Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East

With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets [...]

Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a [...]

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