Sample Frame and Sample Error

In our first blog post on sample considerations, we outlined how samples are selected using probability or non-probability sampling methods. Here, we go into where samples are selected from – the [...]

Probability and Non-Probability Samples

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

How GeoPoll Conducts Nationally Representative Surveys

One of the most common questions GeoPoll gets is around how we conduct research through the mobile phone that is nationally representative, meaning results have a high level of accuracy for the [...]

Understanding Research Panels; Mobile, Online & How They Work

Researchers, like practitioners in similar highly specialized disciplines, have the tendency to throw around certain terms which, if you are a non-researcher, simply fly over your head. One of [...]

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