Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East

With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets [...]

GeoPoll becomes the only daily and Independent Media Measurement Service in Ethiopia

Nairobi, Kenya February 28th 2017. GeoPoll is excited to announce that the GeoPoll Media Measurement service has launched in Ethiopia, and is currently collecting daily data on TV, radio, and [...]

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