Quantitative vs Qualitative Data

Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can [...]

Benard Okasi on GeoPoll’s Research Processes

Benard Okasi is GeoPoll’s Director of Research, and oversees GeoPoll’s research team and data outputs. Below is an abbreviated version of a conversation he had with Roxana Elliott, VP Marketing, [...]

GeoPoll’s John Paul Murunga on the Evolution of the Market Research Industry

John Paul Murunga is GeoPoll’s Regional Director for East Africa, and oversees our business development efforts in East Africa. Below is an abbreviated version of a conversation he had with [...]

What is Random Digit Dialing?

Sample selection is an important part of any research project, and for those conducting research through telephone interviews, random digit dialing is a useful sampling technique. Random digit [...]

Weighting Survey Data: Methods and Advantages

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

Market Research Methods

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

Mobile Penetration in South Asia and Southeast Asia

There are an estimated 5.24 billion people that have some sort of mobile device, or 67.4% of the global population. In this article, we examine mobile penetration data in Asia, specifically South [...]

Democratic Republic of Congo Election Poll Released

In partnership with Ipsos and the Congo Research Group at New York University, in late December 2018 GeoPoll conducted surveys around the Democratic Republic of Congo elections which occurred on [...]

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