Probability and Non-Probability Samples

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

Reaching Different Socioeconomic Classes through Mobile Based Research in Emerging Markets

As a leader in data collection in emerging markets, GeoPoll has extensive experience performing primary research through the mobile phone in over 50 countries. Throughout our time conducting [...]

How GeoPoll Conducts Nationally Representative Surveys

One of the most common questions GeoPoll gets is around how we conduct research through the mobile phone that is nationally representative, meaning results have a high level of accuracy for the [...]

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