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Brand Health Tracking

Immediately respond to changes in brand health using ongoing data

GeoPoll works with leading FMCG brands throughout Africa, Asia and the Middle East who need to reach extremely specific audiences to track ongoing brand health metrics. We currently work with the top 5 FMCG customers on a monthly basis to help them meet their brand health tracking needs.

Using GeoPoll’s mobile data collection and panel of respondents, brands can track custom metrics across multiple countries at once, enabling them to immediately view changes in brand health, product awareness, competitor positioning, and more.

brand health tracking

Brand Health Metrics

  • ONGOING BRAND HEALTH

    Collect daily, weekly, or monthly data on brand health

  • CONSUMER HABITS

    Reach your target audience to identify their preferences

  • ADVERTISEMENT AWARENESS

    Track awareness of ads before, during, and after campaigns

  • QUALITY AND VALUE PERCEPTIONS

    Assess perceptions of your products through unbiased feedback

  • SUCCESS OF PROMOTIONS

    Identify which promotions have reached their goals

GeoPoll Capabilities

Multi-modal solution

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile web, Computer-Assisted-Telephone Interviewing, Interactive Voice Response, and Computer-Assisted-Personal-Interviewing.

Fast data collection

GeoPoll’s mobile methodology can reach large sample sizes quickly and collects survey responses in real-time. Full reports are available within days of survey administration, or data can be uploaded to an online dashboard immediately.

Free and incentivized surveys

GeoPoll surveys are free for the respondent, and incentives can be deposited into the respondent’s airtime or mobile money account, reducing economic barriers for participation. 

Audience targeting

GeoPoll’s database of respondents can be targeted by demographics, location, and multiple custom screening questions, allowing you to reach extremely specific populations.

GeoPoll Coverage

GeoPoll has a panel of respondents who can take mobile-based surveys in all of the below countries, and can administer surveys via other methods around the world.

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