In-Person Focus Groups

GeoPoll facilitates focus groups in Africa, Asia, and Latin America to gather in-depth qualitative data

Conduct Focus Groups in Africa, Asia, and Latin America

Qualitative data provides a deeper understanding of your target audience and their motivations, allowing you to develop products that are truly tailored to their needs and produce more effective marketing campaigns. GeoPoll has experience recruiting participants and implementing focus groups in hard-to-reach areas in Africa, Asia, and Latin America. Use GeoPoll’s focus groups to collect data on public perceptions, new products, brand health, and more.

Focus Group Research Process

Recruit Participants

Eligible participants are recruited and invited to join a focus group

Initiate Focus Group

Participants are invited to join one of GeoPoll's focus groups. GeoPoll facilitates location rental and other logistics

Moderate Group

An experienced moderator solicits feedback, provides prompts, and guides group discussions

Analyze Data

A detailed qualitative report is prepared from discussions, including sentiment analysis and transcripts

GeoPoll Advantages

How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.

Extensive Call Center Network

GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.

Existing Database of Respondents

GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.

Multi-Modal Data Collection

Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.

Full Service Research Team

Our experienced team manages everything from questionnaire design to interviewer training and data analysis.

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