages a healthy exchange of ideas. Users become more than passive spectators; they become active contributors of information. As they enrich the community, they also enrich themselves, broadening their horizons and embracing new perspectives. 

A Hub of Trustworthy Information 

With the vast expanse of the internet, it’s easy to stumble upon misinformation. However, the GeoPoll Community Poll promotes reliable and accurate information. With a community-driven approach, answers are subject to peer review, and GeoPoll curates the polls to make sure they adhere to community and ethical rules and guidelines. This means that the most helpful and correct responses rise to the top, giving users the confidence that the knowledge they receive is trustworthy. 

Staying Curious, Growing Wise 

The thirst for knowledge is insatiable, and community polls are a nurturing ground for curiosity to thrive. From the inquisitive minds of students and academics to the wisdom of seasoned professionals, each question and answer contributes to a collective pool of knowledge. By staying curious, we continually learn and evolve, enriching our lives and the lives of others in the process. 

Join the GeoPoll Community to Host and Participate in Polls Today! 

Are you ready to embark on a journey of exploration and learning? Join the GeoPoll Community Poll today and become a part of a vibrant knowledge-seeker community. Engage, ask, answer, and grow in an environment that fosters curiosity and empowers its users to get all the desired answers. Embrace the power of community-driven knowledge sharing and unlock the potential of your inquisitive mind. 

Start here 

Happy polling! 

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