The Pros and Cons of Mobile Web Surveys

Mobile web is a survey mode in which respondents engage with a questionnaire online through a mobile phone that has Internet connectivity, like a feature phone or a smartphone. Mobile web surveys [...]

Comparing Mobile Research Modes for Emerging Markets

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for survey-based market research and this article [...]

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