Text Message and SMS Surveys

Conduct research through SMS surveys in Africa and Asia

Send surveys through SMS (text message)

Conducting research in emerging markets throughout Africa, Asia, and the Middle East is more important than ever before, and when it comes to mobile data collection, text messages or SMS (short message service) are still king.

SMS surveys can be sent to any type of phone, with or without internet access, and will be received even if the phone does not have service or is turned off when the message is sent. GeoPoll’s direct integration with Mobile Network Operators ensures respondents have a seamless experience taking SMS surveys, which do not cost any money for a respondent to receive or respond to, and we deposit airtime credit incentives immediately upon survey completion.

GeoPoll’s Process: SMS Surveys


Identify Audience

GeoPoll can target our respondents by age, gender, location and other criteria, or send surveys to provided mobile phone numbers

Identify Audience

Design Survey

GeoPoll will assist you with your research design, including writing survey questions for SMS and advising on best practices

Design Survey

Script Survey

GeoPoll's team scripts your survey in our platform, which supports multiple question types, survey routing and skip logic

Script Survey

Send Surveys

After review by a GeoPoll expert, surveys are sent in real-time. GeoPoll has several systems in place to monitor data quality as responses come in

Send Surveys

Analyze Data

GeoPoll provides data in your chosen format, which can include pivot tables, raw data, written reports, custom dashboard visualizations or infographics

Analyze Data

GeoPoll Advantages

How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.

Extensive Call Center Network

GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.

Existing Database of Respondents

GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.

Multi-Modal Data Collection

Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.

Full Service Research Team

Our experienced team manages everything from questionnaire design to interviewer training and data analysis.

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