Text Message and SMS Surveys in Africa

Send surveys through SMS (text message)

Conducting research in emerging markets throughout Africa, Asia, the Middle East, and Latin America is more important than ever before, and when it comes to mobile data collection, text messages or SMS (short message service) are still king.

SMS surveys can be sent to any type of phone, with or without internet access, and will be received even if the phone does not have service or is turned off when the message is sent. GeoPoll’s direct integration with Mobile Network Operators ensures respondents have a seamless experience taking SMS surveys, which do not cost any money for a respondent to receive or respond to, and we deposit airtime credit incentives immediately upon survey completion.

text message survey

GeoPoll’s Process: SMS Surveys

  • IDENTIFY AUDIENCE

    GeoPoll can target our respondents by age, gender, location and other criteria, or send surveys to provided mobile phone numbers

  • DESIGN SURVEY

    GeoPoll will assist you with your research design, including writing survey questions for SMS and advising on best practices

  • SCRIPT SURVEY

    GeoPoll's team scripts your survey in our platform, which supports multiple question types, survey routing and skip logic

  • SEND SURVEYS

    After review by a GeoPoll expert, surveys are sent in real-time. GeoPoll has several systems in place to monitor data quality as responses come in

  • ANALYZE DATA

    GeoPoll provides data in your chosen format, which can include pivot tables, raw data, written reports, custom dashboard visualizations or infographics

GeoPoll Advantages

Reach any mobile device

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile application, and voice calls from trained interviewers, allowing us to reach anyone with access to any type of mobile phone. Choose which mode is right for you.

Full service research team

The GeoPoll team are experts in mobile data collection and can assist you with questionnaire design, survey scripting, data analysis, and report creation, ensuring our research is seamlessly integrated with your own processes and goals. Meet our team.

Seamless respondent experience

Direct integration with mobile network operators ensures messages are sent in real-time and are free for respondents. GeoPoll provides incentives immediately upon survey completion. Learn about our mobile methodology. 

Wide reach and targeting

GeoPoll has a total reach of over 250 million mobile subscribers and 5 million profiled respondents. We can reach every province or state within a country and target respondents by gender, age, location, and other criteria. View our country coverage details. 

GeoPoll Coverage

GeoPoll has experience administering mobile-based surveys all over the world for clients ranging from global brands and international development organizations to local media stations and NGOs. We have completed projects in all of the below countries and can conduct research via select methods around the world. Contact us to request more information on our capabilities and respondents around the world.

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