The Value of Data for Brand Health Tracking

As marketing and research professionals, we are many things. We are innovative. We are resourceful. We are savvy. But above all else, we are goal oriented. Whether the company we work for is big [...]

The Rise of Digital Advertisement Consumption Among Youth in Sub-Saharan Africa

Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as [...]

Brand Africa partners with GeoPoll & Kantar TNS to find Africa’s Best Brands

Brand Africa today released the annual Brand Africa 100:  Africa’s Best Brands – an annual survey and valuation of the Top 100 brands in Africa. GeoPoll used their sophisticated mobile SMS [...]

Mobile usage and popular brands in Africa

Last week was the Mobile World Congress, an annual conference that brings all of the big Mobile Network Operators, device makers, and technology companies together to reveal new products and [...]

The Importance of Brand Names in Emerging Markets

In the past we’ve discussed GeoPoll’s findings on topics such as mobile money, and food security, but by tapping the growing reach of the mobile phone in emerging markets, we can also learn about [...]

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