Market Research Methods

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

Collecting Data for Relief Remotely During Humanitarian Crises

In mid-March 2019, Cyclone Idai, one of the worst tropical cyclones ever in the southern hemisphere, hit parts of Southern Africa, with Mozambique bearing the brunt of the natural calamity. The [...]

Reaching Different Socioeconomic Classes through Mobile Based Research in Emerging Markets

As a leader in data collection in emerging markets, GeoPoll has extensive experience performing primary research through the mobile phone in over 50 countries. Throughout our time conducting [...]

Frequently Asked Questions in Mobile research

The use of mobile devices as a data collection mode in research has been around for less than 10 years. The rapid growth and evolution of mobile devices from basic feature phones at the advent of [...]

How Market Research Can Innovate with Integrity in 2018

Doing rapid, cost-effective, and high-quality market research across multiple countries has never been easy, but as businesses become increasingly global, gathering actionable data from all over [...]

Start typing and press Enter to search