What is Concept Testing Research?

Concept testing is a research method that involves evaluating ideas or concepts with a target audience before it becomes available to the public. It helps gauge the willingness of customers to [...]

Benard Okasi on GeoPoll’s Research Processes

Benard Okasi is GeoPoll’s Director of Research, and oversees GeoPoll’s research team and data outputs. Below is an abbreviated version of a conversation he had with Roxana Elliott, VP Marketing, [...]

GeoPoll’s John Paul Murunga on the Evolution of the Market Research Industry

John Paul Murunga is GeoPoll’s Regional Director for East Africa, and oversees our business development efforts in East Africa. Below is an abbreviated version of a conversation he had with [...]

Data Report: Black Friday Shopping in South Africa 2019

Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]

Survey Design for Emerging Markets at SampleCon

GeoPoll was excited to attend SampleCon this week in Austin, Texas. Focused on the survey sampling industry, SampleCon brought together experts from both sample providers such as GeoPoll and [...]

GeoPoll Report: A Guide To Conducting Research in Emerging Markets

GeoPoll is pleased to release our latest report, which provides expert guidance on the nuances of conducting market research in emerging markets. The free, 30-page document thoroughly explains [...]

Primary Vs. Secondary Research

Every research method, traditional or modern, falls into one of two categories: primary research or secondary research. Primary research is information gathered through self-conducted research [...]

Frequently Asked Questions in Mobile research

The use of mobile devices as a data collection mode in research has been around for less than 10 years. The rapid growth and evolution of mobile devices from basic feature phones at the advent of [...]

How Market Research Can Innovate with Integrity in 2018

Doing rapid, cost-effective, and high-quality market research across multiple countries has never been easy, but as businesses become increasingly global, gathering actionable data from all over [...]

GeoPoll’s Top Five of 2014

We’ve had an exciting year here at GeoPoll, partnering with organizations like the World Food Programme, the One Campaign, and USAID. We also launched our first subscription product, which [...]

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