Brand Health Tracking
Immediately respond to changes in brand health using ongoing data
GeoPoll works with leading FMCG brands throughout Africa, Asia and the Middle East who need to reach extremely specific audiences to track ongoing brand health metrics. We currently work with the top 5 FMCG customers on a monthly basis to help them meet their brand health tracking needs.
Using GeoPoll’s mobile data collection and panel of respondents, brands can track custom metrics across multiple countries at once, enabling them to immediately view changes in brand health, product awareness, competitor positioning, and more.
Brand Health Metrics
ONGOING BRAND HEALTH
Collect daily, weekly, or monthly data on brand health
Reach your target audience to identify their preferences
Track awareness of ads before, during, and after campaigns
QUALITY AND VALUE PERCEPTIONS
Assess perceptions of your products through unbiased feedback
SUCCESS OF PROMOTIONS
Identify which promotions have reached their goals